| Description | Examples of Dr C.W. Jones's Research into Advertising and how it influences aspects in society through repetition and myth making. Resulting in colonial thinking being reinforced in colonized nation states such as Mexico.
Whether commercial advertising work, academic writings, or confrontational art projects Jones' creative output consistently aligns with his academic focus on decolonising advertising by dismantling its racist narratives and Eurocentric foundations.
His artistic methods serve as provocations for the industry to reckon with its colonial legacies. |
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