Can the advertising process be decolonised in order to remove racist messaging? A work in progress

Decolonizing advertising
Jones, C.W. 2025. Decolonizing advertising . Royal College of Art. London. UK Royal College of Art..

SXSW Carl W. Jones on "7 Stages to Decolonise Advertising & the Creative Industries"
Jones, C.W. 2025. SXSW Carl W. Jones on "7 Stages to Decolonise Advertising & the Creative Industries". YouTube

The ‘romantic’ advertising tricks that give you unrealistic expectations of love
Jones, C.W. 2025. The ‘romantic’ advertising tricks that give you unrealistic expectations of love. The Conversation.

Descolonizando la publicidad
Jones, C.W. 2025. Descolonizando la publicidad. in: Juris Tipa (ed.) El Racismo en los medios de communication en Mexico. Perspectives interdisciplinarians Universidad Ibero . Mexico City.. pp. 43-60

Descolonizando la publicidad a través de la diversidad: Estrategias prácticas para desafiar el pensamiento y las prácticas coloniales en la producción de campañas publicitarias dentro del espectáculo de la publicidad mexicana
Jones, C.W. 2025. Descolonizando la publicidad a través de la diversidad: Estrategias prácticas para desafiar el pensamiento y las prácticas coloniales en la producción de campañas publicitarias dentro del espectáculo de la publicidad mexicana. PhD thesis Royal College of Art School of Communication

Decolonising Advertising through Diversity: Practical strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising.
Jones, C.W. 2025. Decolonising Advertising through Diversity: Practical strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising. PhD thesis Royal College of Art School of Communication

Decoding myth-making through Semiotics in-order to Decolonize advertising
Jones, C.W. 2024. Decoding myth-making through Semiotics in-order to Decolonize advertising. in: Evripides Zantides and Sonia Andreou (ed.) Semiotics & Visual Communication ΙV: Myths of Today UK Cambridge Scholars Publishing. pp. 191-214

Christmas adverts: decoding the trusted formula used to pull on consumers’ heart strings
Jones, C.W. 2024. Christmas adverts: decoding the trusted formula used to pull on consumers’ heart strings. The Conversation.

Semiotics and Media Studies
Jones, C.W. 2023. Semiotics and Media Studies. https://massolit.io/courses/semiotics

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Jones, C.W. 2022. Balenciaga’s controversial new campaign and the long history of ‘shockvertising’. The Conversation.

Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation
Jones, C.W. 2022. Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation. Kate Hamburger Kolleg Aachen: Cultures of Research.

RACISMO Y CLASISMO EN LA PUBLICIDAD MEXICANA Una exposición de mensajes visuales
Jones, C. 2021. RACISMO Y CLASISMO EN LA PUBLICIDAD MEXICANA Una exposición de mensajes visuales. 14th World Congress of the International Association for Semiotic Studies (IASS/AIS). Buenos Aires Argentina 09 - 13 Sep 2019 https://doi.org/10.24308/IASS-2019-5

Racismo y clasismo en la publicidad mexicana
Jones, C. 2021. Racismo y clasismo en la publicidad mexicana. in: Expresiones contemporaneas de los racismos en México. Cuerpos, medios y educación Universidad de Guadalajara Universidad de Guadalajara. pp. 87-128

The World According to Dave Trott: An Interview
Jones, C.W. 2020. The World According to Dave Trott: An Interview. Westminster Papers in Communication and Culture. 15 (2). https://doi.org/10.16997/wpcc.393

Advertising and the Way Forward
Jones, C.W. 2020. Advertising and the Way Forward. Westminster Papers in Communication and Culture. 15 (2), pp. 1-5. https://doi.org/10.16997/wpcc.392

Brands may support Black Lives Matter, but advertising still needs to decolonise
Jones, C.W 2020. Brands may support Black Lives Matter, but advertising still needs to decolonise. The Conversation.

Interrogating Democracy in the Digital Gaze
Jones, C.W. 2020. Interrogating Democracy in the Digital Gaze. International Journal of Creative Media Research. 4. https://doi.org/10.33008/ijcmr.2020.12

La publicidad en México perpetúa el racismo y el clasismo
Jones, C. Forthcoming. La publicidad en México perpetúa el racismo y el clasismo.

How advertising through the ages has shaped Christmas
Jones, C. 2019. How advertising through the ages has shaped Christmas. The Conversation.

How Mexican advertising featuring rich white people perpetuates racism and classism
Jones, C. 2019. How Mexican advertising featuring rich white people perpetuates racism and classism. The Conversation.

Racism and Classism in Mexican advertising
Jones, C. 2019. Racism and Classism in Mexican advertising. in: Olteanu, A., Stables, A. and Borţun, D. (ed.) Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality Springer. pp. 213-266

Getting ads banned is a planned PR and Advertising strategy
Jones, C. 2018. Getting ads banned is a planned PR and Advertising strategy. The Drum.

Why is the new British Army advert actually a communication success?
Jones, C.W. 2018. Why is the new British Army advert actually a communication success? The Drum.

Personal branding: 'Encoding a personal brand through semiotics: a case study'
Jones, C.W. 2017. Personal branding: 'Encoding a personal brand through semiotics: a case study'. in: Zantides, E. (ed.) Semiotics & Visual Communication ΙΙΙ: Cultures of Branding Cambridge Scholars Publishing.

Personal branding: ‘Encoding a personal brand through semiotics: a case study’
Jones, C.W. 2017. Personal branding: ‘Encoding a personal brand through semiotics: a case study’ . 3rd International Conference and Exhibition on Semiotics and Visual Communication.. Lemesos, Cyprus 03 - 05 Nov 2017 Cambridge Scholars Publishing.

Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean
Jones, C.W. 2014. Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean. 12th World Congress of the IASS/AIS. Sofia 16 - 20 Sep 2014 de Gruyter Mouton. https://doi.org/10.24308/iass-2014-062