|Title||Next generation Web marketing - beyond the glog|
Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.
|Keywords||Marketing, regulation, ethics, regulation|
|Web address (URL) of conference proceedings||http://www.knexuscommunity.com/search&cur_page=3&find=podcast|