A mediação de vídeos pelo YouTube: política conectiva na comunicação de um partido e de dois movimentos sociais

Medrado, A. 2020. A mediação de vídeos pelo YouTube: política conectiva na comunicação de um partido e de dois movimentos sociais. Revista Eptic. 22 (1), pp. 197-216.

TitleA mediação de vídeos pelo YouTube: política conectiva na comunicação de um partido e de dois movimentos sociais
TypeJournal article
AuthorsMedrado, A.
Abstract

In 2018, the PSOL Party launched Sonia Guajajara (from APIB) and Guilherme Boulos (from MTST) as candidates for President and Vice-President. This decision fit into a strategy of “connective politics” in which the party engaged in a dialogue with these the movements’ causes, turning them into
relatable personalised messages and incorporating them into the electoral campaign. In order to illustrate this, we chose one video from each of the social actors (PSOL, MTST, APIB) and used YouTube’s Data Tools to map out each video’s network of related videos. We hope to shed light on how You-
Tube mediates political audiovisual content through its recommendation system.

KeywordsYouTube
Social movements
Political parties
Connective politics
JournalRevista Eptic
Journal citation22 (1), pp. 197-216
ISSN1518-2487
Year2020
PublisherDireitos autorais 2017 revista Docomomo Brasil
Accepted author manuscript
License
CC BY 3.0
File Access Level
Open (open metadata and files)
Publisher's version
File Access Level
Open (open metadata and files)
Web address (URL)https://seer.ufs.br/index.php/eptic/article/view/11641
Publication dates
PublishedApr 2020

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