Service Research and Customer Experience

SchoolWestminster Business School
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Video Case Study "Banger Games". (Students as co-creators)

Digital or visual media

Ruiz-Alba, J. 2021. Video Case Study "Banger Games". (Students as co-creators).

Unprecedented challenges for boards: 9 pillars for the next decade

Journal article

Ruiz-Alba, J. 2021. Unprecedented challenges for boards: 9 pillars for the next decade. Director Today. March 2021 (Special Issue), pp. 29-33.

Fashion events and e-WOM

Journal article

Ruiz-Alba, J., Morales, J., Ayestarán, R. and López Tenorio, P. 2021. Fashion events and e-WOM. Event Management. Advanced online publication. https://doi.org/10.3727/152599521X16192004803511

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises

Journal article

Kazakov, S., Ruiz-Alba, J. and Muñoz, M. 2021. The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises. European Journal of Management and Business Economics. 30 (2), pp. 129-151. https://doi.org/10.1108/EJMBE-04-2020-0068

Entrepreneurial Intentions: a bibliometric analysis

Journal article

Ruiz-Alba, J., Guzmán-Parra, V, Vila Oblitas, J and Morales Mediano, J 2021. Entrepreneurial Intentions: a bibliometric analysis. Journal of Small Business and Enterprise Development. 28 (1), pp. 121-133. https://doi.org/10.1108/JSBED-07-2019-0221

Customer Orientation and e-WOM in the hotel sector

Journal article

González-Porras, J.L, Ruiz-Alba, J. and Morales Mediano, J. 2021. Customer Orientation and e-WOM in the hotel sector. International Journal of Internet Marketing and Advertising. 15 (3), pp. 302-326. https://doi.org/10.1504/IJIMA.2021.115428

The impact of digitalization and servitization on the financial performance: An empirical analysis

Journal article

Abou-Foul, M., Ruiz-Alba, J. and Soares, A. 2021. The impact of digitalization and servitization on the financial performance: An empirical analysis. Production Planning & Control. 32 (12), pp. 975-989. https://doi.org/10.1080/09537287.2020.1780508

The nexus of internal market orientation and international HR management

Journal article

Kazakov, S. and Ruiz-Alba, J. 2020. The nexus of internal market orientation and international HR management. European Journal of International Management. https://doi.org/10.1504/EJIM.2021.10037605

UK tourism arrivals and departures: seasonality, persistence and time trends

Journal article

Gil-Alana, Luis A., Ruiz-Alba, J. and Ayestarán, R. 2020. UK tourism arrivals and departures: seasonality, persistence and time trends. Applied Economics. 52 (46), pp. 5077-5087. https://doi.org/10.1080/00036846.2020.1752904

Sustainable business models: integrating employees, customers and technology

Edited issue

Ruiz-Alba, J. and Martín-Peña, M. 2020. Sustainable business models: integrating employees, customers and technology. Journal of Business and Industrial Marketing. 35 (3), pp. 385-389. https://doi.org/10.1108/JBIM-03-2020-419

Gamification and online consumer decisions: Is the game over?

Journal article

Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. https://doi.org/10.1016/j.dss.2019.113167


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