Two Production Strategies for Music Synchronisation As Speculative Entrepreneurship

Boon, H. 2024. Two Production Strategies for Music Synchronisation As Speculative Entrepreneurship. in: Gullo, J.O., Hepworth-Sawyer, R., Paterson, J. and Toulson, R. (ed.) Innovation in Music: Cultures and Contexts Focal Press.

Chapter titleTwo Production Strategies for Music Synchronisation As Speculative Entrepreneurship
AuthorsBoon, H.
EditorsGullo, J.O., Hepworth-Sawyer, R., Paterson, J. and Toulson, R.
Abstract

This chapter outlines two production strategies to develop novel, music synchronization approaches for producers when making symbolic goods. The theme of speculative entrepreneurship addresses both the volatility of a highly competitive marketplace coupled with creating a 'sound object' capable of meeting an unspecified future audio-visual use. In this formulation entrepreneurship relies upon three ideas. First, that music creatives 'consume' visual media across multiple platforms, where this 'consumption in context' assists in developing their production practices. Secondly, they must develop an understanding of typical problems encountered by music supervisors, tackling these at an earlier stage of the production process. Lastly, that audio tracks can be edited to generate a number of supporting stems to create a coherently themed music library. These approaches are applicable to any music style, from any location in the world, and, more importantly, by practitioners at any level of competence.

Keywordsmusic production
music synchronisation
music and media
entrepreneurship
songwriting
music supervision
Book titleInnovation in Music: Cultures and Contexts
Year2024
PublisherFocal Press
Publication dates
Published05 Mar 2024
EditionFirst
SeriesPerspectives on Music Production
ISBN9781032611167
9781032611174
Web address (URL)https://www.routledge.com/Innovation-in-Music-Cultures-and-Contexts/Gull-Hepworth-Sawyer-Paterson-Toulson/p/book/9781032611167

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