Next generation Web marketing - beyond the glog : WestminsterResearch

Publication dates
Title	Next generation Web marketing - beyond the glog
Authors	Jackson, L.
Abstract	Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.
Keywords	Marketing, regulation, ethics, regulation
Year	2007
Conference	Knexus, Webinar
Published	2007
Web address (URL) of conference proceedings	http://www.knexuscommunity.com/search&cur_page=3&find=podcast

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Next generation Web marketing - beyond the glog

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