This article seeks to obtain a deepened understanding of the phenomenon of maternal rights digital activism, drawing from an analysis of Cientista Que Virou Mãe (CQVM or Scientist who became a mother, in Portuguese), a blog which became an
independent media platform. By doing this, we hope to fill an important research gap as little is written on the relationships between motherhood, feminism and the media. Based on preliminary evidence, we also wish to suggest that the CQVM platform can be located within the context of digital activism, arguing that the latter has lots to benefit from incorporating the perspectives of intersectional feminism. In order to achieve this, our study has a netnographic inspiration, analyzing one particular event that was significant in the history of the CQVM platform as it echoed the voices of black mothers.