The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2012. The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs. International Workshop on ‘Agribusiness: Entrepreneurship and Innovation for Food Security and Rural Development'. Bogor, Indonesia Dec 2012