|Title||Risky Business - Music Creator's Earnings In The Digital Era – A Discussion Of Comments|
In this video, I discuss some of the research participant comments in the Music Creators’ Earnings in the Digital Era, which is a recently published report by the Intellectual Property Office (IPO). Any personal details have been redacted from the comments to ensure participant anonymity.
Participant comments are important because these provide are a good indicator of music creator's thinking. Some will see streaming as the bad guy, and others that governments should step in to regulate the market. Others say they’re not making the same money as they did pre-streaming, and new artists are experiencing more difficulty in establishing their economies and fan bases. These comments hold an important pedagogic value for institutions, especially University degree courses. They reveal the degree to which many music practitioners are unprepared for these difficult conditions, especially post-COVID 19. Whilst some will argue that there is a sense of entitlement in the comments, the ambition of this video is to provide some of the underpinning that appears to be missing from many of these practitioner's understanding of streaming markets.
This video can assist music courses in understanding the gap between taught content and practical expoerience. The video also provides some example solutions and strategies that practitioners could undertake, if they wish to.
|How Music Works|
|Year||04 Oct 2021|
|Place of publication||London|
|Web address (URL)||https://youtu.be/L90t7_Dwrmc|