Music and memory in advertising: music as a device of implicit learning and recall
Alexomanolaki, M., Loveday, C. and Kennett, C. 2006. Music and memory in advertising: music as a device of implicit learning and recall. in: Baroni, M., Addessi, A.R., Caterina, R. and Costa, M. (ed.) 9th International Conference on Music Perception and Cognition, August 22-26 2006: Proceedings Bologna, Italy ICMPC-ESCOM. pp. 1190-1198