Cacciolatti, L., Fearne, A., Ihua, B. and Yawson, D. 2012. Marketing information as a catalyst of SME growth: empirical evidence of the moderating role of owner-managers’ gender, age and targeting strategy. Journal of Strategic Management Education. 8 (1), pp. 1-24.
| Title | Marketing information as a catalyst of SME growth: empirical evidence of the moderating role of owner-managers’ gender, age and targeting strategy |
|---|---|
| Authors | Cacciolatti, L., Fearne, A., Ihua, B. and Yawson, D. |
| Abstract | This study aims to demonstrate that the use of marketing information by SMEs could be an important catalyst for SME growth. It tests the hypotheses that the type and source of information used in marketing decision-making, as well as its frequency of use affect business growth in SMEs. The purpose of this study is rooted in current marketing literature accepted view that SMEs' marketing decision-making is affected by their use of marketing intelligence. Hence, the SME's ability to acquire, analyse and utilise formalised marketing information is a critical tool for gaining competitive advantage and drive business growth. Data analysed with principal component analysis (PCA) and binary logistic regression, on a sample of 296 SMEs in the food and drink industry demonstrated that the use of marketing information plays an important role in increasing SME growth probability. Statistically significant results were found on the type (p<.05), source (p<.02) and information use frequency (p<.02). Business size and the firm’s strategic approach were found to moderate some of the relationships. |
| Journal | Journal of Strategic Management Education |
| Journal citation | 8 (1), pp. 1-24 |
| ISSN | 1649-3877 |
| Year | 2012 |
| Publisher | Senate Hall Academic Publishing Ltd |
Analytics for Business: A Pragmatic Approach to Decision Making for Curious People (and Postgraduate Students)
Cacciolatti, L. 2024. Analytics for Business: A Pragmatic Approach to Decision Making for Curious People (and Postgraduate Students). London Kipos Publishing.
Innovation Through Design Thinking: A Guide for Postgraduate Students and Aspiring Innovators Alike
Cacciolatti, L. 2024. Innovation Through Design Thinking: A Guide for Postgraduate Students and Aspiring Innovators Alike. London Kipos Publishing.
Public science and environmental sustainability: a national culture framework for innovation ecosystems en route to net zero
Cacciolatti, L. 2024. Public science and environmental sustainability: a national culture framework for innovation ecosystems en route to net zero. Digital Economy and Sustainable Development. 2 7. https://doi.org/10.1007/s44265-024-00034-5
Female entrepreneurs and discrimination in South Africa: leveraging network embeddedness to access governmental support for social innovation
Dlamini, S., Luca Cacciolatti and Christodoulou, I. 2024. Female entrepreneurs and discrimination in South Africa: leveraging network embeddedness to access governmental support for social innovation. in: Spinder Dhaliwal (ed.) Cases on Entrepreneurship and Diversity Edward Elgar. pp. 145-159
Entrepreneurial micro-ecosystems:a study on connectedness and collaboration in the edtech community
Kairikko, A., Dhaliwal, S. and Cacciolatti, L. 2023. Entrepreneurial micro-ecosystems:a study on connectedness and collaboration in the edtech community. in: Mirela Xheneti, Sílvia Costa, Jarna Heinonen and Agnieszka Kurczewska (ed.) Contextual Embeddedness of Entrepreneurship: Frontiers in European Entrepreneurship Research Massachusetts. USA Edward Elgar. pp. 32-53
The Role of Universities in the Development of the Local Knowledge Base: Supporting Innovation Ecosystems through Skills Development and Entrepreneurship
Rosli, A. and Cacciolatti, L. 2022. The Role of Universities in the Development of the Local Knowledge Base: Supporting Innovation Ecosystems through Skills Development and Entrepreneurship. International Journal of Intellectual Property Management. 12 (1), pp. 64-87. https://doi.org/10.1504/IJIPM.2022.10044855
Collective Knowledge and Social Innovation in Communities of Practice: The Case of the Slow Food Movement in Italy
Cacciolatti, L. and Lee, S.H. 2022. Collective Knowledge and Social Innovation in Communities of Practice: The Case of the Slow Food Movement in Italy. in: Chen, J. and Nonaka, I. (ed.) The Routledge Companion to Knowledge Management London Routledge.
The secret thoughts of social network sites users: a scale for the measurement of online knowledge-hiding in a knowledge exchange (KE) context
Zhai, Xuesong, Wang, Minjuan, Chen, Niang-Shing, Ghani, Usman and Cacciolatti, L. 2021. The secret thoughts of social network sites users: a scale for the measurement of online knowledge-hiding in a knowledge exchange (KE) context. Interactive Learning Environments. 31 (5), pp. 2899-2913. https://doi.org/10.1080/10494820.2021.1913608
Strategic Alliances and Firm Performance in Startups with a Social Mission
Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. https://doi.org/10.1016/j.jbusres.2019.08.047
The Effects of Biofeedback-based Stimulated Recall on Self-Regulated Online Learning: A Gender and Cognitive Taxonomy Perspective
Zhai, X., Fang, Q., Dong, Y., Wei, Z., Yuan, J., Cacciolatti, L. and Yang, Y. 2018. The Effects of Biofeedback-based Stimulated Recall on Self-Regulated Online Learning: A Gender and Cognitive Taxonomy Perspective. Journal of Computer Assisted Learning. 34 (6), pp. 775-786. https://doi.org/10.1111/jcal.12284
Clashing Institutional Interests in Skills Between Government and Industry: An Analysis of Demand for Technical and Soft Skills of Graduates in the UK
Cacciolatti, L., Lee Soo, H. and Mar Molinero, C. 2017. Clashing Institutional Interests in Skills Between Government and Industry: An Analysis of Demand for Technical and Soft Skills of Graduates in the UK. Technological Forecasting and Social Change. 119, pp. 139-153. https://doi.org/10.1016/j.techfore.2017.03.024
A qualitative exploratory investigation of the purchase intention of consumers affected by long-Term negative referral: A case from the Chinese milk sector
Cui, Y., Cacciolatti, L., Woock, P., Liu, Y. and Zhang, X. 2016. A qualitative exploratory investigation of the purchase intention of consumers affected by long-Term negative referral: A case from the Chinese milk sector. Economia Agro-Alimentare. XVIII (3), pp. 263-282. https://doi.org/10.3280/ecag2016-003002
Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, L. and Lee Soo, H. 2016. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research. 69 (12), pp. 5597-5610. https://doi.org/10.1016/j.jbusres.2016.03.067
Traditional food products: the effect of consumers’ characteristics, product knowledge and perceived value on actual purchase
Cacciolatti, L., Garcia, C. and Kalantzakis, M. 2015. Traditional food products: the effect of consumers’ characteristics, product knowledge and perceived value on actual purchase. Journal of International Food and Agribusiness Marketing. 27 (3), pp. 1-22. https://doi.org/10.1080/08974438.2013.807416
Regional collaborations and indigenous innovation capabilities in China: A multivariate method for the analysis of regional innovation systems
Zhao, S., Cacciolatti, L., Lee Soo, H. and Song, W. 2015. Regional collaborations and indigenous innovation capabilities in China: A multivariate method for the analysis of regional innovation systems. Technological Forecasting and Social Change. 94, pp. 202-220. https://doi.org/10.1016/j.techfore.2014.09.014
Entrepreneurial marketing for SMEs
Cacciolatti, L. and Lee, S.H. 2015. Entrepreneurial marketing for SMEs. London Palgrave Macmillan.
Adaptive mechanisms of defence under the condition of radical institutional change cognition and learning in post-Maoist Chinese entrepreneurs
Cacciolatti, L., Lee, S.H., Wan, T. and Song, W. 2014. Adaptive mechanisms of defence under the condition of radical institutional change cognition and learning in post-Maoist Chinese entrepreneurs. Association of Innovation and Enterprise Annual Conference. Tsinghua University, Beijing, China Sep 2014
Determination of the effect of product substitutability on sales performance of integrated and decentralised supply chains through Nash equilibria
Cacciolatti, L., Wang, R., Zhao, S., Song, W., Zhang, X., Sausman, C. and Fu, Y. 2014. Determination of the effect of product substitutability on sales performance of integrated and decentralised supply chains through Nash equilibria. International Journal of Productivity and Performance Management. 63 (7), pp. 863-878. https://doi.org/10.1108/IJPPM-10-2012-0112
Rural environment stakeholders and policy making: willingness to pay to reduce road transportation pollution impact in the Western Pyrenees
Cacciolatti, L., Lera-Lopez, F., Sanchez, M. and Faulin, J. 2014. Rural environment stakeholders and policy making: willingness to pay to reduce road transportation pollution impact in the Western Pyrenees. Transportation Research Part D: Transport and Environment. 32, pp. 129-142. https://doi.org/10.1016/j.trd.2014.07.003
Empirical customer orientation in fragmented markets: a study on Greek feta purchases
Cacciolatti, L., Garcia, C. and Kalantzakis, M. 2013. Empirical customer orientation in fragmented markets: a study on Greek feta purchases. 7th International European Forum on System Dynamics and Innovation in Food Networks. Igls, Austria Feb 2013
The use of MDS and HCA enabled pharmacists to reveal their roles which reflect on country of practice and cultural differences when improving patients' adherence to asthma medication
Cacciolatti, L., Molinero, C. and Manfrin, A. 2013. The use of MDS and HCA enabled pharmacists to reveal their roles which reflect on country of practice and cultural differences when improving patients' adherence to asthma medication. 15th Conference of the Applied Stochastic Models and Data Analysis International Society. Mataro, Spain Jun 2013
How does involvement in decision making affect individual participation in knowledge management?
Rechberg, I., Syed, J. and Cacciolatti, L. 2013. How does involvement in decision making affect individual participation in knowledge management? Academy of Management (AOM) Annual Meeting 2013. Lake Buena Vista, Orlando, Florida (USA) Aug 2013
Maximising digital loyalty card usage through a regional collaborative innovation network: a cross country comparison
Cacciolatti, L. and Donnelly, C. 2013. Maximising digital loyalty card usage through a regional collaborative innovation network: a cross country comparison. Irish Academy of Management Annual Conference. Waterford Institute of Technology, Ireland Sep 2013
Analysing the demand for supply chain jobs through job advertisements
Cacciolatti, L. and Molinero, C. 2013. Analysing the demand for supply chain jobs through job advertisements. Canterbury, Kent University of Kent.
Marketing intelligence in SMEs: implications for the industry and policy makers
Cacciolatti, L. and Fearne, A. 2013. Marketing intelligence in SMEs: implications for the industry and policy makers. Marketing Intelligence & Planning. 31 (1), pp. 4-26. https://doi.org/http://dx.doi.org/10.1108/02634501311292894
Marketing in a small business context: a problem-based learning approach to entrepreneurial marketing
Cacciolatti, L. 2013. Marketing in a small business context: a problem-based learning approach to entrepreneurial marketing. Canterbury, Kent Kipos Publishing.
Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2012. Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs. 6th International European Forum on System Dynamics and Innovation in Food Networks. Igls, Austria Feb 2012
Formalised marketing information as a catalyst for SME growth
Cacciolatti, L. and Fearne, A. 2012. Formalised marketing information as a catalyst for SME growth. 22nd Annual IFAMA World Forum and Symposium, ‘the road to 2050: the China factor’. Shanghai, China Jun 2012
The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2012. The relevance of market orientation for supporting small firms’ marketing: how firm characteristics affect information utilisation amongst food and drink SMEs. International Workshop on ‘Agribusiness: Entrepreneurship and Innovation for Food Security and Rural Development'. Bogor, Indonesia Dec 2012
Destination Haverhill: Shopper Survey and Focus Group Report
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Dog-legged project: investigation of current methodologies for educational tools innovation amongst school teachers teaching to pupils with cognitive and learning disabilities
Cacciolatti, L. and Fearne, A. 2012. Dog-legged project: investigation of current methodologies for educational tools innovation amongst school teachers teaching to pupils with cognitive and learning disabilities. Canterbury, Kent University of Kent.
SME characteristics and formalised information use: a canonical correlation analysis
Cacciolatti, L. and Fearne, A. 2012. SME characteristics and formalised information use: a canonical correlation analysis. Canterbury, Kent University of Kent.
A study of small business owners’ personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective
Cacciolatti, L. and Wan, T. 2012. A study of small business owners’ personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective. International Journal on Food System Dynamics. 3 (2), pp. 171-184.
Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence of a relationship between business growth and use of formalised marketing information amongst food and drink SMEs. The Academy of Marketing Annual Conference ‘Marketing Fields Forever’. Liverpool, UK Jul 2011
Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs
Cacciolatti, L. and Fearne, A. 2011. Empirical evidence for a relationship between business growth and the use of structured marketing information amongst food and drink SMEs. Canterbury, Kent University of Kent.
How differentiated is Scottish beef? An analysis of supermarket data
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Leat, P., Teahan, B. and Toma, L. 2011. How differentiated is Scottish beef? An analysis of supermarket data. Journal of Food Products Marketing. 17 (2/3), pp. 183-210. https://doi.org/10.1080/10454446.2011.548742
Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Toma, L., Teahan, B. and Leat, P. 2009. Cereal prices, bread consumption and health in Scotland. Agricultural Economics Society (AES) 83rd Annual Conference. Dublin, Ireland Apr 2009
Use of supermarket panel data amongst small and medium sized business in the food industry
Cacciolatti, L., Fearne, A., Ihua, B., Donnelly, C. and Yawson, D. 2009. Use of supermarket panel data amongst small and medium sized business in the food industry. The Academy of Marketing Annual Conference ‘Putting Marketing in its Place’. Leeds, Yorkshire, UK Jul 2009
How differentiated is the Scottish beef? An analysis of supermarket data panel
Cacciolatti, L., Revoredo-Giha, C., Lamprinopoulou, C., Teahan, B., Leat, P. and Toma, L. 2009. How differentiated is the Scottish beef? An analysis of supermarket data panel. European Association of the Agricultural Economists (EAAE) 113th Seminar. Chania, Crete, Greece Aug 2009
Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu
Cacciolatti, L., Fearne, A. and Yawson, D. 2009. Consumer reactions to food scares: a case study of Bernard Matthews and Avian Flu. Academy of Marketing Branding Conference. Cambridge University, Cambridge, UK Sep 2009
Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Use of supermarket scanner data to measure bread consumption and nutrition choice in Scotland. Scotland Scotland's Rural College.
Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Assessing the effect of the rise in food prices on the purchasing power of consumers in Scotland. Scotland Scotland's Rural College.
An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland
Cacciolatti, L., Revoredo-Giha, C., Teahan, B., Leat, P. and Fearne, A. 2009. An exploration of the use of a dataset of supermarket purchases for the analysis of red meat purchases in Scotland. Scotland Food Standard Agency Scotland (FSAS).
Cereal prices, bread consumption and health in Scotland
Cacciolatti, L., Revoredo-Giha, C., Leat, P., Teahan, B. and Lamprinopoulou, C. 2009. Cereal prices, bread consumption and health in Scotland. Scotland Scotland's Rural College.
Brand development for SMEs
Cacciolatti, L. 2008. Brand development for SMEs. The Agricultural Economics Society (AES) 82nd Annual Conference. Cirencester, Gloucestershire, UK Apr 2008
Brand development for SMEs
Cacciolatti, L. 2008. Brand development for SMEs. The Academy of Marketing Annual Conference ‘Reflective Marketing in a Material World’. Aberdeen, Scotland Jul 2008
How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data
Cacciolatti, L., Fearne, A. and Yawson, D. 2007. How do consumers respond to food scares? A case study of avian influenza in the UK using supermarket loyalty card data. American Agricultural Economics Association (AAEA) Annual Conference. Portland, Oregon, USA Aug 2007
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