How advertising through the ages has shaped Christmas

Jones, C. 2019. How advertising through the ages has shaped Christmas. The Conversation.

TitleHow advertising through the ages has shaped Christmas
AuthorsJones, C.
Abstract

By the 20th century, mass advertising became commonplace. Consumer messages were now broadcast to the public through billboards, magazines, radio, and later the moving image of television. Mass advertising was what allowed the slowly developing idea of Christmas as a time to give gifts to go mainstream, and eventually, to define Christmas itself.

Year2019
Publication dates
Published20 Dec 2019
Keywordsadvertising, christmas,
PublisherThe Conversation
Web address (URL)https://theconversation.com/how-advertising-through-the-ages-has-shaped-christmas-129147
File

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