Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication

Medrado, A. and Do Vale, S. 2019. Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication. in: Veneti, A., Lilleker, D. and Jackson, Daniel (ed.) Visual Political Communication London Palgrave Macmillan. pp. 265-283

Chapter titleConnective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication
AuthorsMedrado, A. and Do Vale, S.
EditorsVeneti, A., Lilleker, D. and Jackson, Daniel
Abstract

Brazil held its Presidential Elections in 2018. In this context, the Socialism and Liberty Party (PSOL) chose two candidates who were members of social movements to run as candidates for President and Vice-President: Guilherme Boulos from the Homeless Workers’ Movement (MTST) and Sonia Guajajara from the Articulation of the Brazilian Indigenous Peoples’ Movement (APIB). We wish to argue that this represents a strategy of “connective politics” in which the party borrows some of the movements’ causes and turns them into relatable personalised messages. In order to illustrate this, we chose one video from each of the social actors (PSOL, MTST and APIB) and used YouTube’s Data Tools to map out each video’s network of related videos. By doing so, we hope to shed light on how political strategies and algorithms interact, delving into the ways in which YouTube mediates political audiovisual content through its recommendation system.

KeywordsYouTube; algorithms; social movements; political parties; connective politics
Book titleVisual Political Communication
Page range265-283
Year2019
PublisherPalgrave Macmillan
Publication dates
Published2019
Place of publicationLondon
ISBN9783030187286
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-030-18729-3
File
File Access Level
Controlled (open metadata, closed files)
Web address (URL)https://www.palgrave.com/gp/book/9783030187286

Related outputs

The Stepping into Visibility Model: Reflecting on Media Visibility - a Global South Perspective
Rega, A. and Medrado, A. 2021. The Stepping into Visibility Model: Reflecting on Media Visibility - a Global South Perspective. Information, Communication & Society. Advanced online publication. https://doi.org/10.1080/1369118X.2021.1954228

Modelo de Escalas da Visibilidade: Mapeando Percursos de Visibilidade e suas Consequências para Midiativistas do Sul Global
Medrado, A. and Rega, I. 2021. Modelo de Escalas da Visibilidade: Mapeando Percursos de Visibilidade e suas Consequências para Midiativistas do Sul Global. Revista Comunicação Mídia e Consumo (CMC). 18 (52), pp. 220-251. https://doi.org/10.18568/CMC.V18I52.2490

Salada Sonora: O Que Dizem as Paisagens Sonoras e a Rádio de Poste Sobre Viver em Comunidade em um Bairro Popular de Salvador
Medrado, A. 2021. Salada Sonora: O Que Dizem as Paisagens Sonoras e a Rádio de Poste Sobre Viver em Comunidade em um Bairro Popular de Salvador. in: Capistrano. I. (ed.) Radios Comunitárias no Brasil: Resistências, Lutas e Desafios. Curitiba Appris Editora. pp. 140-162

Black Women in Parliament and on Social Media: Link visibility as an Intersectional and Solidarity-Building Tool
Medrado, A., Souza, R. and Paulla, M. 2021. Black Women in Parliament and on Social Media: Link visibility as an Intersectional and Solidarity-Building Tool. Global Perspectives. 2 (1) 24503. https://doi.org/10.1525/gp.2021.24503

Favela Digital Activism: The Use of Social Media to Fight Oppression and Injustice in Brazil
Medrado, A., Souza, R. and Cabral, T. 2020. Favela Digital Activism: The Use of Social Media to Fight Oppression and Injustice in Brazil. in: Martens, C., Venegas, C. and Sharupi Tapuy, E. (ed.) Digital Activism, Community Media and Sustainable Communication in Latin America London Palgrave Macmillan. pp. 177-202

Brazil: More than Just a Little Flu
Joathan, I., Medrado, A. and Medeiros, T. 2020. Brazil: More than Just a Little Flu. in: Lilleker, D., Coman, I., Gregor, M. and Novelli, E. (ed.) Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis London and New York Routledge. pp. 220-230

A mediação de vídeos pelo YouTube: política conectiva na comunicação de um partido e de dois movimentos sociais
Medrado, A. 2020. A mediação de vídeos pelo YouTube: política conectiva na comunicação de um partido e de dois movimentos sociais. Revista Eptic. 22 (1), pp. 197-216.

Comunidade na Cidade: Mídias Comunitárias como Infraestruturas Comunicacionais Urbanas
Medrado, A. 2019. Comunidade na Cidade: Mídias Comunitárias como Infraestruturas Comunicacionais Urbanas. Revista Eco-Pós. 22 (2), pp. 168-190. https://doi.org/10.29146/eco-pos.v22i2.24837

Community, Media, and the City
Medrado, A. 2019. Community, Media, and the City. in: Krajina. Z. and Stevenson, D. (ed.) The Routledge Companion to Urban Media and Communication London and New York Routledge.

Working With Marginalised Communities: Let’s talk about ethics
Medrado, A. and Rega, I. 2019. Working With Marginalised Communities: Let’s talk about ethics. AHRC.

Activism, Art-ivism and Digital Media to Reduce Marginalisation: Sharing Experiences and Lessons from Brazil, Kenya, Syria, and Costa Rica
Medrado, A. and Rega, I. 2019. Activism, Art-ivism and Digital Media to Reduce Marginalisation: Sharing Experiences and Lessons from Brazil, Kenya, Syria, and Costa Rica. AHRC.

Maternal Rights Digital Activism and Intersectional Feminism
Medrado, A. and Muller, A. 2018. Maternal Rights Digital Activism and Intersectional Feminism. Brazilian Journalism Research. 14 (1), pp. 174-201. https://doi.org/10.25200/BJR.v14n1.2018.1055

Sonic Oppression and Resistance: Voices of Rio’s Favelas in the Buildup to the Olympics.
Medrado, A. and Souza, R. 2017. Sonic Oppression and Resistance: Voices of Rio’s Favelas in the Buildup to the Olympics. Journal of Radio & Audio Media. 24 (2), pp. 289-301. https://doi.org/10.1080/19376529.2017.1336766

Permalink - https://westminsterresearch.westminster.ac.uk/item/v52vz/connective-politics-videos-and-algorithms-youtube-s-mediation-of-audiovisual-political-communication


Share this
Tweet
Email

Usage statistics

4 total views
0 total downloads
0 views this month
0 downloads this month
These values are for the period from September 2nd 2018, when this repository was created

Export as