Andrea Medrado and Isabella Rega 2023. The Stepping into Visibility Model: Invisible Stories, Protection Strategies and Link Visibility. in: Andrea Medrado and Isabella Rega (ed.) Media Activism, Artivism and the Fight Against Marginalisation in the Global South: South-to-South Communication Routledge.
| Chapter title | The Stepping into Visibility Model: Invisible Stories, Protection Strategies and Link Visibility |
|---|---|
| Authors | Andrea Medrado and Isabella Rega |
| Editors | Andrea Medrado and Isabella Rega |
| Abstract | Chapter 4 discusses activists’ need to reflect on how achieving social media visibility might translate into vulnerability. Medrado and Rega present the Stepping into Visibility model and apply it to four case studies (two in Kenya and two in Brazil): (a) a photojournalist and activist who ran for parliamentary office; (b) a photographer, affiliated to an artivist collective, producing images of Nairobi at night to tackle social anxiety issues; (c) an activist group in a favela using social media for protection against police brutality; and (d) a Black female media activist and politician who was elected a State Deputy after Marielle Franco’s murder. The research adopts a Global South perspective and draws from sociological insights on the concept of “visibility”. By presenting the model, Medrado and Rega aim to offer activists a way to plan their visibility journeys better. By sharing these experiences from and between Brazil and Kenya, the chapter offers a contribution from and to South-to-South dialogue, opening further avenues for activist research and research-informed activism. Chapter 4 argues that a fixation of visibility as a measure of movement progress fails to adequately appreciate the strengthening of communication infrastructure, networks and related affordances. |
| Book title | Media Activism, Artivism and the Fight Against Marginalisation in the Global South: South-to-South Communication |
| Year | 2023 |
| Publisher | Routledge |
| Publication dates | |
| Published | 05 Apr 2023 |
| ISBN | 9781003215103 |
| 9781032080833 | |
| Digital Object Identifier (DOI) | https://doi.org/10.4324/9781003215103-5 |
| Web address (URL) | https://doi.org/10.4324/9781003215103-5 |