|Chapter title||Enriched Audio Description: Working towards an inclusive museum experience|
|Czop Assaf, L.|
Within a museum context, audio description (AD) is generally thought to be a tool for enhancing access for people with a visual impairment. In other words, as a means of providing access, through verbal description, to visual details of an ob-ject or art work. Taking evidence from researchers and practitioners, we argue that AD has a much broader potential scope and benefit. We consider AD in more established fields such as film, and then explore the issues impacting on AD within museum environments. We also explore the literature on multisensory learning and memory, to create a rationale for the benefits of AD based in multisensory imagery, with or without perceptual experience. We concluded that, through the use of imagery AD has the potential to guide people around a painting or object in a way which can enhance the ‘seeing’ ability of all people, whether or not they have sight. Further, multisensory experience, based in imagery or perceptual expe-rience, combined with semantic or fact information, would enhance memorabil-ity. As such, taking AD from the niche audience of visual impairment, and pro-jecting it into the mass market of the ‘sighted’, could have a revolutionary impact on the museum experience, and our understanding of access and difference.
|Keywords||Audiovisual Translation; Multisensory; Universal Design; Visual Impairment; Cultural Heritage|
|Book title||Inclusion, Disability and Culture: An Ethnographic Perspective Traversing Abilities and Challenges|
|Digital Object Identifier (DOI)||https://doi.org/10.1007/978-3-319-55224-8|