Marketing intelligence in SMEs: implications for the industry and policy makers

Cacciolatti, L. and Fearne, A. 2013. Marketing intelligence in SMEs: implications for the industry and policy makers. Marketing Intelligence & Planning. 31 (1), pp. 4-26. https://doi.org/http://dx.doi.org/10.1108/02634501311292894

TitleMarketing intelligence in SMEs: implications for the industry and policy makers
AuthorsCacciolatti, L. and Fearne, A.
JournalMarketing Intelligence & Planning
Journal citation31 (1), pp. 4-26
ISSN0263-4503
Year2013
PublisherEmerald Publishing Limited
Digital Object Identifier (DOI)https://doi.org/http://dx.doi.org/10.1108/02634501311292894

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The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs
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Destination Haverhill: Shopper Survey and Focus Group Report
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SME characteristics and formalised information use: a canonical correlation analysis
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Marketing information as a catalyst of SME growth: empirical evidence of the moderating role of owner-managers’ gender, age and targeting strategy
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A study of small business owners’ personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective
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Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs. The Academy of Marketing Annual Conference ‘Marketing Fields Forever’. Liverpool, UK Jul 2011

Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs. Canterbury, Kent University of Kent.

How differentiated is Scottish beef? An analysis of supermarket data
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Leat, P., Teahan, B. and Toma, L. 2011. How differentiated is Scottish beef? An analysis of supermarket data. Journal of Food Products Marketing. 17 (2/3), pp. 183-210. https://doi.org/10.1080/10454446.2011.548742

Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Toma, L., Teahan, B. and Leat, P. 2009. Cereal prices, bread consumption and health in Scotland. Agricultural Economics Society (AES) 83rd Annual Conference. Dublin, Ireland Apr 2009

Use of supermarket panel data amongst small and medium sized business in the food industry
Cacciolatti, L., Fearne, A., Ihua, B., Donnelly, C. and Yawson, D. 2009. Use of supermarket panel data amongst small and medium sized business in the food industry. The Academy of Marketing Annual Conference ‘Putting Marketing in its Place’. Leeds, Yorkshire, UK Jul 2009

How differentiated is the Scottish beef? An analysis of supermarket data panel
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Teahan, B., Leat, P. and Toma, L. 2009. How differentiated is the Scottish beef? An analysis of supermarket data panel. European Association of the Agricultural Economists (EAAE) 113th Seminar. Chania, Crete, Greece Aug 2009

Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu
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Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland. Scotland Scotland's Rural College.

Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland. Scotland Scotland's Rural College.

An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland
Cacciolatti, L., Revoredo-Giha, C., Teahan, B., Leat, P. and Fearne, A. 2009. An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland. Scotland Food Standard Agency Scotland (FSAS).

Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Cereal prices, bread consumption and health in Scotland. Scotland Scotland's Rural College.

Brand development for SMEs
Cacciolatti, L. 2008. Brand development for SMEs. The Agricultural Economics Society (AES) 82nd Annual Conference. Cirencester, Gloucestershire, UK Apr 2008

Brand development for SMEs
Cacciolatti, L. 2008. Brand development for SMEs. The Academy of Marketing Annual Conference ‘Reflective Marketing in a Material World’. Aberdeen, Scotland Jul 2008

How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data
Cacciolatti, L., Fearne, A. and Yawson, D. 2007. How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data. American Agricultural Economics Association (AAEA) Annual Conference. Portland, Oregon, USA Aug 2007

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