Trust in Leader and Positive Employee Outcomes: To Transform or to Serve in Cross-Cultural Leadership?

Video Interfunctional coordination (Students as cocreators)
Ruiz-Alba, J. 2024. Video Interfunctional coordination (Students as cocreators).

Customer view on servitization: the influence of strategic goals and service mix offering on firm performance.
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Gounaris, S. 2024. Customer view on servitization: the influence of strategic goals and service mix offering on firm performance. Production Planning and Control. 2024.

Natural Resource Extraction - Sustainable Development Relationship and Energy Productivity Moderation in Resource-Rich Countries: A Panel Bayesian Regression Analysis
Sisto, M.D., Ul-durar, S., Arshad, N., Iqbal, M. and Nazarian, A. 2024. Natural Resource Extraction - Sustainable Development Relationship and Energy Productivity Moderation in Resource-Rich Countries: A Panel Bayesian Regression Analysis. Journal of Cleaner Production. 477 143775. https://doi.org/10.1016/j.jclepro.2024.143775

To lead or not to lead? A cultural examination of leadership in independent hotels
Nazarian, A., Zaeri, H, Foroudi, P., Afrouzi, A and Atkinson, P. 2024. To lead or not to lead? A cultural examination of leadership in independent hotels. International Hospitality Review. Advanced online publication. https://doi.org/10.1108/ihr-02-2024-0009

Modeling Green Energy and Innovation for Ecological Risk Management using Second Generation Dynamic Quantile Panel Data Model
Ul-Durar, S., Arshed, N., De Sisto, M., Nazarian, A. and Sadaf, A. 2024. Modeling Green Energy and Innovation for Ecological Risk Management using Second Generation Dynamic Quantile Panel Data Model. Journal of Environmental Management. 366 121741. https://doi.org/10.1016/j.jenvman.2024.121741

Cross-cultural examination of effects of ethical leadership of independent hotels based on Social Exchange Theory
Nazarian, A., Ranjbaran, A., Afifi, M., Atkinson, P. and Sadeghilar, N. 2024. Cross-cultural examination of effects of ethical leadership of independent hotels based on Social Exchange Theory. International Journal of Cross Cultural Management. Advanced online publication. https://doi.org/10.1177/14705958241270817

Sectorial Evaluation and Characterization of Internal Marketing Orientation through Multicriteria Analysis
Muñoz Martos, M., Kazakov, S. and Ruiz-Alba, J. 2024. Sectorial Evaluation and Characterization of Internal Marketing Orientation through Multicriteria Analysis. Operational Research. 24 24. https://doi.org/10.1007/s12351-024-00835-8

Transforming the remittance industry: harnessing the power of blockchain technology
Christodoulou, I., Rizomyliotis, I., Konstantoulaki, K., Alireza Nazarian and Do Binh 2024. Transforming the remittance industry: harnessing the power of blockchain technology. Journal of Enterprise Information Management. 37 (5), pp. 1551-1577. https://doi.org/10.1108/jeim-03-2023-0112

A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, S., SyyedAmiri, N., Nazarian, A. and Atkinson, P. 2024. A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification. International Journal of Hospitality Management. 117 103636. https://doi.org/10.1016/j.ijhm.2023.103636

The moderating effect of supply chain collaboration on servitization
Ruiz-Alba, Jose L., Soares, A. and Rodríguez-Molina, M. 2024. The moderating effect of supply chain collaboration on servitization. Journal of Business and Industrial Marketing. 39 (4), pp. 822-831. https://doi.org/10.1108/jbim-07-2022-0335

Weathering the storm: A case study of organizational culture and effectiveness in times of disruptive jolts and crisis
Mokhtarifar, R., Zandi, F. and Nazarian, A. 2024. Weathering the storm: A case study of organizational culture and effectiveness in times of disruptive jolts and crisis. Journal of Contingencies and Crisis Management. 32 (1) e12507. https://doi.org/10.1111/1468-5973.12507

Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project
Nazarian, A., Shabankareh, M., Ranjbaran, A, Sadeghilar, N and Atkinson, P. 2024. Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project. Journal of International Consumer Marketing. 36 (1), pp. 62-79. https://doi.org/10.1080/08961530.2023.2192537

Internationalization of innovation practices: Actors and linkages in crowdfunding ecosystems
Quero, Maria J., Ruiz-Alba, J., Mele, C., Tronvoll, B. and Ventura, R. 2024. Internationalization of innovation practices: Actors and linkages in crowdfunding ecosystems. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10063669

Analyze how ChatGPT can be used in the research field
Klymchuk, T. and Nazarian, A. 2023. Analyze how ChatGPT can be used in the research field.

Video case study: AMC Natural Drinks, International Business Challenge
Ruiz-Alba, J. 2023. Video case study: AMC Natural Drinks, International Business Challenge.

Guest Editorial: Developing Sustainable, Innovative, and Agile Higher Education Institutions (HEIs)
Elezi, E., Bamber, C and Nazarian, A. 2023. Guest Editorial: Developing Sustainable, Innovative, and Agile Higher Education Institutions (HEIs). Management Dynamics in the Knowledge Economy.

Drivers of Business-to-Business (B2B) Sales Success and the role of Digitalization after COVID-19 Disruptions
Guesalaga, R, Ruiz-Alba, J. and López-Tenorio, P 2023. Drivers of Business-to-Business (B2B) Sales Success and the role of Digitalization after COVID-19 Disruptions . Journal of Business and Industrial Marketing. 2023 (39, 4), pp. 708-720. https://doi.org/10.1108/JBIM-12-2022-0576

Effects of information and communication technology improvement on revisit intention during Covid-19 Edit Download
Mohammadjavad Shabankareh, Ali Sarhadi, Jahangir Hamzavi, Alireza Ranjbaran, Alireza Nazarian and Nuala OSullivan 2023. Effects of information and communication technology improvement on revisit intention during Covid-19 Edit Download. Tourism and Hospitality Management. 29 (3), pp. 455-470. https://doi.org/10.20867/thm.29.3.12

Health tourism and government supports
Shabankareh, M., Nazarian, A., Golestanedh, M.H. and Dalouchi, F. 2023. Health tourism and government supports. International Journal of Emerging Markets. Advanced online publication. https://doi.org/10.1108/IJOEM-03-2022-0391

Grassroots football club stakeholders’ sponsorship: the role of happiness and shared values
Hindmarsh, M., Ikramullah, A., Ruiz-Alba, J. and Lopez-Tenorio, Pablo J. 2023. Grassroots football club stakeholders’ sponsorship: the role of happiness and shared values. Management Decision. 62 (2), pp. 513-531. https://doi.org/10.1108/md-02-2023-0281

The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective
Abou-Foul, M., Ruiz-Alba, J. and López-Tenorio, P. 2023. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. Journal of Business Research. 157 113609. https://doi.org/10.1016/j.jbusres.2022.113609

Institutions and business customer experience: the role of interfunctional coordination and service co-design
Ruiz-Alba, J., Quero, Maria J and Lopez-Tenorio, Pablo J 2023. Institutions and business customer experience: the role of interfunctional coordination and service co-design. European Research on Management and Business Economics. 29 (1) 100213. https://doi.org/10.1016/j.iedeen.2022.100213

Guest editorial: Challenges and opportunities for increasingly turbulent times
Ruiz-Alba, J., Rodriguez-Molina, M. and Soares, A. 2023. Guest editorial: Challenges and opportunities for increasingly turbulent times. Journal of Business and Industrial Marketing. 38 (2), pp. 269-271. https://doi.org/10.1108/JBIM-02-2023-603

The vulnerability of Technology-based Business during COVID-19: An indicator-based Conceptual Framework
Kamlipoor, M., Akbari, M., Hejazi, S.R. and Nazarian, A. 2023. The vulnerability of Technology-based Business during COVID-19: An indicator-based Conceptual Framework . Journal of Business and Industrial Marketing. 38 (5), pp. 983-999. https://doi.org/10.1108/JBIM-10-2020-0455

Vulnerability Reduction of Technology-Based Business research in the Last four Decades: A Bibliometric Analysis
Kamalipoor, M, Akbari, M, Nazarian, A. and Hejazi, S.R 2023. Vulnerability Reduction of Technology-Based Business research in the Last four Decades: A Bibliometric Analysis . Iranian Journal of Management Studies. 16 (1), pp. 97-123. https://doi.org/10.22059/IJMS.2022.335794.674867

Full Range Leadership Theory
Atkinson, P. and Nazarian, A. 2023. Full Range Leadership Theory. in: Goethals, G., Allison, S.T. and Sorenson, G.J. (ed.) The SAGE Encyclopedia of Leadership Studies Sage.

Spillover Effects in the Banking Sector of Emerging Economies: a South Africa Case study
Pietrus, A., Nazarian, A. and Izadi, J. 2023. Spillover Effects in the Banking Sector of Emerging Economies: a South Africa Case study. European Journal of International Management. Advanced online publication. https://doi.org/10.1504/EJIM.2023.10053844

International Management of Customer Orientation
González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2023. International Management of Customer Orientation. European Journal of International Management. 20 (1), pp. 143-166. https://doi.org/10.1504/EJIM.2020.10022183

Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Ruiz-Alba, J.L., Abou-Foul, M., Nazarian, A. and Foroudi, P. 2022. Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Information Technology & People. 35 (7), pp. 2470-2499. https://doi.org/10.1108/itp-07-2021-0572

Branding Through Visitors: How Cultural Differences Affect Brand Co-Creation in Independent Hotels in Iran
Ranjbaran, A., Shabankareh, M., Nazarian, A. and Seyyed Amiri, N. 2022. Branding Through Visitors: How Cultural Differences Affect Brand Co-Creation in Independent Hotels in Iran. International Journal of Culture, Tourism and Hospitality Research. 17 (2), pp. 161-179. https://doi.org/10.1108/CBTH-05-2021-0136

Cultural perceptions of ethical leadership and its effect on intention to leave in the independent hotel industry
Nazarian, A., Ehsan Zaeri, Pantea Foroudi, Amir Reza Afrouzi and Atkinson, P. 2022. Cultural perceptions of ethical leadership and its effect on intention to leave in the independent hotel industry. International Journal of Contemporary Hospitality Management. 34 (1), pp. 430-455. https://doi.org/10.1108/IJCHM-05-2021-0643

Understanding destination brand love using machine learning and content analysis method
Seyyedamiri, N., Pour, A.H., Zaeri, E. and Nazarian, A. 2022. Understanding destination brand love using machine learning and content analysis method. Current Issues in Tourism. 25 (9), pp. 1451-1466. https://doi.org/10.1080/13683500.2021.1924634

Fashion Events and e-WOM
Ruiz-Alba, J., Mediano, Javier Morales, Ayestarán, Raquel and López-Tenorio, Pablo J. 2022. Fashion Events and e-WOM. Event Management. 26 (2), pp. 405-417. https://doi.org/10.3727/152599521x16192004803511

A Stacking-Based Data Mining Solution to Customer Churn Prediction
Shabankareh, M.J., Shabankareh, M.A., Nazarian, A., Ranjbaran, A. and Seyyedamiri, N. 2022. A Stacking-Based Data Mining Solution to Customer Churn Prediction. Journal of Relationship Marketing. 21 (2), pp. 124-147. https://doi.org/10.1080/15332667.2021.1889743

Attaining organisational agility through competitive intelligence: the roles of strategic flexibility and organisational innovation
Atkinson, P., Hizaji, M., Nazarian, A. and Abasi, A. 2022. Attaining organisational agility through competitive intelligence: the roles of strategic flexibility and organisational innovation. Total Quality Management & Business Excellence. 33 (3-4), pp. 297-317. https://doi.org/10.1080/14783363.2020.1842188

Video Case Study "Banger Games". (Students as co-creators)
Ruiz-Alba, J. 2021. Video Case Study "Banger Games". (Students as co-creators).

Organizational Justice in the Hotel Industry: Revisiting GLOBE from a National Culture Perspective
Nazarian, A., Velayati, R., Foroudi, P., Atkinson, P. and Edirisinghe, D. 2021. Organizational Justice in the Hotel Industry: Revisiting GLOBE from a National Culture Perspective. International Journal of Contemporary Hospitality Management. 33 (12), pp. 4418-4438. https://doi.org/10.1108/IJCHM-04-2021-0449

Unprecedented challenges for boards: 9 pillars for the next decade
Ruiz-Alba, J. 2021. Unprecedented challenges for boards: 9 pillars for the next decade. Director Today. March 2021 (Special Issue), pp. 29-33.

How leadership affects organisational citizenship behaviour – a study of independent hotels
Nazarian, A., Atkinson, P., Foroudi, P, Velayati, R, Edirisinghe, D and Tabaghdehi, A.H. 2021. How leadership affects organisational citizenship behaviour – a study of independent hotels. International Journal of Culture, Tourism and Hospitality Research. 16 (1), pp. 35-54. https://doi.org/10.1108/IJCTHR-10-2020-0229

Influential factors of loyalty and disloyalty of travellers towards traditional-resorts
Shabankareh, M., Nazarian, A., Seyyedamiri, N., Jandaghi, G. and Ranjbaran, A. 2021. Influential factors of loyalty and disloyalty of travellers towards traditional-resorts. Anatolia. 33 (3), pp. 362-373. https://doi.org/10.1080/13032917.2021.1934882

Factors Affecting Organizational Effectiveness in Independent Hotels- The case of Iran
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2021. Factors Affecting Organizational Effectiveness in Independent Hotels- The case of Iran. Journal of Hospitality and Tourism Management. 46, pp. 293-303. https://doi.org/10.1016/j.jhtm.2021.01.002

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
Kazakov, S., Ruiz-Alba, J. and Muñoz, M. 2021. The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises. European Journal of Management and Business Economics. 30 (2), pp. 129-151. https://doi.org/10.1108/EJMBE-04-2020-0068

Working together: Factors affecting the relationship between leadership and job satisfaction in Iranian HR departments
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. 2021. Working together: Factors affecting the relationship between leadership and job satisfaction in Iranian HR departments. Journal of General Management. 46 (3), pp. 229-245. https://doi.org/10.1177/0306307020968535

Entrepreneurial Intentions: a bibliometric analysis
Ruiz-Alba, J., Guzmán-Parra, V, Vila Oblitas, J and Morales Mediano, J 2021. Entrepreneurial Intentions: a bibliometric analysis. Journal of Small Business and Enterprise Development. 28 (1), pp. 121-133. https://doi.org/10.1108/JSBED-07-2019-0221

Waste to Wealth (W2W): The need for a social enterprise approach to turn Waste into Wealth
Fuschi, D.L., Nazarian, A. and Foroudi, P. 2021. Waste to Wealth (W2W): The need for a social enterprise approach to turn Waste into Wealth. in: Foroudi, P. and Palazzo, M. (ed.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives Routledge.

How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
Akbari, M., Nazarian, A., Foroudi, P., Amiri, N.S. and Ezatabadipoor, E. 2021. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism. 24 (13), pp. 1897-1917. https://doi.org/10.1080/13683500.2020.1800601

Customer Orientation and e-WOM in the hotel sector
González-Porras, J.L, Ruiz-Alba, J. and Morales Mediano, J. 2021. Customer Orientation and e-WOM in the hotel sector. International Journal of Internet Marketing and Advertising. 15 (3), pp. 302-326. https://doi.org/10.1504/IJIMA.2021.115428

The impact of digitalization and servitization on the financial performance: An empirical analysis
Abou-Foul, M., Ruiz-Alba, J. and Soares, A. 2021. The impact of digitalization and servitization on the financial performance: An empirical analysis. Production Planning & Control. 32 (12), pp. 975-989. https://doi.org/10.1080/09537287.2020.1780508

The influence of women on national culture
Nazarian, A. 2020. The influence of women on national culture.

The influence of culture and cultural differences in business-crisis-management
Nazarian, A. 2020. The influence of culture and cultural differences in business-crisis-management.

Hope for the best, prepare for the worst: barriers to service innovation
Velayati, R., Shabani Nejad, I. and Nazarian, A. 2020. Hope for the best, prepare for the worst: barriers to service innovation. Qualitative Market Research: An International Journal. 23 (4), pp. 843-863. https://doi.org/10.1108/QMR-05-2020-0062

Co-Creating Brand Image and Reputation through higher Education Internal-Stakeholder's Social Network
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and Pantano, E. 2020. Co-Creating Brand Image and Reputation through higher Education Internal-Stakeholder's Social Network. Journal of Business Research. 114, pp. 42-59. https://doi.org/10.1016/j.jbusres.2020.03.035

Leaders or Organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2020. Leaders or Organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management. 32 (6), pp. 2055-2074. https://doi.org/10.1108/IJCHM-05-2019-0463

Establishing psychological relationship between customers and retailers: a study of the small to medium scale clothing retail industry
Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. 2020. Establishing psychological relationship between customers and retailers: a study of the small to medium scale clothing retail industry. Qualitative Market Research: An International Journal. 23 (3), pp. 471-501. https://doi.org/10.1108/QMR-12-2017-0167

The nexus of internal market orientation and international HR management
Kazakov, S. and Ruiz-Alba, J. Forthcoming. The nexus of internal market orientation and international HR management. European Journal of International Management. Advanced online publication. https://doi.org/10.1504/EJIM.2021.10037605

UK tourism arrivals and departures: seasonality, persistence and time trends
Gil-Alana, Luis A., Ruiz-Alba, J. and Ayestarán, R. 2020. UK tourism arrivals and departures: seasonality, persistence and time trends. Applied Economics. 52 (46), pp. 5077-5087. https://doi.org/10.1080/00036846.2020.1752904

Sustainable business models: integrating employees, customers and technology
Ruiz-Alba, J. and Martín-Peña, M. 2020. Sustainable business models: integrating employees, customers and technology. Journal of Business and Industrial Marketing. 35 (3), pp. 385-389. https://doi.org/10.1108/JBIM-03-2020-419

Gamification and online consumer decisions: Is the game over?
Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. https://doi.org/10.1016/j.dss.2019.113167

Strategic Alliances and Firm Performance in Startups with a Social Mission
Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. https://doi.org/10.1016/j.jbusres.2019.08.047

The effect of Fashions e-Blogs on Women’s Intention to Use
Foroudi, P., Nazarian, A. and Aziz, U. 2019. The effect of Fashions e-Blogs on Women’s Intention to Use. in: Rana, N.P., Slade, E.L., Sahu, G.P., Kizgin, H., Singh, , N., Gutierrez, A. and Dwivedi, Y.K. (ed.) Digital and Social Media Marketing Springer.

Whispering experience: configuring the Symmetrical and Asymmetrical Paths to Travellers’ Satisfaction and Passion
Forudi, P., Marvi, R. and Nazarian, A. 2019. Whispering experience: configuring the Symmetrical and Asymmetrical Paths to Travellers’ Satisfaction and Passion. in: Forudi, P., Mauri, C. and Melewar, T.C. (ed.) Place Branding: Connecting Tourist Experiences to Places Oxon Routledge.

The association between accruals and stock return following IFRS3
Izadi, J., Nazarian, A., Ye, J. and Shahzad, A. 2019. The association between accruals and stock return following IFRS3. International Journal of Accounting, Auditing and Performance Evaluation. 15 (3), pp. 262-277. https://doi.org/10.1504/IJAAPE.2019.102249

Finding the right management approach in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. 2019. Finding the right management approach in independent hotels. International Journal of Contemporary Hospitality Management. 31 (7), pp. 2862-2883. https://doi.org/10.1108/IJCHM-08-2018-0700

Customer Orientation in Family Businesses
Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. https://doi.org/10.24310/ejfbejfb.v9i1.6639

Interfunctional coordination: the role of digitalization
Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. 35 (3), pp. 404-419. https://doi.org/10.1108/JBIM-03-2019-0129

Customer Orientation in Highly Relational Services
Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. 38 (2), pp. 209-223. https://doi.org/10.1108/MIP-02-2019-0127

The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing
Morales, J. and Ruiz-Alba, J. 2019. The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. XXXIII AEDEM Annual Meeting. Seville 05 - 07 Jun 2019 AEDEM.

Gamification in marketing: reality or fiction?
Tobón, S, Ruiz-Alba, J. and García-Madariaga, J 2019. Gamification in marketing: reality or fiction? EMAC Conference. Harmburg (Germany) 28 - 31 May 2019

Museum visitors’ heterogeneity and experience processing
Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museum visitors’ heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. https://doi.org/10.1016/j.ijhm.2018.12.004

Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry
Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. https://doi.org/10.1016/j.jenvman.2018.12.003

Gamification and Entrepreneurial Intentions
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Banoun, A. 2019. Gamification and Entrepreneurial Intentions. Journal of Small Business and Enterprise Development. 26 (5), pp. 661-683. https://doi.org/10.1108/JSBED-09-2018-0266

New Perspective on Customer Orientation of Service Employees: A Conceptual Framework
Morales, J. and Ruiz-Alba, J. 2019. New Perspective on Customer Orientation of Service Employees: A Conceptual Framework. Service Industries Journal. 39 (13-14), pp. 966-982. https://doi.org/10.1080/02642069.2018.1455830

Servitization strategies from customers’ perspective: the moderating role of co-creation
Ruiz-Alba, J., Soares A, Rodríguez-Molina, M and Frias, D 2019. Servitization strategies from customers’ perspective: the moderating role of co-creation. Journal of Business and Industrial Marketing. 34 (3), pp. 628-642. https://doi.org/10.1108/JBIM-02-2017-0028

Financial crisis in UK from a business ethics persspective. Video case study
Ruiz-Alba, J. 2018. Financial crisis in UK from a business ethics persspective. Video case study. Málaga https://doi.org/https://riuma.uma.es/xmlui/handle/10630/16428

Trust and balanced culture: their effect on leadership style and organisational citizenship behaviour
Nazarian, A. 2018. Trust and balanced culture: their effect on leadership style and organisational citizenship behaviour. Academy of World Business, Marketing & Management Development Conference (AWBMMD). Greece, Athens 17 - 20 Jul 2018 AWBMMD.

Customer orientation of service employees in family businesses in the hotel sector
González-Porras, J.L., Ruiz-Alba, J. and Guzmán-Parra, V. 2018. Customer orientation of service employees in family businesses in the hotel sector. Revista de Estudios Empresariales. Segunda época. 2, pp. 73-85. https://doi.org/10.17561/ree.v2018n2.4

The influence of digital capabilities on customer orientation of service employees (COSE) and its consequences on customer satisfaction and e-WOM within Family Businesses
González Porras J.L., Ruiz-Alba, J., Guzmán, V. and Rodrñiguez-Molina, M.A. 2018. The influence of digital capabilities on customer orientation of service employees (COSE) and its consequences on customer satisfaction and e-WOM within Family Businesses. 11th MBAcademy International Conference on Management Businesses Organisation and Innovation (IMBAC2018) “Digitalization: The Internationalization of Innovation, Entrepreneurship, and Sustainability”. Barcelona 16 - 17 Aug 2018

Antecedents and consequences of customer satisfaction in using sharing economy platforms: Evidence from UBER platform
Ruiz-Alba, J., Abou-Fouil, M., Nazarian, A. and Foroudi, P. 2018. Antecedents and consequences of customer satisfaction in using sharing economy platforms: Evidence from UBER platform. 3rd International Conference on Marketing, Strategy and Policy. Newcastle University 10 - 11 Apr 2018

Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
Kazakov, S. and Ruiz-Alba, J. 2018. Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia. EMAC2018 47th Annual Conference. Glasgow 29 May - 01 Jun 2018

Simulation Evidence on the Properties of Alternative Measures of working capital Accruals; UK evidence
Izadi, J., Choudhury, H. and Nazarian, A. 2017. Simulation Evidence on the Properties of Alternative Measures of working capital Accruals; UK evidence. International Journal of Accounting & Information Management. 25 (4), pp. 378-394. https://doi.org/10.1108/IJAIM-12-2016-0114

Inherited organisational performance? The perceptions of generation Y on the influence of leadership styles
Nazarian, A., Soares, A. and Lottermoser, B. 2017. Inherited organisational performance? The perceptions of generation Y on the influence of leadership styles. Leadership & Organization Development Journal. 38 (8), pp. 1078-1094. https://doi.org/10.1108/LODJ-05-2016-0119

Digital Technology and Marketing Management Capability: Achieving Growth in SMEs
Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. 2017. Digital Technology and Marketing Management Capability: Achieving Growth in SMEs. Qualitative Market Research: An International Journal. 20 (2), pp. 230-246. https://doi.org/10.1108/QMR-01-2017-0014

Influence of national culture and balanced organizational culture on the hotel industry's performance
Nazarian, A., Atkinson, P. and Foroudi, P. 2017. Influence of national culture and balanced organizational culture on the hotel industry's performance. International Journal of Hospitality Management. 63, pp. 22-32. https://doi.org/10.1016/j.ijhm.2017.01.003

St. Albans Family Enterprises
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. St. Albans Family Enterprises. Journal of Business Ethics Education. 14, pp. 307-314. https://doi.org/10.5840/jbee20171416

Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'. Journal of Business Ethics Education. 14, pp. 229-240. https://doi.org/10.5840/jbee20171411

Trend Scenarios: Innovative Methodology and Tools
Ruiz-Alba, J. and Sánchez, M. 2017. Trend Scenarios: Innovative Methodology and Tools. in: Gestión estratégica, innovación y prospectiva en comunicación (Strategic management, innovation and foresight in communication) Barcelona, Spain Universitat Oberta de Catalunya (UOC).

Volkswagen's scandal (Video case study)
Ruiz-Alba, J. and López-Toro, A 2017. Volkswagen's scandal (Video case study). Repository of University of Málaga (RIUMA)

The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis
Ruiz-Alba, J., Soares, A., Izadi, J. and Abou-Foul 2017. The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis. 6th International Conference on Business Servitization 2017 (ICBS2017). Universitat Politècnica de Catalunya (UPC-BarcelonaTech), Barcelona, Spain 16 - 17 Nov 2017 OmniaScience.

Servitization of manufacturing: exploring financial performance
Ruiz-Alba, J., Soares, A., Izadi J. and Abou-Foul, M. 2017. Servitization of manufacturing: exploring financial performance . 22nd CBIM Academic Workshop. Stockholm Business School 19 - 21 Jun 2017

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya-Sanchez, R. and Ruiz-Alba, J. 2017. Predictors of review sites usage in hotels. Tourism & Management Studies. 13 (2), pp. 52-59. https://doi.org/10.18089/tms.2017.13205

Towards a conceptual framework of the impact of servitization on firm performance.
Abou-Foul, M. and Ruiz-Alba, J. 2017. Towards a conceptual framework of the impact of servitization on firm performance. Spring Servitization Conference 2017. Lucerne University of Applied Sciences and Arts 15 - 17 May 2017

Servitization and firm performance
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Gounaris, S. 2017. Servitization and firm performance. EMAC 2017. University of Groningen 23 - 26 May 2017

Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries
Kazakov, S, Ruiz-Alba, J. and Gounaris, S. 2017. Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries. EMAC2017. University of Groningen 23 - 26 May 2017

Impact of organisational culture and leadership style on organisational effectiveness
Nazarian, A. 2016. Impact of organisational culture and leadership style on organisational effectiveness. IIACD. Barcelona Jul 2016 IIACD.

Servitization strategies and Co-creation
Ruiz-Alba, J., Soares, A., Rodriguez-Molina, M. and Frias, D. 2016. Servitization strategies and Co-creation. Spring Servitization Conference 2016. Manchester, UK 17 2016 - 16 May 2916

Supply chain quality management dimensions and their impact on quality performance
Soares, A., Ruiz-Alba, J. and Rodríguez-Molina, M. 2016. Supply chain quality management dimensions and their impact on quality performance. EurOMA 2016 . Trondheim, Norway 17 - 22 Jun 2016

Developing entrepreneurial intentions through gamification using online Business challenges
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2016. Developing entrepreneurial intentions through gamification using online Business challenges. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016 https://doi.org/10.21125/edulearn.2016.0591

Assessing the impact of gamification on students’ engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Assessing the impact of gamification on students’ engagement and motivation. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016

Gamification in Higher Education: an experiment to assess student’s engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Gamification in Higher Education: an experiment to assess student’s engagement and motivation. Teaching and Learning Conference, 2016. Students as partners in learning. . University of West London 28 - 28 Jun 2016

Decision-making and customer orientation in the private banking service
Morales, J. and Ruiz-Alba, J. 2016. Decision-making and customer orientation in the private banking service. First International On/Off Conference in Marketing Decision Making. Barcelona, Spain 29 - 30 Sep 2016

Work-family balance and internal market orientation
Devis, A. and Ruiz-Alba, J. 2016. Work-family balance and internal market orientation. First International On/Off Conference in Marketing Decision Making.. Barcelona, Spain 29 - 30 Sep 2016

The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M.. and Castañeda, A 2016. The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry. EUROMA2016. Interaction. Trondheim, Norway 17 - 22 Jun 2016

The logistic of distribution
Ruiz-Alba, J. 2016. The logistic of distribution. in: Molinillo, S. (ed.) Manual: Commercial Distribution Applied Madrid, Spain ESIC. pp. 463-521

Sales promotion and personal selling
Ruiz-Alba, J. 2016. Sales promotion and personal selling. in: Jambrino. C. (ed.) Manual: Commercial Communication in global markets (E-book) Pearson.

Internal Market Orientation and strategy implementation
Ruiz-Alba, J. and Soares, A. 2016. Internal Market Orientation and strategy implementation. in: Casademunt, A.M.L. (ed.) Strategic Labor Relations Management in Modern Organizations Hershey, Pennsylvania, USA IGI Global. pp. 183-194

Servitization and co-creation: customers’ perspective
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Frías, D. 2016. Servitization and co-creation: customers’ perspective. Center for Business & Industrial Marketing. CBIM 2016. Academic Workshop. Extending Value Through Product, Service and Platform Innovations. Bilbao, Spain 29 Jun - 01 Jul 2016

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya, R. and Ruiz-Alba, J. 2016. Predictors of review sites usage in hotels. Tourism & Management Studies International Conference. Algarve, Portugal 16 - 19 Nov 2016

Twitter Account with students: Strategic Marketing
Ruiz-Alba, J. 2016. Twitter Account with students: Strategic Marketing.

Academic Blog: Strategic Marketing
Ruiz-Alba, J. 2016. Academic Blog: Strategic Marketing.

Internal Market Orientation: a solution to strategy implementation in organisations
Ruiz-Alba, J. 2016. Internal Market Orientation: a solution to strategy implementation in organisations. New Vistas. 2 (1), pp. 34-38.

Servitization and co-opetition in the pharmaceutical distribution: Back to Basics?
Ruiz-Alba, J., Soares, A. and Morales, J. 2016. Servitization and co-opetition in the pharmaceutical distribution: Back to Basics? Universia Business Review. 49, pp. 96-115.

Internal market orientation and work-family balance
Ruiz-Alba, J., Soares, A., Vallespín, M. and González, J 2016. Internal market orientation and work-family balance. European Journal of Family Business. 6 (1), pp. 46-53. https://doi.org/10.1016/j.ejfb.2016.06.002

Organisational Culture As a Mediator on The Relationship Between Leadership style and Organisational Effectiveness: The Case of Iranian Private Sector Organisations
Nazarian, A. 2015. Organisational Culture As a Mediator on The Relationship Between Leadership style and Organisational Effectiveness: The Case of Iranian Private Sector Organisations. Euroasian Conference. Lisbon Jan 2015 Euroasia conference.

Servitization and Co-opetition in pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization and Co-opetition in pharmaceutical industry. Spring Servitization Conference 2015. Aston Business School, Birmingham, UK 18 - 19 May 2015 Aston Business School.

Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'
Ruiz-Alba, J. and Ferrero, I. 2015. Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'. EBEN Annual Conference 2015. Istanbul (Turkey) 26 - 28 Jun 2015

Enhancing student’s engagement through Case method with Guest Speakers (CMGS)
Ruiz-Alba, J., Soares, A., Almenta, E. and Vallespín, M. 2015. Enhancing student’s engagement through Case method with Guest Speakers (CMGS). Teaching and Learning Conference, 2015. University of West London (UK) 29 - 29 Jun 2015

Servitization in the pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization in the pharmaceutical industry. 3rd International Symposium SRUK/CERU. London (UK) 04 Jul 2015

Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2015. Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach. International Gamification for Business Conference (IGBC15). Aston Business School, Birmingham, UK 21 - 22 Sep 2015

Strategic factors of servitization in the pharmaceutical industry and the impact on performance
Ruiz-Alba, J., Soares, A. and Rodriguez-Molina, M. 2015. Strategic factors of servitization in the pharmaceutical industry and the impact on performance. International Conference on Business Servitization 2015 (ICBS2015). Universidad Rey Juan Carlos I, Madrid, Spain 19 - 20 Nov 2015

Citizenship services and support in Malaga City Council (Video case study)
López-Toro, A., Sarria, E., Cruz, M. and Ruiz-Alba, J. 2015. Citizenship services and support in Malaga City Council (Video case study). Málaga, Spain

Keeping promises: Interview with Professor Christian Grönroos
Ruiz-Alba, J. and Hafeez, K. 2015. Keeping promises: Interview with Professor Christian Grönroos. New Vistas. 1 (1), pp. 38-43.

Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno
Ruiz-Alba, J. 2015. Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno. Proelium. 7 (8), pp. 163-178.

Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction
Ruiz-Alba, J., Valespin, M. and González-Porras, J. 2015. Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies. 11 (1), pp. 173-181.

The moderating role of gender on entrepreneurial intentions: a TPB perspective
Ruiz-Alba, J., Vallespín, M., Martín-Sánchez, V. and Rodriguez-Molina, M. 2015. The moderating role of gender on entrepreneurial intentions: a TPB perspective. Intangible Capital. 11 (1), pp. 92-117. https://doi.org/10.3926/ic.557

Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruiz-Alba, J., Vallespin, M. and Pérez-Aranda, J. 2015. Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero. European Research on Management and Business Economics. 21 (2), pp. 84-92. https://doi.org/10.1016/j.iedee.2014.03.001

Impact of Organisational Size on the Relationship between Organisational Culture and Organisational Effectiveness: The Case of Small and Medium Size Organisations in Iran
Nazarian, A. 2014. Impact of Organisational Size on the Relationship between Organisational Culture and Organisational Effectiveness: The Case of Small and Medium Size Organisations in Iran. 14th International Conference on Knowledge, Culture and Change in Organisations. Said Business School, Oxford University, Oxford, UK 04 - 05 Aug 2014 Organizational culture change.

The Mediating Impact of Organisational Culture On The Relationship Between Leadership Style And Organisational Effectiveness: The Case Of Iranian Private Sector Organisations
Nazarian, A. 2014. The Mediating Impact of Organisational Culture On The Relationship Between Leadership Style And Organisational Effectiveness: The Case Of Iranian Private Sector Organisations. International Conference for Academic Disciplines 2012. Rome, Italy 29 Oct 2012 - 01 Nov 2022 IIAIC.

Impact of organisational size on the relationship between National Culture and Organisational Culture: Case of Medium and Large size organisations in Iran
Nazarian, A. 2014. Impact of organisational size on the relationship between National Culture and Organisational Culture: Case of Medium and Large size organisations in Iran. 10th The Macrotheme International Conference on Business and Social Science. Monte Carlo, Monaco 09 - 10 Mar 2014 The Macrotheme.

Organizational culture and its effect on the growth and fall of companies
Nazarian, A. 2014. Organizational culture and its effect on the growth and fall of companies. Magazine of Engineering the Development of Bazaar.

The Relationship between National Culture and Organisational Culture: Case of Medium and Large Size Organisations in Iran
Nazarian, A., Atkinson, P. and Greaves, L. 2014. The Relationship between National Culture and Organisational Culture: Case of Medium and Large Size Organisations in Iran. Macrotheme Review: a multidisciplinary journal of global macro trends. 3 (6), pp. 66-78.

The moderating role of gender on entrepreneurial intentions
Ruiz-Alba, J., Vallespín, M., Martín, V. and Rodríguez-Molina, M. 2014. The moderating role of gender on entrepreneurial intentions. IV Congreso INBAM. Universidad Autónoma de Barcelona, Barcelona, Spain 24 - 27 Jun 2014

Metodologia de aprendizaje a traves del metodo del caso
Ruiz-Alba, J. and Almenta, E. 2014. Metodologia de aprendizaje a traves del metodo del caso. IV Jornadas de Innovacion Docente de la Facultad de Ciencias de la Educacion. University of Seville, Spain 19 - 20 May 2014

Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor
Vallespín, M., González, A., Ruiz-Alba, J. and Molinillo, S. 2014. Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor. Turitec 2014: Congreso Turismo y Tecnologías de la Información y las Comunicaciones. Málaga, Spain 23 - 24 Oct 2014

Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA
Ruiz-Alba, J. and Almenta, E. 2014. Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA. Primer Seminario Iberoamericano de Innovacion Docente.. Seville, Spain 20 - 21 Nov 2014

Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo
Vallespín, M., Ruiz-Alba, J., Molinillo, A. and Delgado, A. 2014. Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Analisis de la dimension social de la RSC y su impacto sobre los empleados
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis de la dimension social de la RSC y su impacto sobre los empleados. AEDEM 2014. Trujillo, Cácers, Spain 04 - 06 Jun 2014

Predicting entrepreneurial behaviour: a TPB multi-group analysis
Ruiz-Alba, J., Vallespin, M., Martin. V. and Rodríguez-Molina, M. 2014. Predicting entrepreneurial behaviour: a TPB multi-group analysis. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion
Vallespín, M., Ruiz-Alba, J., Molinillo,S. and Delgado, A. 2014. Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion. Tourism & Management Studies International Conference. University of Algarve, Portugal 26 - 29 Nov 2014

Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral. Tourism & Management Studies International Conference 2014. University of Algare, Portugal 26 - 29 Nov 2014

The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education
Ruiz-Alba, J., Vallespín, M. and Almenta, E. 2014. The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education. EMAC 2014. University of Valencia, (Spain) 03 - 06 Jun 2014

Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers)
Ruiz-Alba, J., Almenta, E. and Vallespín, M. 2014. Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers). Journal of Technology and Science Education. 4 (3), pp. 125-154. https://doi.org/10.3926/jotse.125

El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia
Ruiz-Alba, J., Vallespín, M. and González-Porras, J 2014. El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia. Revista de Empresa Familiar (Now: European Journal of Family Business). 4 (1), pp. 45-58. https://doi.org/10.24310/ejfbejfb.v4i1.5038

Empirical analysis of the constituent factors of internal market orientation at Spanish hotels
Ruiz-Alba, J. and Vallespín, M. 2014. Empirical analysis of the constituent factors of internal market orientation at Spanish hotels. Tourism & Management Studies. 10 (Special Issue), pp. 151-157.

Farmanova Pharmaceutical distribution (Video case study)
Ruiz-Alba, J. and López Toro, A. 2014. Farmanova Pharmaceutical distribution (Video case study). Riuma Repositorium University of Málaga

Internal Marketing Orientation: an empirical research in hotel sector
Ruiz-Alba, J., Bermúdez-González, G., Rodríguez-Molina, M.A. and Blanca, M.J. 2014. Internal Marketing Orientation: an empirical research in hotel sector. International Journal of Hospitality Management. 38, pp. 11-19. https://doi.org/10.1016/j.ijhm.2013.12.002

The relationship between national culture and organisational effectiveness: the case of Iranian private sector organisations
Nazarian, A. and Atkinson, P. 2013. The relationship between national culture and organisational effectiveness: the case of Iranian private sector organisations. International Journal of Management and Marketing Academy. 1 (2), pp. 73-81.

The relationship between NC and OC: the case of Iranian private sector organisation
Nazarian, A. 2013. The relationship between NC and OC: the case of Iranian private sector organisation. 2nd International Conference on Economics Business and Marketing Management . Rome, Italy 24 - 25 Feb 2013 CEBMM.

The Relationship between National Culture and Organisational Culture: The Case of Iranian Private Sector Organisations
Nazarian, A., Irani, Z. and Ali, M. 2013. The Relationship between National Culture and Organisational Culture: The Case of Iranian Private Sector Organisations. Journal of Economics, Business and Management. 1 (1), pp. 11-15. https://doi.org/10.7763/JOEBM.2013.V1.3

Internal marketing and organizational commitment
Ruiz-Alba, J. 2013. Internal marketing and organizational commitment. AEDEM Conference. Islantilla, Huelva, Spain 05 - 07 Jun 2013

Exploratory study of the factors with impact on internal marketing strategies in hotel sector
Ruiz-Alba, J. and Bermúdez, G. 2013. Exploratory study of the factors with impact on internal marketing strategies in hotel sector. XXIII Jornadas Hispanolusas de Gestion Cientifica. Málaga, Spain 07 - 09 Feb 2013

Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm
Ruiz-Alba, J. 2013. Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm. V Academic Conference of Work and Family. IESE Business School. Barcelona, Spain 01 - 03 Jul 2013

Internal market orientation and internal reputation as prerequisites for external reputation
Ruiz-Alba, J. 2013. Internal market orientation and internal reputation as prerequisites for external reputation. EBEN Research Conference. Measuring and valuing corporate reputation: being good and looking good. University of Navarra, Pamplona, Spain 06 - 08 Jun 2013

Robert Adams: a case study
Ruiz-Alba, J. 2013. Robert Adams: a case study. Managing in a Global Economy XV International Conference. Eastern Academy of Management.. Seville, Spain 23 - 27 Jun 2013

Case study IESE Business School. "Olivia Baker"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2013. Case study IESE Business School. "Olivia Baker". IESE Publishing.

El compromiso organizacional: un valor personal y empresarial en el marketing interno
Ruiz-Alba, J. 2013. El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda época. 1 (2013), pp. 67-86.

Gamificacion con estrategia de marketing interno
Ruiz-Alba, J., Navarro, F. and Jiménez, S. 2013. Gamificacion con estrategia de marketing interno. Intangible Capital. 9 (4), pp. 1113-1144. https://doi.org/10.3926/ic.455

Telecommuting in Schneider Electric Spain
Las Heras, M. and Ruiz-Alba, J. 2012. Telecommuting in Schneider Electric Spain. 25 EBEN Annual Conference. Work, Virtues and Flourishing. Better people, better organisations, better societies. IESE Business School, Barcelona, Spain 19 - 22 Sep 2012

Case study IESE Business School. "Michel Saint-Laurent"
Ruiz-Alba, J. and Chinchilla, N. 2011. Case study IESE Business School. "Michel Saint-Laurent". IESE Publishing.

Case study IESE Business School. "Ignacio Valente"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2009. Case study IESE Business School. "Ignacio Valente".

Analysis of the environment in Marketing
Ruiz-Alba, J. 2008. Analysis of the environment in Marketing. in: Garcia. D. (ed.) Manual of Marketing Madrid, Spain ESIC. pp. 63-105