Branding Through Visitors: How Cultural Differences Affect Brand Co-Creation in Independent Hotels in Iran
Ranjbaran, A., Shabankareh, M., Nazarian, A. and Seyyed Amiri, N. 2022. Branding Through Visitors: How Cultural Differences Affect Brand Co-Creation in Independent Hotels in Iran. International Journal of Culture, Tourism and Hospitality Research. 17 (2), pp. 161-179. https://doi.org/10.1108/CBTH-05-2021-0136