Medrado, A. and Do Vale, S. 2019. Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication. in: Veneti, A., Lilleker, D. and Jackson, Daniel (ed.) Visual Political Communication London Palgrave Macmillan. pp. 265-283
| Chapter title | Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication |
|---|---|
| Authors | Medrado, A. and Do Vale, S. |
| Editors | Veneti, A., Lilleker, D. and Jackson, Daniel |
| Abstract | Brazil held its Presidential Elections in 2018. In this context, the Socialism and Liberty Party (PSOL) chose two candidates who were members of social movements to run as candidates for President and Vice-President: Guilherme Boulos from the Homeless Workers’ Movement (MTST) and Sonia Guajajara from the Articulation of the Brazilian Indigenous Peoples’ Movement (APIB). We wish to argue that this represents a strategy of “connective politics” in which the party borrows some of the movements’ causes and turns them into relatable personalised messages. In order to illustrate this, we chose one video from each of the social actors (PSOL, MTST and APIB) and used YouTube’s Data Tools to map out each video’s network of related videos. By doing so, we hope to shed light on how political strategies and algorithms interact, delving into the ways in which YouTube mediates political audiovisual content through its recommendation system. |
| Keywords | YouTube; algorithms; social movements; political parties; connective politics |
| Book title | Visual Political Communication |
| Page range | 265-283 |
| Year | 2019 |
| Publisher | Palgrave Macmillan |
| Publication dates | |
| Published | 2019 |
| Place of publication | London |
| ISBN | 9783030187286 |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-3-030-18729-3 |
| File | File Access Level Controlled (open metadata, closed files) |
| Web address (URL) | https://www.palgrave.com/gp/book/9783030187286 |