Social media and internal communications
Jackson, L. 2007. Social media and internal communications. Presentation to BBC Internal Communications Division.
Jackson, L. 2007. Social media and internal communications. Presentation to BBC Internal Communications Division.
| Title | Social media and internal communications |
|---|---|
| Authors | Jackson, L. |
| Abstract | Social media offers access to marketers, yet an ethical framework for this has yet to be address by the industry or regulators. The rights and responsibilities for both producers and audiences are discussed with reference to existing fan groups and online communities. |
| Keywords | Social media, viral marketing, facilitation, voice, branding, BBC |
| Year | 2007 |
| Conference | Presentation to BBC Internal Communications Division |
| Publication dates | |
| Completed | 2007 |