The World According to Dave Trott: An Interview : WestminsterResearch

Title	The World According to Dave Trott: An Interview
Authors	Jones, C.W.
Abstract	Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott, Walsh Trott Chick Smith and latterly The Gate. As well as consumer product campaigns, Trott has also addressed social issues via advertising, notably on malaria and cancelling third world debt, championing challenging conventional thinking in doing so. A believer in using shock tactics, standing out and treating the consumer intelligently with bold and simple creative ideas he is the author of four books (2009, 2013, 2015, 2019). For WPCC’s issue on ‘Advertising for the Human Good’ issue editor Carl W. Jones asked Trott to consider the potential of advertising for the human good with wide-ranging answers given on major questions: should advertising have such a role?; is university education a hinderance to creativity; and whether much of advertising can be considered ‘pollution’.
Keywords	Advertising
	Third World debt
	creativity
	social issues
	advertising practice
	race
	class
Journal	Westminster Papers in Communication and Culture
Journal citation	15 (2)
ISSN	1744-6716
Year	2020
Publisher	University of Westminster Press
Publisher's version	393-1850-1-PB.pdf File Access Level Open (open metadata and files)
Digital Object Identifier (DOI)	https://doi.org/10.16997/wpcc.393
Web address (URL)	http://dx.doi.org/10.16997/wpcc.393
Publication dates	31 Jul 2020
Funder	Centre for Tourism, School of of Architecture and the Built Environment, University of Westminster

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The World According to Dave Trott: An Interview

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