The World According to Dave Trott: An Interview

Jones, C.W. 2020. The World According to Dave Trott: An Interview. Westminster Papers in Communication and Culture. 15 (2). https://doi.org/10.16997/wpcc.393

TitleThe World According to Dave Trott: An Interview
AuthorsJones, C.W.
Abstract

Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate.
As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019).
For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.

KeywordsAdvertising
Third World debt
creativity
social issues
advertising practice
race
class
JournalWestminster Papers in Communication and Culture
Journal citation15 (2)
ISSN1744-6716
Year2020
PublisherUniversity of Westminster Press
Publisher's version
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.16997/wpcc.393
Web address (URL)http://dx.doi.org/10.16997/wpcc.393
Publication dates31 Jul 2020
FunderCentre for Tourism, School of of Architecture and the Built Environment, University of Westminster

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