Facilitation of participatory media

Jackson, L. 2007. Facilitation of participatory media. Facilitating Participatory Media. BBC, Research and Development, Kingswood Warren 2007

TitleFacilitation of participatory media
AuthorsJackson, L.
TypeConference paper
Abstract

The BBC must foreground the mediation of interactive content, and consider what must continue to be done by human agency to avoid the 'automation' of the relationship with audiences. It is clear a technologically determinist position has been taken, particularly in new media, and this is at odds with the sociable media theories of the Broadcast Talk group and with person perception theory.

KeywordsPresentation, mediation, broadcast talk, technological determinism, person perception theories, BBC
Year2007
ConferenceFacilitating Participatory Media
Publication dates
Completed2007

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Permalink - https://westminsterresearch.westminster.ac.uk/item/91y3q/facilitation-of-participatory-media


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