Customer Experience Management in B2B Tourism: Service Business Ecosystems

More than Performance: Configurational Paths from Footballer Brand Image to Fans’ Emotional Attachment and Brand-Related Intentions
López-Tenorio, P, Ruiz-Alba, J. and Matías; J 2025. More than Performance: Configurational Paths from Footballer Brand Image to Fans’ Emotional Attachment and Brand-Related Intentions. International Journal of Sports Marketing and Sponsorship. Advanced online publication. https://doi.org/10.1108/ijsms-06-2025-0280

How does innovation emerge in open platform ecosystems?
Quero, M., Díaz, M. and Ruiz-Alba, J. 2025. How does innovation emerge in open platform ecosystems? Electronic Markets. 35 (8). https://doi.org/10.1007/s12525-024-00749-5

Customer view on servitization: the influence of strategic goals and service mix offering on firm performance
Ruiz-Alba, Jose L., Soares, Anabela, Rodríguez-Molina, Miguel A. and Gounaris, Spiros 2025. Customer view on servitization: the influence of strategic goals and service mix offering on firm performance. Production Planning & Control. 36 (14), pp. 1879-1900. https://doi.org/10.1080/09537287.2024.2427642

Internationalization of innovation practices: Actors and linkages in crowdfunding ecosystems
Quero, Maria J., Ruiz-Alba, J., Mele, C., Tronvoll, B. and Ventura, R. 2025. Internationalization of innovation practices: Actors and linkages in crowdfunding ecosystems. European Journal of International Management. 26 (3/4), pp. 432-451. https://doi.org/10.1504/EJIM.2023.10063669

The nexus of internal market orientation and international HR management
Kazakov, S. and Ruiz-Alba, J. 2025. The nexus of internal market orientation and international HR management. European Journal of International Management. 25 (2), pp. 285-308. https://doi.org/10.1504/EJIM.2021.10037605

Video Interfunctional coordination (Students as cocreators)
Ruiz-Alba, J. 2024. Video Interfunctional coordination (Students as cocreators).

Trust in Leader and Positive Employee Outcomes: To Transform or to Serve in Cross-Cultural Leadership?
Nazarian, A., Rodriguez-Molina, MA, Velayati, R, Ruiz-Alba, J. and Atkinson, P. 2024. Trust in Leader and Positive Employee Outcomes: To Transform or to Serve in Cross-Cultural Leadership? International Journal of Cross Cultural Management. 25 (1), pp. 159-182. https://doi.org/10.1177/14705958241296322

Sectorial Evaluation and Characterization of Internal Marketing Orientation through Multicriteria Analysis
Muñoz Martos, M., Kazakov, S. and Ruiz-Alba, J. 2024. Sectorial Evaluation and Characterization of Internal Marketing Orientation through Multicriteria Analysis. Operational Research. 24 24. https://doi.org/10.1007/s12351-024-00835-8

The moderating effect of supply chain collaboration on servitization
Ruiz-Alba, Jose L., Soares, A. and Rodríguez-Molina, M. 2024. The moderating effect of supply chain collaboration on servitization. Journal of Business and Industrial Marketing. 39 (4), pp. 822-831. https://doi.org/10.1108/jbim-07-2022-0335

Video case study: AMC Natural Drinks, International Business Challenge
Ruiz-Alba, J. 2023. Video case study: AMC Natural Drinks, International Business Challenge.

Drivers of Business-to-Business (B2B) Sales Success and the role of Digitalization after COVID-19 Disruptions
Guesalaga, R, Ruiz-Alba, J. and López-Tenorio, P 2023. Drivers of Business-to-Business (B2B) Sales Success and the role of Digitalization after COVID-19 Disruptions . Journal of Business and Industrial Marketing. 2023 (39, 4), pp. 708-720. https://doi.org/10.1108/JBIM-12-2022-0576

Grassroots football club stakeholders’ sponsorship: the role of happiness and shared values
Hindmarsh, M., Ikramullah, A., Ruiz-Alba, J. and Lopez-Tenorio, Pablo J. 2023. Grassroots football club stakeholders’ sponsorship: the role of happiness and shared values. Management Decision. 62 (2), pp. 513-531. https://doi.org/10.1108/md-02-2023-0281

The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective
Abou-Foul, M., Ruiz-Alba, J. and López-Tenorio, P. 2023. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. Journal of Business Research. 157 113609. https://doi.org/10.1016/j.jbusres.2022.113609

Institutions and business customer experience: the role of interfunctional coordination and service co-design
Ruiz-Alba, J., Quero, Maria J and Lopez-Tenorio, Pablo J 2023. Institutions and business customer experience: the role of interfunctional coordination and service co-design. European Research on Management and Business Economics. 29 (1) 100213. https://doi.org/10.1016/j.iedeen.2022.100213

Guest editorial: Challenges and opportunities for increasingly turbulent times
Ruiz-Alba, J., Rodriguez-Molina, M. and Soares, A. 2023. Guest editorial: Challenges and opportunities for increasingly turbulent times. Journal of Business and Industrial Marketing. 38 (2), pp. 269-271. https://doi.org/10.1108/JBIM-02-2023-603

International Management of Customer Orientation
González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2023. International Management of Customer Orientation. European Journal of International Management. 20 (1), pp. 143-166. https://doi.org/10.1504/EJIM.2020.10022183

Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Ruiz-Alba, J.L., Abou-Foul, M., Nazarian, A. and Foroudi, P. 2022. Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Information Technology & People. 35 (7), pp. 2470-2499. https://doi.org/10.1108/itp-07-2021-0572

Fashion Events and e-WOM
Ruiz-Alba, J., Mediano, Javier Morales, Ayestarán, Raquel and López-Tenorio, Pablo J. 2022. Fashion Events and e-WOM. Event Management. 26 (2), pp. 405-417. https://doi.org/10.3727/152599521x16192004803511

Video Case Study "Banger Games". (Students as co-creators)
Ruiz-Alba, J. 2021. Video Case Study "Banger Games". (Students as co-creators).

Unprecedented challenges for boards: 9 pillars for the next decade
Ruiz-Alba, J. 2021. Unprecedented challenges for boards: 9 pillars for the next decade. Director Today. March 2021 (Special Issue), pp. 29-33.

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises
Kazakov, S., Ruiz-Alba, J. and Muñoz, M. 2021. The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises. European Journal of Management and Business Economics. 30 (2), pp. 129-151. https://doi.org/10.1108/EJMBE-04-2020-0068

Entrepreneurial Intentions: a bibliometric analysis
Ruiz-Alba, J., Guzmán-Parra, V, Vila Oblitas, J and Morales Mediano, J 2021. Entrepreneurial Intentions: a bibliometric analysis. Journal of Small Business and Enterprise Development. 28 (1), pp. 121-133. https://doi.org/10.1108/JSBED-07-2019-0221

Customer Orientation and e-WOM in the hotel sector
González-Porras, J.L, Ruiz-Alba, J. and Morales Mediano, J. 2021. Customer Orientation and e-WOM in the hotel sector. International Journal of Internet Marketing and Advertising. 15 (3), pp. 302-326. https://doi.org/10.1504/IJIMA.2021.115428

The impact of digitalization and servitization on the financial performance: An empirical analysis
Abou-Foul, M., Ruiz-Alba, J. and Soares, A. 2021. The impact of digitalization and servitization on the financial performance: An empirical analysis. Production Planning & Control. 32 (12), pp. 975-989. https://doi.org/10.1080/09537287.2020.1780508

UK tourism arrivals and departures: seasonality, persistence and time trends
Gil-Alana, Luis A., Ruiz-Alba, J. and Ayestarán, R. 2020. UK tourism arrivals and departures: seasonality, persistence and time trends. Applied Economics. 52 (46), pp. 5077-5087. https://doi.org/10.1080/00036846.2020.1752904

Sustainable business models: integrating employees, customers and technology
Ruiz-Alba, J. and Martín-Peña, M. 2020. Sustainable business models: integrating employees, customers and technology. Journal of Business and Industrial Marketing. 35 (3), pp. 385-389. https://doi.org/10.1108/JBIM-03-2020-419

Gamification and online consumer decisions: Is the game over?
Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. https://doi.org/10.1016/j.dss.2019.113167

Strategic Alliances and Firm Performance in Startups with a Social Mission
Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. https://doi.org/10.1016/j.jbusres.2019.08.047

Customer Orientation in Family Businesses
Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. https://doi.org/10.24310/ejfbejfb.v9i1.6639

Interfunctional coordination: the role of digitalization
Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. 35 (3), pp. 404-419. https://doi.org/10.1108/JBIM-03-2019-0129

Customer Orientation in Highly Relational Services
Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. 38 (2), pp. 209-223. https://doi.org/10.1108/MIP-02-2019-0127

The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing
Morales, J. and Ruiz-Alba, J. 2019. The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. XXXIII AEDEM Annual Meeting. Seville 05 - 07 Jun 2019 AEDEM.

Gamification in marketing: reality or fiction?
Tobón, S, Ruiz-Alba, J. and García-Madariaga, J 2019. Gamification in marketing: reality or fiction? EMAC Conference. Harmburg (Germany) 28 - 31 May 2019

Museum visitors’ heterogeneity and experience processing
Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museum visitors’ heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. https://doi.org/10.1016/j.ijhm.2018.12.004

Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry
Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. https://doi.org/10.1016/j.jenvman.2018.12.003

Gamification and Entrepreneurial Intentions
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Banoun, A. 2019. Gamification and Entrepreneurial Intentions. Journal of Small Business and Enterprise Development. 26 (5), pp. 661-683. https://doi.org/10.1108/JSBED-09-2018-0266

New Perspective on Customer Orientation of Service Employees: A Conceptual Framework
Morales, J. and Ruiz-Alba, J. 2019. New Perspective on Customer Orientation of Service Employees: A Conceptual Framework. Service Industries Journal. 39 (13-14), pp. 966-982. https://doi.org/10.1080/02642069.2018.1455830

Servitization strategies from customers’ perspective: the moderating role of co-creation
Ruiz-Alba, J., Soares A, Rodríguez-Molina, M and Frias, D 2019. Servitization strategies from customers’ perspective: the moderating role of co-creation. Journal of Business and Industrial Marketing. 34 (3), pp. 628-642. https://doi.org/10.1108/JBIM-02-2017-0028

Financial crisis in UK from a business ethics persspective. Video case study
Ruiz-Alba, J. 2018. Financial crisis in UK from a business ethics persspective. Video case study. Málaga https://doi.org/https://riuma.uma.es/xmlui/handle/10630/16428

Customer orientation of service employees in family businesses in the hotel sector
González-Porras, J.L., Ruiz-Alba, J. and Guzmán-Parra, V. 2018. Customer orientation of service employees in family businesses in the hotel sector. Revista de Estudios Empresariales. Segunda época. 2, pp. 73-85. https://doi.org/10.17561/ree.v2018n2.4

The influence of digital capabilities on customer orientation of service employees (COSE) and its consequences on customer satisfaction and e-WOM within Family Businesses
González Porras J.L., Ruiz-Alba, J., Guzmán, V. and Rodrñiguez-Molina, M.A. 2018. The influence of digital capabilities on customer orientation of service employees (COSE) and its consequences on customer satisfaction and e-WOM within Family Businesses. 11th MBAcademy International Conference on Management Businesses Organisation and Innovation (IMBAC2018) “Digitalization: The Internationalization of Innovation, Entrepreneurship, and Sustainability”. Barcelona 16 - 17 Aug 2018

Antecedents and consequences of customer satisfaction in using sharing economy platforms: Evidence from UBER platform
Ruiz-Alba, J., Abou-Fouil, M., Nazarian, A. and Foroudi, P. 2018. Antecedents and consequences of customer satisfaction in using sharing economy platforms: Evidence from UBER platform. 3rd International Conference on Marketing, Strategy and Policy. Newcastle University 10 - 11 Apr 2018

Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia
Kazakov, S. and Ruiz-Alba, J. 2018. Internal Market Orientation: an empirical study in the context of small and medium business organisations in Russia. EMAC2018 47th Annual Conference. Glasgow 29 May - 01 Jun 2018

St. Albans Family Enterprises
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. St. Albans Family Enterprises. Journal of Business Ethics Education. 14, pp. 307-314. https://doi.org/10.5840/jbee20171416

Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'
Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. Experiential learning in virtues ethics through a case study: The 'St. Albans Family Enterprises'. Journal of Business Ethics Education. 14, pp. 229-240. https://doi.org/10.5840/jbee20171411

Trend Scenarios: Innovative Methodology and Tools
Ruiz-Alba, J. and Sánchez, M. 2017. Trend Scenarios: Innovative Methodology and Tools. in: Gestión estratégica, innovación y prospectiva en comunicación (Strategic management, innovation and foresight in communication) Barcelona, Spain Universitat Oberta de Catalunya (UOC).

Volkswagen's scandal (Video case study)
Ruiz-Alba, J. and López-Toro, A 2017. Volkswagen's scandal (Video case study). Repository of University of Málaga (RIUMA)

The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis
Ruiz-Alba, J., Soares, A., Izadi, J. and Abou-Foul 2017. The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis. 6th International Conference on Business Servitization 2017 (ICBS2017). Universitat Politècnica de Catalunya (UPC-BarcelonaTech), Barcelona, Spain 16 - 17 Nov 2017 OmniaScience.

Servitization of manufacturing: exploring financial performance
Ruiz-Alba, J., Soares, A., Izadi J. and Abou-Foul, M. 2017. Servitization of manufacturing: exploring financial performance . 22nd CBIM Academic Workshop. Stockholm Business School 19 - 21 Jun 2017

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya-Sanchez, R. and Ruiz-Alba, J. 2017. Predictors of review sites usage in hotels. Tourism & Management Studies. 13 (2), pp. 52-59. https://doi.org/10.18089/tms.2017.13205

Towards a conceptual framework of the impact of servitization on firm performance.
Abou-Foul, M. and Ruiz-Alba, J. 2017. Towards a conceptual framework of the impact of servitization on firm performance. Spring Servitization Conference 2017. Lucerne University of Applied Sciences and Arts 15 - 17 May 2017

Servitization and firm performance
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Gounaris, S. 2017. Servitization and firm performance. EMAC 2017. University of Groningen 23 - 26 May 2017

Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries
Kazakov, S, Ruiz-Alba, J. and Gounaris, S. 2017. Customer transgressions and perceived employee misbehavior in a context of UK and Russian service industries. EMAC2017. University of Groningen 23 - 26 May 2017

Servitization strategies and Co-creation
Ruiz-Alba, J., Soares, A., Rodriguez-Molina, M. and Frias, D. 2016. Servitization strategies and Co-creation. Spring Servitization Conference 2016. Manchester, UK 17 2016 - 16 May 2916

Supply chain quality management dimensions and their impact on quality performance
Soares, A., Ruiz-Alba, J. and Rodríguez-Molina, M. 2016. Supply chain quality management dimensions and their impact on quality performance. EurOMA 2016 . Trondheim, Norway 17 - 22 Jun 2016

Developing entrepreneurial intentions through gamification using online Business challenges
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2016. Developing entrepreneurial intentions through gamification using online Business challenges. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016 https://doi.org/10.21125/edulearn.2016.0591

Assessing the impact of gamification on students’ engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Assessing the impact of gamification on students’ engagement and motivation. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016

Gamification in Higher Education: an experiment to assess student’s engagement and motivation
Ruiz-Alba, J., Soares, A. and Nato, J. 2016. Gamification in Higher Education: an experiment to assess student’s engagement and motivation. Teaching and Learning Conference, 2016. Students as partners in learning. . University of West London 28 - 28 Jun 2016

Decision-making and customer orientation in the private banking service
Morales, J. and Ruiz-Alba, J. 2016. Decision-making and customer orientation in the private banking service. First International On/Off Conference in Marketing Decision Making. Barcelona, Spain 29 - 30 Sep 2016

Work-family balance and internal market orientation
Devis, A. and Ruiz-Alba, J. 2016. Work-family balance and internal market orientation. First International On/Off Conference in Marketing Decision Making.. Barcelona, Spain 29 - 30 Sep 2016

The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M.. and Castañeda, A 2016. The effect of Supply Chain collaboration on the servitization strategies in the pharmaceutical industry. EUROMA2016. Interaction. Trondheim, Norway 17 - 22 Jun 2016

The logistic of distribution
Ruiz-Alba, J. 2016. The logistic of distribution. in: Molinillo, S. (ed.) Manual: Commercial Distribution Applied Madrid, Spain ESIC. pp. 463-521

Sales promotion and personal selling
Ruiz-Alba, J. 2016. Sales promotion and personal selling. in: Jambrino. C. (ed.) Manual: Commercial Communication in global markets (E-book) Pearson.

Internal Market Orientation and strategy implementation
Ruiz-Alba, J. and Soares, A. 2016. Internal Market Orientation and strategy implementation. in: Casademunt, A.M.L. (ed.) Strategic Labor Relations Management in Modern Organizations Hershey, Pennsylvania, USA IGI Global. pp. 183-194

Servitization and co-creation: customers’ perspective
Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Frías, D. 2016. Servitization and co-creation: customers’ perspective. Center for Business & Industrial Marketing. CBIM 2016. Academic Workshop. Extending Value Through Product, Service and Platform Innovations. Bilbao, Spain 29 Jun - 01 Jul 2016

Predictors of review sites usage in hotels
Pérez-Aranda, J., Anaya, R. and Ruiz-Alba, J. 2016. Predictors of review sites usage in hotels. Tourism & Management Studies International Conference. Algarve, Portugal 16 - 19 Nov 2016

Twitter Account with students: Strategic Marketing
Ruiz-Alba, J. 2016. Twitter Account with students: Strategic Marketing.

Academic Blog: Strategic Marketing
Ruiz-Alba, J. 2016. Academic Blog: Strategic Marketing.

Internal Market Orientation: a solution to strategy implementation in organisations
Ruiz-Alba, J. 2016. Internal Market Orientation: a solution to strategy implementation in organisations. New Vistas. 2 (1), pp. 34-38.

Servitization and co-opetition in the pharmaceutical distribution: Back to Basics?
Ruiz-Alba, J., Soares, A. and Morales, J. 2016. Servitization and co-opetition in the pharmaceutical distribution: Back to Basics? Universia Business Review. 49, pp. 96-115.

Internal market orientation and work-family balance
Ruiz-Alba, J., Soares, A., Vallespín, M. and González, J 2016. Internal market orientation and work-family balance. European Journal of Family Business. 6 (1), pp. 46-53. https://doi.org/10.1016/j.ejfb.2016.06.002

Servitization and Co-opetition in pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization and Co-opetition in pharmaceutical industry. Spring Servitization Conference 2015. Aston Business School, Birmingham, UK 18 - 19 May 2015 Aston Business School.

Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'
Ruiz-Alba, J. and Ferrero, I. 2015. Business leadership and virtue ethics. A case study 'St.Albans Family Business Enterprises'. EBEN Annual Conference 2015. Istanbul (Turkey) 26 - 28 Jun 2015

Enhancing student’s engagement through Case method with Guest Speakers (CMGS)
Ruiz-Alba, J., Soares, A., Almenta, E. and Vallespín, M. 2015. Enhancing student’s engagement through Case method with Guest Speakers (CMGS). Teaching and Learning Conference, 2015. University of West London (UK) 29 - 29 Jun 2015

Servitization in the pharmaceutical industry
Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization in the pharmaceutical industry. 3rd International Symposium SRUK/CERU. London (UK) 04 Jul 2015

Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach
Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2015. Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach. International Gamification for Business Conference (IGBC15). Aston Business School, Birmingham, UK 21 - 22 Sep 2015

Strategic factors of servitization in the pharmaceutical industry and the impact on performance
Ruiz-Alba, J., Soares, A. and Rodriguez-Molina, M. 2015. Strategic factors of servitization in the pharmaceutical industry and the impact on performance. International Conference on Business Servitization 2015 (ICBS2015). Universidad Rey Juan Carlos I, Madrid, Spain 19 - 20 Nov 2015

Citizenship services and support in Malaga City Council (Video case study)
López-Toro, A., Sarria, E., Cruz, M. and Ruiz-Alba, J. 2015. Citizenship services and support in Malaga City Council (Video case study). Málaga, Spain

Keeping promises: Interview with Professor Christian Grönroos
Ruiz-Alba, J. and Hafeez, K. 2015. Keeping promises: Interview with Professor Christian Grönroos. New Vistas. 1 (1), pp. 38-43.

Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno
Ruiz-Alba, J. 2015. Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno. Proelium. 7 (8), pp. 163-178.

Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction
Ruiz-Alba, J., Valespin, M. and González-Porras, J. 2015. Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies. 11 (1), pp. 173-181.

The moderating role of gender on entrepreneurial intentions: a TPB perspective
Ruiz-Alba, J., Vallespín, M., Martín-Sánchez, V. and Rodriguez-Molina, M. 2015. The moderating role of gender on entrepreneurial intentions: a TPB perspective. Intangible Capital. 11 (1), pp. 92-117. https://doi.org/10.3926/ic.557

Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruiz-Alba, J., Vallespin, M. and Pérez-Aranda, J. 2015. Gestion del conocimiento y orientacion al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero. European Research on Management and Business Economics. 21 (2), pp. 84-92. https://doi.org/10.1016/j.iedee.2014.03.001

The moderating role of gender on entrepreneurial intentions
Ruiz-Alba, J., Vallespín, M., Martín, V. and Rodríguez-Molina, M. 2014. The moderating role of gender on entrepreneurial intentions. IV Congreso INBAM. Universidad Autónoma de Barcelona, Barcelona, Spain 24 - 27 Jun 2014

Metodologia de aprendizaje a traves del metodo del caso
Ruiz-Alba, J. and Almenta, E. 2014. Metodologia de aprendizaje a traves del metodo del caso. IV Jornadas de Innovacion Docente de la Facultad de Ciencias de la Educacion. University of Seville, Spain 19 - 20 May 2014

Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor
Vallespín, M., González, A., Ruiz-Alba, J. and Molinillo, S. 2014. Analisis de la actitud y la confianza de los turistas hacia las redes sociales: el caso Tripadvisor. Turitec 2014: Congreso Turismo y Tecnologías de la Información y las Comunicaciones. Málaga, Spain 23 - 24 Oct 2014

Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA
Ruiz-Alba, J. and Almenta, E. 2014. Como formar profesores universitarios para utilizar el metodo del caso como tecnica docente participativa. Experiencias del plan oficial de formacion del PDI de la UMA. Primer Seminario Iberoamericano de Innovacion Docente.. Seville, Spain 20 - 21 Nov 2014

Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo
Vallespín, M., Ruiz-Alba, J., Molinillo, A. and Delgado, A. 2014. Proceso de eleccion de los intermediarios hoteleros: un analisis comparativo. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Analisis de la dimension social de la RSC y su impacto sobre los empleados
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis de la dimension social de la RSC y su impacto sobre los empleados. AEDEM 2014. Trujillo, Cácers, Spain 04 - 06 Jun 2014

Predicting entrepreneurial behaviour: a TPB multi-group analysis
Ruiz-Alba, J., Vallespin, M., Martin. V. and Rodríguez-Molina, M. 2014. Predicting entrepreneurial behaviour: a TPB multi-group analysis. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014

Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion
Vallespín, M., Ruiz-Alba, J., Molinillo,S. and Delgado, A. 2014. Utilizacion de redes sociales para la planificacion de viajes: estrategias de segmentacion. Tourism & Management Studies International Conference. University of Algarve, Portugal 26 - 29 Nov 2014

Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral
Ruiz-Alba, J., Vallespín, M. and González-Porras, J. 2014. Analisis del voluntariado corporativo: incorporacion al modelo de orientacion al marketing interno y su efecto sobre la satisfaccion laboral. Tourism & Management Studies International Conference 2014. University of Algare, Portugal 26 - 29 Nov 2014

The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education
Ruiz-Alba, J., Vallespín, M. and Almenta, E. 2014. The CMGS (Case Method with Guest Speakers) Project: developing experienced learning in Sales Management Education. EMAC 2014. University of Valencia, (Spain) 03 - 06 Jun 2014

Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers)
Ruiz-Alba, J., Almenta, E. and Vallespín, M. 2014. Sales education beyond the classroom: building participative learning experiences in Sales Management through the CMGS (Case Method with Guest Speakers). Journal of Technology and Science Education. 4 (3), pp. 125-154. https://doi.org/10.3926/jotse.125

El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia
Ruiz-Alba, J., Vallespín, M. and González-Porras, J 2014. El voluntariado corporativo y sus efectos sobre la satisfaccion laboral y el compromiso en empresas familiares de Andalucia. Revista de Empresa Familiar (Now: European Journal of Family Business). 4 (1), pp. 45-58. https://doi.org/10.24310/ejfbejfb.v4i1.5038

Empirical analysis of the constituent factors of internal market orientation at Spanish hotels
Ruiz-Alba, J. and Vallespín, M. 2014. Empirical analysis of the constituent factors of internal market orientation at Spanish hotels. Tourism & Management Studies. 10 (Special Issue), pp. 151-157.

Farmanova Pharmaceutical distribution (Video case study)
Ruiz-Alba, J. and López Toro, A. 2014. Farmanova Pharmaceutical distribution (Video case study). Riuma Repositorium University of Málaga

Internal Marketing Orientation: an empirical research in hotel sector
Ruiz-Alba, J., Bermúdez-González, G., Rodríguez-Molina, M.A. and Blanca, M.J. 2014. Internal Marketing Orientation: an empirical research in hotel sector. International Journal of Hospitality Management. 38, pp. 11-19. https://doi.org/10.1016/j.ijhm.2013.12.002

Internal marketing and organizational commitment
Ruiz-Alba, J. 2013. Internal marketing and organizational commitment. AEDEM Conference. Islantilla, Huelva, Spain 05 - 07 Jun 2013

Exploratory study of the factors with impact on internal marketing strategies in hotel sector
Ruiz-Alba, J. and Bermúdez, G. 2013. Exploratory study of the factors with impact on internal marketing strategies in hotel sector. XXIII Jornadas Hispanolusas de Gestion Cientifica. Málaga, Spain 07 - 09 Feb 2013

Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm
Ruiz-Alba, J. 2013. Proposal for inclusion of the Work Family Balance (WFB) Factor in the Internal Market Orientation Paradigm. V Academic Conference of Work and Family. IESE Business School. Barcelona, Spain 01 - 03 Jul 2013

Internal market orientation and internal reputation as prerequisites for external reputation
Ruiz-Alba, J. 2013. Internal market orientation and internal reputation as prerequisites for external reputation. EBEN Research Conference. Measuring and valuing corporate reputation: being good and looking good. University of Navarra, Pamplona, Spain 06 - 08 Jun 2013

Robert Adams: a case study
Ruiz-Alba, J. 2013. Robert Adams: a case study. Managing in a Global Economy XV International Conference. Eastern Academy of Management.. Seville, Spain 23 - 27 Jun 2013

Case study IESE Business School. "Olivia Baker"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2013. Case study IESE Business School. "Olivia Baker". IESE Publishing.

El compromiso organizacional: un valor personal y empresarial en el marketing interno
Ruiz-Alba, J. 2013. El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda época. 1 (2013), pp. 67-86.

Gamificacion con estrategia de marketing interno
Ruiz-Alba, J., Navarro, F. and Jiménez, S. 2013. Gamificacion con estrategia de marketing interno. Intangible Capital. 9 (4), pp. 1113-1144. https://doi.org/10.3926/ic.455

Telecommuting in Schneider Electric Spain
Las Heras, M. and Ruiz-Alba, J. 2012. Telecommuting in Schneider Electric Spain. 25 EBEN Annual Conference. Work, Virtues and Flourishing. Better people, better organisations, better societies. IESE Business School, Barcelona, Spain 19 - 22 Sep 2012

Case study IESE Business School. "Michel Saint-Laurent"
Ruiz-Alba, J. and Chinchilla, N. 2011. Case study IESE Business School. "Michel Saint-Laurent". IESE Publishing.

Case study IESE Business School. "Ignacio Valente"
Ruiz-Alba, J., Las Heras, M. and Chinchilla, N. 2009. Case study IESE Business School. "Ignacio Valente".

Analysis of the environment in Marketing
Ruiz-Alba, J. 2008. Analysis of the environment in Marketing. in: Garcia. D. (ed.) Manual of Marketing Madrid, Spain ESIC. pp. 63-105