Museum visitors’ heterogeneity and experience processing

Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museum visitors’ heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. https://doi.org/10.1016/j.ijhm.2018.12.004

TitleMuseum visitors’ heterogeneity and experience processing
TypeJournal article
AuthorsRuiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L.
Abstract

This research examines the relationships between affective and cognitive antecedents and consequences of satisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis. The paper contributes to the development of a theoretical framework for further understanding of service experience in which co-creation plays an important role. Two segments were identified: 1) emotional (with lower degree of co-creation, equally distributed by age and nationality); 2) rational (higher degree of co-creation, younger and domestic visitors). Our research shows significant differences between the two segments regarding variables such as satisfaction, loyalty, service experience, emotion, positive disconfirmation and willingness to pay more.

Keywordsco-creation; service experience; heterogeneity; segmentation; consumer behaviour.
JournalInternational Journal of Hospitality Management
Journal citation78, pp. 131-141
ISSN0278-4319
Year2019
PublisherElsevier
Accepted author manuscript
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1016/j.ijhm.2018.12.004
Web address (URL)https://doi.org/10.1016/j.ijhm.2018.12.004
Publication dates
Published in printApr 2019
Published online12 Dec 2018
LicenseCC BY-NC-ND 4.0

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Nazarian, A., Soares, A. and Lottermoser, B. 2017. Inherited organisational performance? The perceptions of generation Y on the influence of leadership styles. Leadership & Organization Development Journal. 38 (8), pp. 1078-1094. https://doi.org/10.1108/LODJ-05-2016-0119

Digital Technology and Marketing Management Capability: Achieving Growth in SMEs
Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. 2017. Digital Technology and Marketing Management Capability: Achieving Growth in SMEs. Qualitative Market Research: An International Journal. 20 (2), pp. 230-246. https://doi.org/10.1108/QMR-01-2017-0014

Influence of national culture and balanced organizational culture on the hotel industry's performance
Nazarian, A., Atkinson, P. and Foroudi, P. 2017. Influence of national culture and balanced organizational culture on the hotel industry's performance. International Journal of Hospitality Management. 63, pp. 22-32. https://doi.org/10.1016/j.ijhm.2017.01.003

St. Albans Family Enterprises
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. St. Albans Family Enterprises. Journal of Business Ethics Education. 14, pp. 307-314. https://doi.org/10.5840/jbee20171416

Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'. Journal of Business Ethics Education. 14, pp. 229-240. https://doi.org/10.5840/jbee20171411

Trend Scenarios: Innovative Methodology and Tools
Ruiz-Alba, J. and Sánchez, M. 2017. Trend Scenarios: Innovative Methodology and Tools. in: Gestión estratégica, innovación y prospectiva en comunicación (Strategic management, innovation and foresight in communication) Barcelona, Spain Universitat Oberta de Catalunya (UOC).

Volkswagen's scandal (Video case study)
Ruiz-Alba, J. and López-Toro, A 2017. Volkswagen's scandal (Video case study). Repository of University of Málaga (RIUMA)

The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis
Ruiz-Alba, J., Soares, A., Izadi, J. and Abou-Foul 2017. The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis. 6th International Conference on Business Servitization 2017 (ICBS2017). Universitat Politècnica de Catalunya (UPC-BarcelonaTech), Barcelona, Spain 16 - 17 Nov 2017 OmniaScience.

Servitization of manufacturing: exploring financial performance
Ruiz-Alba, J., Soares, A., Izadi J. and Abou-Foul, M. 2017. Servitization of manufacturing: exploring financial performance . 22nd CBIM Academic Workshop. Stockholm Business School 19 - 21 Jun 2017

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya-Sanchez, R. and Ruiz-Alba, J. 2017. Predictors of review sites usage in hotels. Tourism & Management Studies. 13 (2), pp. 52-59. https://doi.org/10.18089/tms.2017.13205

Towards a conceptual framework of the impact of servitization on firm performance.
Abou-Foul, M. and Ruiz-Alba, J. 2017. Towards a conceptual framework of the impact of servitization on firm performance. Spring Servitization Conference 2017. Lucerne University of Applied Sciences and Arts 15 - 17 May 2017

Servitization and firm performance
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Gounaris, S. 2017. Servitization and firm performance. EMAC 2017. University of Groningen 23 - 26 May 2017

Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries
Kazakov, S, Ruiz-Alba, J. and Gounaris, S. 2017. Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries. EMAC2017. University of Groningen 23 - 26 May 2017

Impact of organisational culture and leadership style on organisational effectiveness
Nazarian, A. 2016. Impact of organisational culture and leadership style on organisational effectiveness. IIACD. Barcelona Jul 2016 IIACD.

Servitization strategies and Co-creation
Ruiz-Alba, J., Soares, A., Rodriguez-Molina, M. and Frias, D. 2016. Servitization strategies and Co-creation. Spring Servitization Conference 2016. Manchester, UK 17 2016 - 16 May 2916

Supply chain quality management dimensions and their impact on quality performance
Soares, A., Ruiz-Alba, J. and Rodríguez-Molina, M. 2016. Supply chain quality management dimensions and their impact on quality performance. EurOMA 2016 . Trondheim, Norway 17 - 22 Jun 2016

Developing entrepreneurial intentions through gamification using online Business challenges
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2016. Developing entrepreneurial intentions through gamification using online Business challenges. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016 https://doi.org/10.21125/edulearn.2016.0591

Assessing the impact of gamification on students’ engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Assessing the impact of gamification on students’ engagement and motivation. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016

Gamification in Higher Education: an experiment to assess student’s engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Gamification in Higher Education: an experiment to assess student’s engagement and motivation. Teaching and Learning Conference, 2016. Students as partners in learning. . University of West London 28 - 28 Jun 2016

Decision-making and customer orientation in the private banking service
Morales, J. and Ruiz-Alba, J. 2016. Decision-making and customer orientation in the private banking service. First International On/Off Conference in Marketing Decision Making. Barcelona, Spain 29 - 30 Sep 2016

Work-family balance and internal market orientation
Devis, A. and Ruiz-Alba, J. 2016. Work-family balance and internal market orientation. First International On/Off Conference in Marketing Decision Making.. Barcelona, Spain 29 - 30 Sep 2016

The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M.. and Castañeda, A 2016. The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry. EUROMA2016. Interaction. Trondheim, Norway 17 - 22 Jun 2016

The logistic of distribution
Ruiz-Alba, J. 2016. The logistic of distribution. in: Molinillo, S. (ed.) Manual: Commercial Distribution Applied Madrid, Spain ESIC. pp. 463-521

Sales promotion and personal selling
Ruiz-Alba, J. 2016. Sales promotion and personal selling. in: Jambrino. C. (ed.) Manual: Commercial Communication in global markets (E-book) Pearson.

Internal Market Orientation and strategy implementation
Ruiz-Alba, J. and Soares, A. 2016. Internal Market Orientation and strategy implementation. in: Casademunt, A.M.L. (ed.) Strategic Labor Relations Management in Modern Organizations Hershey, Pennsylvania, USA IGI Global. pp. 183-194

Servitization and co-creation: customers’ perspective
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Frías, D. 2016. Servitization and co-creation: customers’ perspective. Center for Business & Industrial Marketing. CBIM 2016. Academic Workshop. Extending Value Through Product, Service and Platform Innovations. Bilbao, Spain 29 Jun - 01 Jul 2016

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya, R. and Ruiz-Alba, J. 2016. Predictors of review sites usage in hotels. Tourism & Management Studies International Conference. Algarve, Portugal 16 - 19 Nov 2016

Twitter Account with students: Strategic Marketing
Ruiz-Alba, J. 2016. Twitter Account with students: Strategic Marketing.

Academic Blog: Strategic Marketing
Ruiz-Alba, J. 2016. Academic Blog: Strategic Marketing.

Internal Market Orientation: a solution to strategy implementation in organisations
Ruiz-Alba, J. 2016. Internal Market Orientation: a solution to strategy implementation in organisations. New Vistas. 2 (1), pp. 34-38.

Servitization and co-opetition in the pharmaceutical distribution: Back to Basics?
Ruiz-Alba, J., Soares, A. and Morales, J. 2016. Servitization and co-opetition in the pharmaceutical distribution: Back to Basics? Universia Business Review. 49, pp. 96-115.

Internal market orientation and work-family balance
Ruiz-Alba, J., Soares, A., Vallespín, M. and González, J 2016. Internal market orientation and work-family balance. European Journal of Family Business. 6 (1), pp. 46-53. https://doi.org/10.1016/j.ejfb.2016.06.002

Organisational Culture As a Mediator on The Relationship Between Leadership style and Organisational Effectiveness: The Case of Iranian Private Sector Organisations
Nazarian, A. 2015. Organisational Culture As a Mediator on The Relationship Between Leadership style and Organisational Effectiveness: The Case of Iranian Private Sector Organisations. Euroasian Conference. Lisbon Jan 2015 Euroasia conference.

Servitization and Co-opetition in pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization and Co-opetition in pharmaceutical industry. Spring Servitization Conference 2015. Aston Business School, Birmingham, UK 18 - 19 May 2015 Aston Business School.

Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'
Ruiz-Alba, J. and Ferrero, I. 2015. Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'. EBEN Annual Conference 2015. Istanbul (Turkey) 26 - 28 Jun 2015

Enhancing student’s engagement through Case method with Guest Speakers (CMGS)
Ruiz-Alba, J., Soares, A., Almenta, E. and Vallespín, M. 2015. Enhancing student’s engagement through Case method with Guest Speakers (CMGS). Teaching and Learning Conference, 2015. University of West London (UK) 29 - 29 Jun 2015

Servitization in the pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization in the pharmaceutical industry. 3rd International Symposium SRUK/CERU. London (UK) 04 Jul 2015

Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2015. Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach. International Gamification for Business Conference (IGBC15). Aston Business School, Birmingham, UK 21 - 22 Sep 2015

Strategic factors of servitization in the pharmaceutical industry and the impact on performance
Ruiz-Alba, J., Soares, A. and Rodriguez-Molina, M. 2015. Strategic factors of servitization in the pharmaceutical industry and the impact on performance. International Conference on Business Servitization 2015 (ICBS2015). Universidad Rey Juan Carlos I, Madrid, Spain 19 - 20 Nov 2015

Citizenship services and support in Malaga City Council (Video case study)
López-Toro, A., Sarria, E., Cruz, M. and Ruiz-Alba, J. 2015. Citizenship services and support in Malaga City Council (Video case study). Málaga, Spain

Keeping promises: Interview with Professor Christian Grönroos
Ruiz-Alba, J. and Hafeez, K. 2015. Keeping promises: Interview with Professor Christian Grönroos. New Vistas. 1 (1), pp. 38-43.

Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno
Ruiz-Alba, J. 2015. Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno. Proelium. 7 (8), pp. 163-178.

Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction
Ruiz-Alba, J., Valespin, M. and González-Porras, J. 2015. Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies. 11 (1), pp. 173-181.

The moderating role of gender on entrepreneurial intentions: a TPB perspective
Ruiz-Alba, J., Vallespín, M., Martín-Sánchez, V. and Rodriguez-Molina, M. 2015. The moderating role of gender on entrepreneurial intentions: a TPB perspective. Intangible Capital. 11 (1), pp. 92-117. https://doi.org/10.3926/ic.557

Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruiz-Alba, J., Vallespin, M. and Pérez-Aranda, J. 2015. Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero. European Research on Management and Business Economics. 21 (2), pp. 84-92. https://doi.org/10.1016/j.iedee.2014.03.001

Impact of Organisational Size on the Relationship between Organisational Culture and Organisational Effectiveness: The Case of Small and Medium Size Organisations in Iran
Nazarian, A. 2014. Impact of Organisational Size on the Relationship between Organisational Culture and Organisational Effectiveness: The Case of Small and Medium Size Organisations in Iran. 14th International Conference on Knowledge, Culture and Change in Organisations. Said Business School, Oxford University, Oxford, UK 04 - 05 Aug 2014 Organizational culture change.

The Mediating Impact of Organisational Culture On The Relationship Between Leadership Style And Organisational Effectiveness: The Case Of Iranian Private Sector Organisations
Nazarian, A. 2014. The Mediating Impact of Organisational Culture On The Relationship Between Leadership Style And Organisational Effectiveness: The Case Of Iranian Private Sector Organisations. International Conference for Academic Disciplines 2012. Rome, Italy 29 Oct 2012 - 01 Nov 2022 IIAIC.

Impact of organisational size on the relationship between National Culture and Organisational Culture: Case of Medium and Large size organisations in Iran
Nazarian, A. 2014. Impact of organisational size on the relationship between National Culture and Organisational Culture: Case of Medium and Large size organisations in Iran. 10th The Macrotheme International Conference on Business and Social Science. Monte Carlo, Monaco 09 - 10 Mar 2014 The Macrotheme.

Organizational culture and its effect on the growth and fall of companies
Nazarian, A. 2014. Organizational culture and its effect on the growth and fall of companies. Magazine of Engineering the Development of Bazaar.

The Relationship between National Culture and Organisational Culture: Case of Medium and Large Size Organisations in Iran
Nazarian, A., Atkinson, P. and Greaves, L. 2014. The Relationship between National Culture and Organisational Culture: Case of Medium and Large Size Organisations in Iran. Macrotheme Review: a multidisciplinary journal of global macro trends. 3 (6), pp. 66-78.

The moderating role of gender on entrepreneurial intentions
Ruiz-Alba, J., Vallespín, M., Martín, V. and Rodríguez-Molina, M. 2014. The moderating role of gender on entrepreneurial intentions. IV Congreso INBAM. Universidad Autónoma de Barcelona, Barcelona, Spain 24 - 27 Jun 2014

Metodologia de aprendizaje a traves del metodo del caso
Ruiz-Alba, J. and Almenta, E. 2014. Metodologia de aprendizaje a traves del metodo del caso. IV Jornadas de Innovacion Docente de la Facultad de Ciencias de la Educacion. University of Seville, Spain 19 - 20 May 2014

Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor
Vallespín, M., González, A., Ruiz-Alba, J. and Molinillo, S. 2014. Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor. Turitec 2014: Congreso Turismo y Tecnologías de la Información y las Comunicaciones. Málaga, Spain 23 - 24 Oct 2014

Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA
Ruiz-Alba, J. and Almenta, E. 2014. Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA. Primer Seminario Iberoamericano de Innovacion Docente.. Seville, Spain 20 - 21 Nov 2014

Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo
Vallespín, M., Ruiz-Alba, J., Molinillo, A. and Delgado, A. 2014. Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Analisis de la dimension social de la RSC y su impacto sobre los empleados
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis de la dimension social de la RSC y su impacto sobre los empleados. AEDEM 2014. Trujillo, Cácers, Spain 04 - 06 Jun 2014

Predicting entrepreneurial behaviour: a TPB multi-group analysis
Ruiz-Alba, J., Vallespin, M., Martin. V. and Rodríguez-Molina, M. 2014. Predicting entrepreneurial behaviour: a TPB multi-group analysis. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion
Vallespín, M., Ruiz-Alba, J., Molinillo,S. and Delgado, A. 2014. Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion. Tourism & Management Studies International Conference. University of Algarve, Portugal 26 - 29 Nov 2014

Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral. Tourism & Management Studies International Conference 2014. University of Algare, Portugal 26 - 29 Nov 2014

The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education
Ruiz-Alba, J., Vallespín, M. and Almenta, E. 2014. The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education. EMAC 2014. University of Valencia, (Spain) 03 - 06 Jun 2014

Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers)
Ruiz-Alba, J., Almenta, E. and Vallespín, M. 2014. Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers). Journal of Technology and Science Education. 4 (3), pp. 125-154. https://doi.org/10.3926/jotse.125

El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia
Ruiz-Alba, J., Vallespín, M. and González-Porras, J 2014. El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia. Revista de Empresa Familiar (Now: European Journal of Family Business). 4 (1), pp. 45-58. https://doi.org/10.24310/ejfbejfb.v4i1.5038

Empirical analysis of the constituent factors of internal market orientation at Spanish hotels
Ruiz-Alba, J. and Vallespín, M. 2014. Empirical analysis of the constituent factors of internal market orientation at Spanish hotels. Tourism & Management Studies. 10 (Special Issue), pp. 151-157.

Farmanova Pharmaceutical distribution (Video case study)
Ruiz-Alba, J. and López Toro, A. 2014. Farmanova Pharmaceutical distribution (Video case study). Riuma Repositorium University of Málaga

Internal Marketing Orientation: an empirical research in hotel sector
Ruiz-Alba, J., Bermúdez-González, G., Rodríguez-Molina, M.A. and Blanca, M.J. 2014. Internal Marketing Orientation: an empirical research in hotel sector. International Journal of Hospitality Management. 38, pp. 11-19. https://doi.org/10.1016/j.ijhm.2013.12.002

The relationship between national culture and organisational effectiveness: the case of Iranian private sector organisations
Nazarian, A. and Atkinson, P. 2013. The relationship between national culture and organisational effectiveness: the case of Iranian private sector organisations. International Journal of Management and Marketing Academy. 1 (2), pp. 73-81.

The relationship between NC and OC: the case of Iranian private sector organisation
Nazarian, A. 2013. The relationship between NC and OC: the case of Iranian private sector organisation. 2nd International Conference on Economics Business and Marketing Management . Rome, Italy 24 - 25 Feb 2013 CEBMM.

The Relationship between National Culture and Organisational Culture: The Case of Iranian Private Sector Organisations
Nazarian, A., Irani, Z. and Ali, M. 2013. The Relationship between National Culture and Organisational Culture: The Case of Iranian Private Sector Organisations. Journal of Economics, Business and Management. 1 (1), pp. 11-15. https://doi.org/10.7763/JOEBM.2013.V1.3

Internal marketing and organizational commitment
Ruiz-Alba, J. 2013. Internal marketing and organizational commitment. AEDEM Conference. Islantilla, Huelva, Spain 05 - 07 Jun 2013

Exploratory study of the factors with impact on internal marketing strategies in hotel sector
Ruiz-Alba, J. and Bermúdez, G. 2013. Exploratory study of the factors with impact on internal marketing strategies in hotel sector. XXIII Jornadas Hispanolusas de Gestion Cientifica. Málaga, Spain 07 - 09 Feb 2013

Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm
Ruiz-Alba, J. 2013. Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm. V Academic Conference of Work and Family. IESE Business School. Barcelona, Spain 01 - 03 Jul 2013

Internal market orientation and internal reputation as prerequisites for external reputation
Ruiz-Alba, J. 2013. Internal market orientation and internal reputation as prerequisites for external reputation. EBEN Research Conference. Measuring and valuing corporate reputation: being good and looking good. University of Navarra, Pamplona, Spain 06 - 08 Jun 2013

Robert Adams: a case study
Ruiz-Alba, J. 2013. Robert Adams: a case study. Managing in a Global Economy XV International Conference. Eastern Academy of Management.. Seville, Spain 23 - 27 Jun 2013

Case study IESE Business School. "Olivia Baker"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2013. Case study IESE Business School. "Olivia Baker". IESE Publishing.

El compromiso organizacional: un valor personal y empresarial en el marketing interno
Ruiz-Alba, J. 2013. El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda época. 1 (2013), pp. 67-86.

Gamificacion con estrategia de marketing interno
Ruiz-Alba, J., Navarro, F. and Jiménez, S. 2013. Gamificacion con estrategia de marketing interno. Intangible Capital. 9 (4), pp. 1113-1144. https://doi.org/10.3926/ic.455

Telecommuting in Schneider Electric Spain
Las Heras, M. and Ruiz-Alba, J. 2012. Telecommuting in Schneider Electric Spain. 25 EBEN Annual Conference. Work, Virtues and Flourishing. Better people, better organisations, better societies. IESE Business School, Barcelona, Spain 19 - 22 Sep 2012

Case study IESE Business School. "Michel Saint-Laurent"
Ruiz-Alba, J. and Chinchilla, N. 2011. Case study IESE Business School. "Michel Saint-Laurent". IESE Publishing.

Case study IESE Business School. "Ignacio Valente"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2009. Case study IESE Business School. "Ignacio Valente".

Analysis of the environment in Marketing
Ruiz-Alba, J. 2008. Analysis of the environment in Marketing. in: Garcia. D. (ed.) Manual of Marketing Madrid, Spain ESIC. pp. 63-105

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