|Chapter title||Two Production Strategies for Music Synchronisation As Speculative Entrepreneurship|
|Editors||Gullo, J.O., Hepworth-Sawyer, R., Paterson, J. and Toulson, R.|
This chapter outlines two production strategies to develop novel, music synchronization approaches for producers when making symbolic goods. The theme of speculative entrepreneurship addresses both the volatility of a highly competitive marketplace coupled with creating a 'sound object' capable of meeting an unspecified future audio-visual use. In this formulation entrepreneurship relies upon three ideas. First, that music creatives 'consume' visual media across multiple platforms, where this 'consumption in context' assists in developing their production practices. Secondly, they must develop an understanding of typical problems encountered by music supervisors, tackling these at an earlier stage of the production process. Lastly, that audio tracks can be edited to generate a number of supporting stems to create a coherently themed music library. These approaches are applicable to any music style, from any location in the world, and, more importantly, by practitioners at any level of competence.
|music and media|
|Book title||Innovation in Music: Cultures and Contexts|
|Published||05 Mar 2024|
|Series||Perspectives on Music Production|
|Web address (URL)||https://www.routledge.com/Innovation-in-Music-Cultures-and-Contexts/Gull-Hepworth-Sawyer-Paterson-Toulson/p/book/9781032611167|