|Title||Facilitation of participatory media|
The BBC must foreground the mediation of interactive content, and consider what must continue to be done by human agency to avoid the 'automation' of the relationship with audiences. It is clear a technologically determinist position has been taken, particularly in new media, and this is at odds with the sociable media theories of the Broadcast Talk group and with person perception theory.
|Keywords||Presentation, mediation, broadcast talk, technological determinism, person perception theories, BBC|
|Conference||Facilitating Participatory Media|