Getting ads banned is a planned PR and Advertising strategy

Jones, C. 2018. Getting ads banned is a planned PR and Advertising strategy. The Drum.

TitleGetting ads banned is a planned PR and Advertising strategy
AuthorsJones, C.
Description

Various advertisements are designed to be banned so that the resulting earned media gets the ad more eyeballs than if it ran without the ban.

Year2018
Keywordsadvertising , pr & advertising, branding, brands, advertising tools & technqiues
PublisherThe Drum
Publication dates
Published21 Nov 2018
File
Web address (URL)https://www.thedrum.com/opinion/2018/11/21/getting-ads-banned-planned-pr-and-advertising-strategy

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