Tailored by Umbro, Tailored by England: Constructing Englishness Through Cut, Fit, and Style

Groves, Andrew and Sprecher, Danielle 2024. Tailored by Umbro, Tailored by England: Constructing Englishness Through Cut, Fit, and Style. A Century of Umbro and the Aesthetic of Sporting Englishness. Manchester Metropolitan University 09 Oct 2024

TitleTailored by Umbro, Tailored by England: Constructing Englishness Through Cut, Fit, and Style
AuthorsGroves, Andrew and Sprecher, Danielle
TypeConference paper
Abstract

In 2024, the sportswear company Umbro celebrated its centenary. This paper explores how the Manchester-based company has repeatedly adopted the language and techniques of traditional tailoring to construct, deconstruct, and reconstruct notions of Englishness, particularly through the cut, fit, and style of the England football shirt. This will be done by looking at three particular moments and focusing particularly on the external designers and the representations of the shirts that were produced:
- 2002 Paul Smith
- 2008-2009 Tailored by Umbro
- 2010 New Fabric of England - Peter Saville

Year2024
ConferenceA Century of Umbro and the Aesthetic of Sporting Englishness
File
File Access Level
Controlled (open metadata, closed files)

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