A qualitative exploratory investigation of the purchase intention of consumers affected by long-Term negative referral: A case from the Chinese milk sector
Cui, Y., Cacciolatti, L., Woock, P., Liu, Y. and Zhang, X. 2016. A qualitative exploratory investigation of the purchase intention of consumers affected by long-Term negative referral: A case from the Chinese milk sector. Economia Agro-Alimentare. XVIII (3), pp. 263-282. https://doi.org/10.3280/ecag2016-003002