Contrasting Federal and State Government Communication on Facebook in Brazil: Contradictory Messages and Realities

Medrado, A. and Cabral, A. 2022. Contrasting Federal and State Government Communication on Facebook in Brazil: Contradictory Messages and Realities. in: Maarek, P. (ed.) Manufacturing Government Communication on Covid-19: A Comparative Perspective Cham, Switzerland Springer. pp. 175-211

Chapter titleContrasting Federal and State Government Communication on Facebook in Brazil: Contradictory Messages and Realities
AuthorsMedrado, A. and Cabral, A.
EditorsMaarek, P.
Abstract

This article explores the themes that emerge from the Facebook pages of the Federal Government of Brazil and the State of São Paulo during the Covid-19 pandemic. The methodological approaches include netnographic observations and content analysis. The study analyses economic and health issues, related to the pandemic at these two government levels - Federal and State. The article incorporates notions of "uncivil society" and “necropolitics”, discussing how these manifest in a context of accelerated neoliberal reforms. The findings demonstrate that the Federal Government focused on economic measures while there was little coverage of health issues, such as prevention, counseling, and vaccinations. In contrast, the State of São Paulo had a predominance of posts on vaccination. For both campaigns, these were perceived as permanent campaign strategies rather than addressing citizens' needs.

KeywordsGovernment communication; Brazil; Covid-19; Facebook; Content analysis.
Book titleManufacturing Government Communication on Covid-19: A Comparative Perspective
Page range175-211
Year2022
PublisherSpringer
Publication dates
Published11 Sep 2022
Place of publicationCham, Switzerland
Edition1st
ISBN9783031092299
9783031092305
ISSN2731-4081
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-031-09230-5
Web address (URL)https://link.springer.com/book/10.1007/978-3-031-09230-5

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