Title | Influential factors of loyalty and disloyalty of travellers towards traditional-resorts |
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Type | Journal article |
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Authors | Shabankareh, M., Nazarian, A., Seyyedamiri, N., Jandaghi, G. and Ranjbaran, A. |
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Abstract | With emergence of digital travel platforms, traveler online reviews have become a source of rich information which has a significant role in their perception of the services that influences consumer’s demand for resorts. This study aims to identify and rank influential factors of loyalty and disloyalty of travelers through customer online reviews in traditional resorts using Latent Sentiment Analysis (LSA). Our results indicate factors that creating loyalty and disloyalty toward traditional resorts are different and some of these factors are more significant and different from previous studies in the context of other types of hotels. This study signifies the importance of travellers’ online reviews to the resorts managers and contributes to them to improve loyalty factors and alleviate disloyalty factors. |
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Keywords | Geography, Planning and Development, Earth-Surface Processes, Customer loyalty, Customer disloyalty, Traditional resorts, Online reviews, Text mining |
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Journal | Anatolia |
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Journal citation | 33 (3), pp. 362-373 |
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ISSN | 1303-2917 |
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| 2156-6909 |
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Year | 2021 |
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Publisher | Taylor & Francis |
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Accepted author manuscript | File Access Level Open (open metadata and files) |
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Digital Object Identifier (DOI) | https://doi.org/10.1080/13032917.2021.1934882 |
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Web address (URL) | https://doi.org/10.1080/13032917.2021.1934882 |
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Publication dates |
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Published | 04 Jun 2021 |
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Page range | 1-12 |
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