|Title||Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia|
|Authors||Kazakov, S. and Ruiz-Alba, J.|
The key purpose of this this study is to investigate the role of Internal Market Orientation (IMO) and its impact on job satisfaction and employees’ commitment in a research context of the small and medium business organizations operating in emerging economy, which represents a different multifaceted cultural setting as well. The results of completed research exhibit an ample empirical evidence for the IMO concept proficiency for small and medium businesses in a divergent business and cultural environment. One of the main findings is the positive influence of IMO on job satisfaction and on employees’ commitment to the job.
|Keywords||Internal Market Orientation, Small and Medium Businesses, Emerging Economies|
|Conference||EMAC2018 47th Annual Conference|
|Web address (URL)||http://www.emac-2018.org/r/default.asp?iId=IDHGLH|