• Conference paper

Audiences, 2.0 - (Just Joining In)

Jackson, L. 2007. Audiences, 2.0 - (Just Joining In). Launch of the Audiences and Identities Research Group. University of Westminster, Harrow, UK

TitleAudiences, 2.0 - (Just Joining In)
AuthorsJackson, L.
TypeConference paper
Abstract

Audiences can behave in unpredictable ways, and participatory media makes once invisible audiences visible through the ablity to co-create content. In addition, audiences consume pan-platform content around brands in new ways.

KeywordsAudiences, creative, co-production, participatory media, BBC
Year2007
ConferenceLaunch of the Audiences and Identities Research Group
Publication dates
Completed2007

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