Social media and internal communications

Jackson, L. 2007. Social media and internal communications. Presentation to BBC Internal Communications Division.

TitleSocial media and internal communications
AuthorsJackson, L.
Abstract

Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities.

KeywordsSocial media, viral marketing, facilitation, voice, branding, BBC
Year2007
ConferencePresentation to BBC Internal Communications Division
Publication dates
Completed2007

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Permalink - https://westminsterresearch.westminster.ac.uk/item/91y3y/social-media-and-internal-communications


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