|Title||Changes to media consumption affecting production methods|
Semi-converged media brands who have content on television and online need converged production teams and practices. The case study of BBC Children's 'Level Up' provides evidence and a useful illustration.
|Keywords||Producers, audiences, industry, convergence|
|Conference||'The Production Ecology of Pre-School Television|
|Web address (URL) of conference proceedings||http://www.wmin.ac.uk/mad/docs/Changes%20affecting%20production%20methods.ppt|