The importance of being earnestly interactive

Jackson, L. 2007. The importance of being earnestly interactive. Transforming Audiences: Identity | Creativity | Everyday Life. University of Westminster, Harrow, UK 06 - 07 Sep 2007

TitleThe importance of being earnestly interactive
AuthorsJackson, L.
TypeConference paper
Abstract

This paper presents findings from a five year doctoral thesis, Hosted Space: the mediation of interactive public service content’ which builds on the work of Amy Jo Kim (2000), and Gilly Salmon (2000), who examined the facilitation of online communities and online learning services. The thesis observes the BBC moving from being a broadcaster to being a host, facilitating the publication, distribution and archiving of professionally produced, co-produced, and audience-produced content. It is proposed the BBC move from a technologically determinist position to one which foregrounds the mediation of content.

KeywordsAudiences, mediation, facilitation, co-production, active audiences, technological determinism, BBC
Year2007
ConferenceTransforming Audiences: Identity | Creativity | Everyday Life
Publication dates
Completed2007

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Permalink - https://westminsterresearch.westminster.ac.uk/item/91y3z/the-importance-of-being-earnestly-interactive


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