Brand development for SMEs

Cacciolatti, L. 2008. Brand development for SMEs. The Academy of Marketing Annual Conference ‘Reflective Marketing in a Material World’. Aberdeen, Scotland Jul 2008

TitleBrand development for SMEs
AuthorsCacciolatti, L.
TypeConference poster
Year2008
ConferenceThe Academy of Marketing Annual Conference ‘Reflective Marketing in a Material World’

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The secret thoughts of social network sites users: a scale for the measurement of online knowledge-hiding in a knowledge exchange (KE) context
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Strategic Alliances and Firm Performance in Startups with a Social Mission
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Clashing Institutional Interests in Skills Between Government and Industry: An Analysis of Demand for Technical and Soft Skills of Graduates in the UK
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A qualitative exploratory investigation of the purchase intention of consumers affected by long-Term negative referral: A case from the Chinese milk sector
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Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power
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Traditional food products: the effect of consumers’ characteristics, product knowledge and perceived value on actual purchase
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Regional collaborations and indigenous innovation capabilities in China: A multivariate method for the analysis of regional innovation systems
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Entrepreneurial marketing for SMEs
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Adaptive mechanisms of defence under the condition of radical institutional change cognition and learning in post-Maoist Chinese entrepreneurs
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Determination of the effect of product substitutability on sales performance of integrated and decentralised supply chains through Nash equilibria
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Rural environment stakeholders and policy making: willingness to pay to reduce road transportation pollution impact in the Western Pyrenees
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Empirical customer orientation in fragmented markets: a study on Greek feta purchases
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The use of MDS and HCA enabled pharmacists to reveal their roles which reflect on country of practice and cultural differences when improving patients' adherence to asthma medication
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How does involvement in decision making affect individual participation in knowledge management?
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Maximising digital loyalty card usage through a regional collaborative innovation network: a cross country comparison
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Analysing the demand for supply chain jobs through job advertisements
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Marketing intelligence in SMEs: implications for the industry and policy makers
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Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs
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Formalised marketing information as a catalyst for SME growth
Cacciolatti, L. and Fearne, A. 2012. Formalised marketing information as a catalyst for SME growth. 22nd Annual IFAMA World Forum and Symposium, ‘the road to 2050: the China factor’. Shanghai, China Jun 2012

The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2012. The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs. International Workshop on ‘Agribusiness: Entrepreneurship and Innovation for Food Security and Rural Development'. Bogor, Indonesia Dec 2012

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Dog-legged project: investigation of current methodologies for educational tools innovation amongst school teachers teaching to pupils with cognitive and learning disabilities
Cacciolatti, L. and Fearne, A. 2012. Dog-legged project: investigation of current methodologies for educational tools innovation amongst school teachers teaching to pupils with cognitive and learning disabilities. Canterbury, Kent University of Kent.

SME characteristics and formalised information use: a canonical correlation analysis
Cacciolatti, L. and Fearne, A. 2012. SME characteristics and formalised information use: a canonical correlation analysis. Canterbury, Kent University of Kent.

Marketing information as a catalyst of SME growth: empirical evidence of the moderating role of owner-managers’ gender, age and targeting strategy
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A study of small business owners’ personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective
Cacciolatti, L. and Wan, T. 2012. A study of small business owners’ personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective. International Journal on Food System Dynamics. 3 (2), pp. 171-184.

Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs. The Academy of Marketing Annual Conference ‘Marketing Fields Forever’. Liverpool, UK Jul 2011

Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs. Canterbury, Kent University of Kent.

How differentiated is Scottish beef? An analysis of supermarket data
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Leat, P., Teahan, B. and Toma, L. 2011. How differentiated is Scottish beef? An analysis of supermarket data. Journal of Food Products Marketing. 17 (2/3), pp. 183-210. https://doi.org/10.1080/10454446.2011.548742

Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Toma, L., Teahan, B. and Leat, P. 2009. Cereal prices, bread consumption and health in Scotland. Agricultural Economics Society (AES) 83rd Annual Conference. Dublin, Ireland Apr 2009

Use of supermarket panel data amongst small and medium sized business in the food industry
Cacciolatti, L., Fearne, A., Ihua, B., Donnelly, C. and Yawson, D. 2009. Use of supermarket panel data amongst small and medium sized business in the food industry. The Academy of Marketing Annual Conference ‘Putting Marketing in its Place’. Leeds, Yorkshire, UK Jul 2009

How differentiated is the Scottish beef? An analysis of supermarket data panel
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Teahan, B., Leat, P. and Toma, L. 2009. How differentiated is the Scottish beef? An analysis of supermarket data panel. European Association of the Agricultural Economists (EAAE) 113th Seminar. Chania, Crete, Greece Aug 2009

Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu
Cacciolatti, L., Fearne, A. and Yawson, D. 2009. Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu. Academy of Marketing Branding Conference. Cambridge University, Cambridge, UK Sep 2009

Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland. Scotland Scotland's Rural College.

Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland. Scotland Scotland's Rural College.

An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland
Cacciolatti, L., Revoredo-Giha, C., Teahan, B., Leat, P. and Fearne, A. 2009. An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland. Scotland Food Standard Agency Scotland (FSAS).

Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Cereal prices, bread consumption and health in Scotland. Scotland Scotland's Rural College.

Brand development for SMEs
Cacciolatti, L. 2008. Brand development for SMEs. The Agricultural Economics Society (AES) 82nd Annual Conference. Cirencester, Gloucestershire, UK Apr 2008

How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data
Cacciolatti, L., Fearne, A. and Yawson, D. 2007. How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data. American Agricultural Economics Association (AAEA) Annual Conference. Portland, Oregon, USA Aug 2007

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