Advertising and the Way Forward
Jones, C.W. 2020. Advertising and the Way Forward. Westminster Papers in Communication and Culture. 15 (2), pp. 1-5. https://doi.org/10.16997/wpcc.392
| Title | Advertising and the Way Forward |
|---|---|
| Type | Edited issue |
| Authors | Jones, C.W. |
| Abstract | In this editorial for WPCC’s special issue on ‘Advertising for the Human Good’ editor Carl Jones outlines a few milestones demonstrating advertising’s potential via mass media for motivating progressive behaviours in the public. Matching cor-porate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. |
| Keywords | causes |
| advertising | |
| progressive behaviour | |
| human good | |
| stereotypes | |
| positive change | |
| Journal | Westminster Papers in Communication and Culture |
| Journal citation | 15 (2), pp. 1-5 |
| ISSN | 1744-6716 |
| Year | 2020 |
| Publisher | University of Westminster Press |
| Publisher's version | License CC BY 4.0 File Access Level Open (open metadata and files) |
| Digital Object Identifier (DOI) | https://doi.org/10.16997/wpcc.392 |
| Web address (URL) | http://dx.doi.org/10.16997/wpcc.392 |
| Publication dates | |
| Published | 31 Jul 2020 |