|Title||Audiences, 2.0 - (Just Joining In)|
Audiences can behave in unpredictable ways, and participatory media makes once invisible audiences visible through the ablity to co-create content. In addition, audiences consume pan-platform content around brands in new ways.
|Keywords||Audiences, creative, co-production, participatory media, BBC|
|Conference||Launch of the Audiences and Identities Research Group|