Advertising and the Way Forward

Jones, C.W. 2020. Advertising and the Way Forward. Westminster Papers in Communication and Culture. 15 (2), pp. 1-5. https://doi.org/10.16997/wpcc.392

TitleAdvertising and the Way Forward
TypeEdited issue
AuthorsJones, C.W.
Abstract

In this editorial for WPCC’s special issue on ‘Advertising for the Human Good’ editor Carl Jones outlines a few milestones demonstrating advertising’s potential via mass media for motivating progressive behaviours in the public. Matching cor-porate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments.
Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the poten-tial to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social mod-elling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other.
This editorial observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.

Keywordscauses
advertising
progressive behaviour
human good
stereotypes
positive change
JournalWestminster Papers in Communication and Culture
Journal citation15 (2), pp. 1-5
ISSN1744-6716
Year2020
PublisherUniversity of Westminster Press
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.16997/wpcc.392
Web address (URL)http://dx.doi.org/10.16997/wpcc.392
Publication dates
Published31 Jul 2020

Related outputs

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Jones, C.W. 2022. Balenciaga’s controversial new campaign and the long history of ‘shockvertising’. The Conversation.

Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation
Jones, C.W. 2022. Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation. Kate Hamburger Kolleg Aachen: Cultures of Research.

RACISMO Y CLASISMO EN LA PUBLICIDAD MEXICANA Una exposición de mensajes visuales
Jones, C. 2021. RACISMO Y CLASISMO EN LA PUBLICIDAD MEXICANA Una exposición de mensajes visuales. 14th World Congress of the International Association for Semiotic Studies (IASS/AIS). Buenos Aires Argentina 09 - 13 Sep 2019 https://doi.org/10.24308/IASS-2019-5

Racismo y clasismo en la publicidad mexicana
Jones, C. 2021. Racismo y clasismo en la publicidad mexicana. in: Expresiones contemporaneas de los racismos en México. Cuerpos, medios y educación Universidad de Guadalajara Universidad de Guadalajara. pp. 87-128

The World According to Dave Trott: An Interview
Jones, C.W. 2020. The World According to Dave Trott: An Interview. Westminster Papers in Communication and Culture. 15 (2). https://doi.org/10.16997/wpcc.393

Brands may support Black Lives Matter, but advertising still needs to decolonise
Jones, C.W 2020. Brands may support Black Lives Matter, but advertising still needs to decolonise. The Conversation.

Interrogating Democracy in the Digital Gaze
Jones, C.W. 2020. Interrogating Democracy in the Digital Gaze. International Journal of Creative Media Research. 4. https://doi.org/10.33008/ijcmr.2020.12

La publicidad en México perpetúa el racismo y el clasismo
Jones, C. Forthcoming. La publicidad en México perpetúa el racismo y el clasismo.

Racism and Classism in Mexican Advertising: an Exhibition of Visual Messaging
Jones, C.W. 2019. Racism and Classism in Mexican Advertising: an Exhibition of Visual Messaging. in: Olteanu, A., Stables, A. and Borţun, D. (ed.) Meanings & Co.: the Interdisciplinarity of Communication, Semiotics and Multimodality Springer. pp. 213-266

How advertising through the ages has shaped Christmas
Jones, C. 2019. How advertising through the ages has shaped Christmas. The Conversation.

How Mexican advertising featuring rich white people perpetuates racism and classism
Jones, C. 2019. How Mexican advertising featuring rich white people perpetuates racism and classism. The Conversation.

Racism and Classism in Mexican advertising
Jones, C. 2019. Racism and Classism in Mexican advertising. in: Olteanu, A., Stables, A. and Borţun, D. (ed.) Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality Springer. pp. 213-266

Getting ads banned is a planned PR and Advertising strategy
Jones, C. 2018. Getting ads banned is a planned PR and Advertising strategy. The Drum.

Why is the new British Army advert actually a communication success?
Jones, C.W. 2018. Why is the new British Army advert actually a communication success? The Drum.

Personal branding: 'Encoding a personal brand through semiotics: a case study'
Jones, C.W. 2017. Personal branding: 'Encoding a personal brand through semiotics: a case study'. in: Zantides, E. (ed.) Semiotics & Visual Communication ΙΙΙ: Cultures of Branding Cambridge Scholars Publishing.

Personal branding: ‘Encoding a personal brand through semiotics: a case study’
Jones, C.W. 2017. Personal branding: ‘Encoding a personal brand through semiotics: a case study’ . 3rd International Conference and Exhibition on Semiotics and Visual Communication.. Lemesos, Cyprus 03 - 05 Nov 2017 Cambridge Scholars Publishing.

Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean
Jones, C.W. 2014. Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean. 12th World Congress of the IASS/AIS. Sofia 16 - 20 Sep 2014 de Gruyter Mouton. https://doi.org/10.24308/iass-2014-062

Permalink - https://westminsterresearch.westminster.ac.uk/item/v0276/advertising-and-the-way-forward


Share this

Usage statistics

85 total views
69 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.