Chapter title | The effect of Fashions e-Blogs on Women’s Intention to Use |
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Authors | Foroudi, P., Nazarian, A. and Aziz, U. |
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Editors | Rana, N.P., Slade, E.L., Sahu, G.P., Kizgin, H., Singh, , N., Gutierrez, A. and Dwivedi, Y.K. |
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Abstract | The aim of this study is to identify (1) the key elements and consequences of fashion e-blogs and (2) what effects fashion e-blogs have on women’s intention to use them. There is a large body of research in domains ranging from e-blogs, perceived ease of use, perceived usefulness and intention to use. The significance of this research is that even though the social media, e-WOM and e-blogs are becoming normal ways to communicate, the effects and influence of them on businesses are limited. Data were gathered from women who interacted in five e-blogs. This chapter contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted. |
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Book title | Digital and Social Media Marketing |
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Year | 2019 |
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Publisher | Springer |
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Publication dates |
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Published | 12 Nov 2019 |
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Series | Advances in Theory and Practice of Emerging Markets |
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ISBN | 9783030243739 |
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| 9783030243746 |
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Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-030-24374-6_2 |
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