Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image

Dominici, S. 2018. Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image. New York and Abingdon, Oxon Routledge.

TitleTravel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image
AuthorsDominici, S.
Abstract

This book explores how popular photography influenced the development of British travel marketing in the late nineteenth and early twentieth century. Taking as its touchstone the image archive of the Polytechnic Touring Association, a London-based, originally philanthropic, travel firm, the book reveals the role that people’s increasing familiarity with the camera played in the travel industry’s shift from using lens-based images to mixed media.

This investigation uncovers the photographic desires of a new group of camera users – the tourist photographers: what photographs they took and why, and how this shaped how they experienced an increasing production of travel images. Through an exploration of lantern shows; the photography, travel and advertising press of the day; the work of official tour photographers; tourists’ personal photographs; and commercial photographic competitions, the book charts how the educational concerns and commercial imperatives, which successively defined the expected function of travel images, responded to these desires. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions projected onto photography, in what became, effectively, a struggle over the interpretation of the travel image itself.

Keywordsphotography, travel, archive
Year2018
PublisherRoutledge
Publication dates
Published in print2018
Published04 Oct 2017
Place of publicationNew York and Abingdon, Oxon
ISBN9781138503113
Web address (URL)https://www.routledge.com/Travel-Marketing-and-Popular-Photography-in-Britain-18881939-Reading/Dominici/p/book/9781138503113

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