Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu

Cacciolatti, L., Fearne, A. and Yawson, D. 2009. Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu. Academy of Marketing Branding Conference. Cambridge University, Cambridge, UK Sep 2009

TitleConsumer reactions to food scares: a case study of Bernard Matthews and Avian Flu
AuthorsCacciolatti, L., Fearne, A. and Yawson, D.
TypeConference paper
Year2009
ConferenceAcademy of Marketing Branding Conference

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