Marginalisation revisited: bottom-up perspectives on co-creating socially just walking tours

Gudka, J., Pappalepore, I. and Dolezal, C. 2026. Marginalisation revisited: bottom-up perspectives on co-creating socially just walking tours. Journal of Sustainable Tourism. Advanced online publication. https://doi.org/10.1080/09669582.2026.2614544

TitleMarginalisation revisited: bottom-up perspectives on co-creating socially just walking tours
TypeJournal article
AuthorsGudka, J., Pappalepore, I. and Dolezal, C.
Abstract

The past 15 years have seen a rise in initiatives set up to enablemarginalised groups to create walking tours of their own commu-nities, thus also creating alternative destination experiences. Thisresearch investigates the level of control marginalised communitieshave on the content and narratives of walking tours they deliver,the extent to which tour guides include or exclude aspects of theirmarginalisation, and how these factors affect their agency andself-empowerment. The qualitative analysis draws on semi-structuredinterviews with senior leadership and tour guides from 11 tourorganisations who engage marginalised people in walking tours.The analysis reveals that by amplifying peoples’ voices and givingthem a platform, tour guiding increases the guides’ sense ofagency and belonging, can transform public opinion and increasethe visibility of marginalised individuals – particularly when guidesare able to shape the narrative and content of the tours.Consequently, tours delivered and designed by marginalised indi-viduals contribute to making urban destinations more sociallyinclusive, thus forming an essential part of the justice tourism andsustainability agenda.

Keywordsmarginalisation; justice tourism; urban tourism; walking tours; sustainable tourism; advocacy; empowerment
JournalJournal of Sustainable Tourism
ISSN0966-9582
1747-7646
Year2026
PublisherTaylor & Francis
Publisher's version
License
CC BY 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1080/09669582.2026.2614544
Web address (URL)https://www.tandfonline.com/doi/full/10.1080/09669582.2026.2614544#abstract
Publication dates
Published online28 Jan 2026

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