|Chapter title||A Web-based hybrid system for international marketing planning|
|Authors||Li, Shuliang and Li, J.Z.|
|Editors||Hashemi, S. and Vobach, C.|
This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluation procedure and findings on the system's overall value are reported. Our testing results with involved managers show the efficiency and effectiveness of this Web-based approach.
|Book title||Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009|