Jones, C.W. 2017. Personal branding: 'Encoding a personal brand through semiotics: a case study'. in: Zantides, E. (ed.) Semiotics & Visual Communication ΙΙΙ: Cultures of Branding Cambridge Scholars Publishing.
| Chapter title | Personal branding: 'Encoding a personal brand through semiotics: a case study' |
|---|---|
| Authors | Jones, C.W. |
| Editors | Zantides, E. |
| Abstract | On Facebook, LinkedIn, personal websites, and press releases, prosumers “brand” themselves through profiles, posts, images, symbols, signs, words, names etc. This “personal branding” is done to “identify” and “differentiate” users from each other, and semiotics is a science that is often applied to decode advertising and branding. However, this research takes an opposite approach by using semiotic theory to encode a personal brand, through the application of advertising tools and techniques that are often used to create brands. |
| Keywords | Brand, advertising, encoding, tools, techniques, design, capitalism. |
| Book title | Semiotics & Visual Communication ΙΙΙ: Cultures of Branding |
| Year | 2017 |
| Publisher | Cambridge Scholars Publishing |
| Publication dates | |
| Published | 26 Nov 2019 |
| ISBN | 9781527539730 |
| Web address (URL) | https://www.cambridgescholars.com/semiotics-and-visual-communication-iii |
| Journal | Semiotics and Visual Communication III: Cultures of Brandiing. Semiotics and Visual Communication, 3 |