Tourist Photographers and the Promotion of Travel: the Polytechnic Touring Association, 1888–1939

Dominici, S. 2015. Tourist Photographers and the Promotion of Travel: the Polytechnic Touring Association, 1888–1939. Photography and Culture. 8 (3), pp. 297-323. doi:10.1080/17514517.2015.1091178

TitleTourist photographers and the promotion of travel: the Polytechnic Touring Association, 1888–1939
AuthorsDominici, S.
Abstract

The Polytechnic Touring Association (PTA) was a London-based, originally philanthropic turned commercial travel firm whose historical origins coincided with the arrival of the Kodak camera in 1888 – thus, of popular (tourist) photography. This article examines the PTA’s changing relationship with tourist photographers, and how this influenced the company’s understanding of what role photography could play in promoting the tours, in the late nineteenth and early twenty century. This inquiry is advanced on the basis of the observation that, during this time, the PTA’s passage from viewing tourists as citizens to educate, to customers to please, paralleled the move from using photography-based images to mixed media. Such a development was certainly a response to unprecedented market demands; this article argues that it should also be considered in relation to the widening of photographic perceptions engendered by the democratization of the medium, to which the PTA responded, first as educator, then as service provider. In doing so, the article raises several questions about the shifting relationship between “high”, or established, and “low”, or emerging, forms of culture, as mass photography and the mass marketing of tourism developed.

KeywordsPolytechnic Touring Association, tourist photography, travel marketing, history, popular culture
JournalPhotography and Culture
Journal citation8 (3), pp. 297-323
ISSN1751-4517
Year2015
PublisherRoutledge
Accepted author manuscriptDominici_2015_final_author_version.pdf
Digital Object Identifier (DOI)doi:10.1080/17514517.2015.1091178
Publication dates
Published07 Dec 2015

Related outputs

From the Proliferation of the Photographic to the Nullification of Truth: Personal and Commercial Narratives of Travel in Britain, 1890s-1930s
Dominici, S. 2020. From the Proliferation of the Photographic to the Nullification of Truth: Personal and Commercial Narratives of Travel in Britain, 1890s-1930s. Image [&] Narrative.

Interview with Chloe Dewe Mathews
Dominici, S. 2019. Interview with Chloe Dewe Mathews. Source Magazine. (99), pp. 50-60.

New Mobile Experiences of Vision and Modern Subjectivities in Late Victorian Britain
Dominici, S. 2019. New Mobile Experiences of Vision and Modern Subjectivities in Late Victorian Britain . Science Museum Group Journal. (12). doi:10.15180/191204

How to go from A to B
Dominici, S. 2019. How to go from A to B. Source Magazine. (97), pp. 22-25.

‘Cyclo-Photographers’, Visual Modernity, and the Development of Camera Technologies, 1880s–1890s
Dominici, S. 2018. ‘Cyclo-Photographers’, Visual Modernity, and the Development of Camera Technologies, 1880s–1890s. History of Photography. 42 (1), pp. 46-60. doi:10.1080/03087298.2018.1423739

Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image
Dominici, S. 2018. Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image. New York and Abingdon, Oxon Routledge.

The PTA: Promoting Swiss Tours, 1888-1939
Dominici, S. and Maitland, R. 2016. The PTA: Promoting Swiss Tours, 1888-1939. Annals of Tourism Research. 60, pp. 31-47. doi:10.1016/j.annals.2016.05.010

The Democratisation of Photography and the Promotion of Tourism: the Polytechnic Touring Association (1888-1939)
Dominici, S. 2014. The Democratisation of Photography and the Promotion of Tourism: the Polytechnic Touring Association (1888-1939). PhD thesis University of Westminster Faculty of Social Sciences and Humanities

Permalink - https://westminsterresearch.westminster.ac.uk/item/9qv0x/tourist-photographers-and-the-promotion-of-travel-the-polytechnic-touring-association-1888-1939


Share this
Tweet
Email