Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral

Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral. Tourism & Management Studies International Conference 2014. University of Algare, Portugal 26 - 29 Nov 2014

TitleAnalisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral
AuthorsRuiz-Alba, J., Vallespín, M. and González-Porras, J.
TypeConference paper
Abstract

In this study we have analysed some of the factors that compose the Internal Marketing orientation (IMO) in family businesses in Andalusia (Spain): Management Concern (MC), Training and Work-Family-Balance. Corporate Volunteering (VC) has been incorporated for the first time in the IMO. The statistical analysis shows that CV can be inserted within the dimension of Response to the Intelligence of the internal market and its incorporation proposed for future IMO models as a part of Corporate Social Responsibility (CSR). We have also studied the impact of some factors on job satisfaction. The two most influential factors on job satisfaction are the presence of CV and Work-Family-Balance.

KeywordsInternal Market Orientation; Corporate Volunteering; Job Satisfaction; RSC
Year2014
ConferenceTourism & Management Studies International Conference 2014
Web address (URL)http://www.esght.ualg.pt/tms2014/index.php/TMS2014/TMS2014

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Ruiz-Alba, J., Bermúdez-González, G., Rodríguez-Molina, M.A. and Blanca, M.J. 2014. Internal Marketing Orientation: an empirical research in hotel sector. International Journal of Hospitality Management. 38, pp. 11-19. https://doi.org/10.1016/j.ijhm.2013.12.002

Internal marketing and organizational commitment
Ruiz-Alba, J. 2013. Internal marketing and organizational commitment. AEDEM Conference. Islantilla, Huelva, Spain 05 - 07 Jun 2013

Exploratory study of the factors with impact on internal marketing strategies in hotel sector
Ruiz-Alba, J. and Bermúdez, G. 2013. Exploratory study of the factors with impact on internal marketing strategies in hotel sector. XXIII Jornadas Hispanolusas de Gestion Cientifica. Málaga, Spain 07 - 09 Feb 2013

Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm
Ruiz-Alba, J. 2013. Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm. V Academic Conference of Work and Family. IESE Business School. Barcelona, Spain 01 - 03 Jul 2013

Internal market orientation and internal reputation as prerequisites for external reputation
Ruiz-Alba, J. 2013. Internal market orientation and internal reputation as prerequisites for external reputation. EBEN Research Conference. Measuring and valuing corporate reputation: being good and looking good. University of Navarra, Pamplona, Spain 06 - 08 Jun 2013

Robert Adams: a case study
Ruiz-Alba, J. 2013. Robert Adams: a case study. Managing in a Global Economy XV International Conference. Eastern Academy of Management.. Seville, Spain 23 - 27 Jun 2013

Case study IESE Business School. "Olivia Baker"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2013. Case study IESE Business School. "Olivia Baker". IESE Publishing.

El compromiso organizacional: un valor personal y empresarial en el marketing interno
Ruiz-Alba, J. 2013. El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda época. 1 (2013), pp. 67-86.

Gamificacion con estrategia de marketing interno
Ruiz-Alba, J., Navarro, F. and Jiménez, S. 2013. Gamificacion con estrategia de marketing interno. Intangible Capital. 9 (4), pp. 1113-1144. https://doi.org/10.3926/ic.455

Telecommuting in Schneider Electric Spain
Las Heras, M. and Ruiz-Alba, J. 2012. Telecommuting in Schneider Electric Spain. 25 EBEN Annual Conference. Work, Virtues and Flourishing. Better people, better organisations, better societies. IESE Business School, Barcelona, Spain 19 - 22 Sep 2012

Case study IESE Business School. "Michel Saint-Laurent"
Ruiz-Alba, J. and Chinchilla, N. 2011. Case study IESE Business School. "Michel Saint-Laurent". IESE Publishing.

Case study IESE Business School. "Ignacio Valente"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2009. Case study IESE Business School. "Ignacio Valente".

Analysis of the environment in Marketing
Ruiz-Alba, J. 2008. Analysis of the environment in Marketing. in: Garcia. D. (ed.) Manual of Marketing Madrid, Spain ESIC. pp. 63-105

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