Risk and creativity in advertising El-Murad, J. and West, D.C. 2003. Risk and creativity in advertising. Journal of Marketing Management. 19 (5-6), pp. 657-673. https://doi.org/10.1362/026725703322189995
Customer relationship management and the teenage market Cingara, A. and El-Murad, J. 2007. Customer relationship management and the teenage market. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007
2005
E-Commerce as an alternative distribution technology: the readiness of Chinese consumers Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005
Risk and creativity in advertising El-Murad, J. and West, D.C. 2003. Risk and creativity in advertising. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.
2003
A museum-specific retail marketing mix model El-Murad, J. and McConnachie, J. 2003. A museum-specific retail marketing mix model. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.
2003
A consumer buying behaviour model for retail within museums El-Murad, J. and McConnachie, J. 2003. A consumer buying behaviour model for retail within museums. in: Farrell, A., Lee, N. and Lings, I. (ed.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade Academy of Marketing.
2002
Advertising agency and individual risk taking and creative awards El-Murad, J. and West, D.C. 2002. Advertising agency and individual risk taking and creative awards. in: Spotts, H.E. (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia Academy of Marketing Science. pp. 628-639
