Dennis, N. 2007. End of the free lunch? The responses of traditional European airlines to the low-cost carrier threat. Journal of Air Transport Management. 13 (5), pp. 311-321. https://doi.org/10.1016/j.jairtraman.2007.04.005
| Title | End of the free lunch? The responses of traditional European airlines to the low-cost carrier threat |
|---|---|
| Authors | Dennis, N. |
| Abstract | The short-haul operations of traditional European airlines such as British Airways and Lufthansa have come under increasing pressure from the growth of low-cost carriers. This paper examines their competitive responses. These are found to include reductions in labour costs, greater use of regional aircraft and a run-down of secondary hubs. Minimum stay requirements on cheap fares have been axed in many markets, while changes to the onboard service and a move to direct-sell bring these airlines closer to the low-cost carrier product. The network strength is largely maintained however, which appears a better strategy than setting up a low-cost subsidiary. |
| Keywords | Airline, competition, cost, fare, service, network, revenues, productivity |
| Journal | Journal of Air Transport Management |
| Journal citation | 13 (5), pp. 311-321 |
| ISSN | 0969-6997 |
| Year | Sep 2007 |
| Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jairtraman.2007.04.005 |
| Publication dates | |
| Published | Sep 2007 |
| File |
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