• Conference paper

Changes to media consumption affecting production methods

Jackson, L. 2007. Changes to media consumption affecting production methods. 'The Production Ecology of Pre-School Television. University of Westminster, Harrow, UK 19 Jan 2007

TitleChanges to media consumption affecting production methods
AuthorsJackson, L.
TypeConference paper
Abstract

Semi-converged media brands who have content on television and online need converged production teams and practices. The case study of BBC Children's 'Level Up' provides evidence and a useful illustration.

KeywordsProducers, audiences, industry, convergence
Year2007
Conference'The Production Ecology of Pre-School Television
Publication dates
Completed2007
Web address (URL) of conference proceedingshttp://www.wmin.ac.uk/mad/docs/Changes%20affecting%20production%20methods.ppt

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