Advertising and the Way Forward : WestminsterResearch

Publication dates
Title	Advertising and the Way Forward
Type	Edited issue
Authors	Jones, C.W.
Abstract	In this editorial for WPCC’s special issue on ‘Advertising for the Human Good’ editor Carl Jones outlines a few milestones demonstrating advertising’s potential via mass media for motivating progressive behaviours in the public. Matching cor-porate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the poten-tial to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social mod-elling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This editorial observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.
Keywords	causes
	advertising
	progressive behaviour
	human good
	stereotypes
	positive change
Journal	Westminster Papers in Communication and Culture
Journal citation	15 (2), pp. 1-5
ISSN	1744-6716
Year	2020
Publisher	University of Westminster Press
Publisher's version	392-1899-1-PB.pdf License CC BY 4.0 File Access Level Open (open metadata and files)
Digital Object Identifier (DOI)	https://doi.org/10.16997/wpcc.392
Web address (URL)	http://dx.doi.org/10.16997/wpcc.392
Published	31 Jul 2020

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Advertising and the Way Forward

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