WebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance

Li, Shuliang and Li, J.Z. 2012. WebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance. Research software system.

TitleWebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance
AuthorsLi, Shuliang and Li, J.Z.
Description

A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance

KeywordsWebMarP; digital marketing performance; social media marketing performance; e-commerce performance
Year2012
PublisherResearch software system
Publication dates
Completed2012

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Towards a Systematic Framework for the Modelling of the Allocation of Carbon Dioxide Emission Quotas in China
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Agent-Based Modeling of Deshopping Behaviour: A Single Shop Model with Multiple Deshoppers
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Keynote: Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age
Li, Shuliang 2015. Keynote: Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age. The 6th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA2015). Guiyang, China 18 - 19 Aug 2015 IEEE .

A Hybrid Paradigm for Modeling, Simulation and Analysis of Brand Virality in Social Media
Li, Shuliang, Li, J.Z. and Geng, L. 2015. A Hybrid Paradigm for Modeling, Simulation and Analysis of Brand Virality in Social Media. 2015 Sixth International Conference on Intelligent Systems Design and Engineering Applications (ISDEA2015). Guiyang, China Aug 2015 IEEE . https://doi.org/10.1109/ISDEA.2015.16

Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age (Keynote)
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Web-enabled hybrid framework and prototype system towards developing traditional, digital, mobile and social media marketing strategies
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A framework for extracting and representing project knowledge contexts using topic models and dynamic knowledge maps
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The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making
Long, Q. and Li, Shuliang 2014. The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making. The International Conference on Intelligent Systems Design and Engineering Applications(ISDEA 2014). Zhangjiajie, China 15 - 16 Jun 2014 IEEE . https://doi.org/10.1109/ISDEA.2014.234

Keynote: Intelligent decision support models & systems in the digital age
Li, Shuliang 2014. Keynote: Intelligent decision support models & systems in the digital age. The 7th international conference on intelligent computation technology and automation (ICICTA2014). Changsha, China 25 - 26 Oct 2014

The development, status and trends of recommender systems: a comprehensive and critical literature review
Xu, J., Johnson-Wahrmannand Karaleise and Li, Shuliang 2014. The development, status and trends of recommender systems: a comprehensive and critical literature review. in: Proceedings of Mathematics and Computers in Sciences and Industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria EUROPMENT Book Series. pp. 117-122

A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond
Rahman, S. and Li, Shuliang 2014. A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond. in: Latest trends in energy, environment and development: proceedings of the 3rd International Conference on Energy Systems, Environment, Entrepreneurship and Innovation, 3rd-5th June 2014, Salerno, Italy WSEAS.

A multi-agent-based evolution model of innovation networks in dynamic environments
Long, Q. and Li, Shuliang 2014. A multi-agent-based evolution model of innovation networks in dynamic environments. in: Proceedings of mathematics and computers in sciences and industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria IEEE .

Mathematical description and complex adaptive system modeling for evolutionary branding
Long, Q. and Li, Shuliang 2014. Mathematical description and complex adaptive system modeling for evolutionary branding. in: Proceedings of the 7th international conference on intelligent computation technology and automation (ICICTA2014), 25th-26th October 2014, Changsha, China IEEE . pp. 352-355

Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model
Li, Shuliang and Li, J.Z. 2014. Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model. in: Proceedings of the 13th international conference on artificial intelligence, knowledge engineering and data bases, 15-17th May 2014, Gdansk, Poland. WSEAS. pp. 106 -111

Linking social media with open innovation: an intelligent model
Li, J.Z. and Li, Shuliang 2014. Linking social media with open innovation: an intelligent model. in: Proceedings of the 7th International Conference on Intelligent Computation Technology and Automation, 25th-26th October 2014, Changsha, China IEEE . pp. 331-335

A web-based hybrid system for evaluating marketing and e-commerce web site performance
Li, Shuliang and Li, J.Z. 2013. A web-based hybrid system for evaluating marketing and e-commerce web site performance. in: Proceedings of 2013 Fourth International Conference on Digital Manufacturing & Automation (1st International Conference on Computer Integrated Manufacturing and Automation (ICCIMA2013)), 18th - 19th May 2013, Qingdao, China IEEE . pp. 94-97

An integrated approach towards linking intranet information portal with CMS and CRM: a bank application
Mayo Domenech, E. and Li, Shuliang 2013. An integrated approach towards linking intranet information portal with CMS and CRM: a bank application. Neck, R. (ed.) Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities). Nanjing, China 17 - 19 Nov 2013 WSEAS.

Supplier selection: literature review, practical issues and some empirical findings from Malaysia
Rahaman, F.J., Li, Shuliang and Barnes, D. 2013. Supplier selection: literature review, practical issues and some empirical findings from Malaysia. in: Mathematics and Computers in Contemporary Science: Proceedings of the 7th International Conference on Economy and Management Transformation (EMT '13), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 216-219

An integrated approach towards linking intranet information portal with CMS and CRM: a bank application
Mayo Domenech, E., Li, Shuliang and Long, Q. 2013. An integrated approach towards linking intranet information portal with CMS and CRM: a bank application. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 108-112

A multi-agent-based novel framework for flexible and tailorable modeling and smart simulation for supply chains
Long, Q., Li, Shuliang and Hopgood, A. 2013. A multi-agent-based novel framework for flexible and tailorable modeling and smart simulation for supply chains. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 59-63

The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems
Li, Shuliang, Li, J.Z., Li, Shuliang, Liu, D., Xu, J. and Li S.L. 2013. The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems. in: Proceedings of the international conference on automation and information (ICAI '13) (recent advances in automatic control, information and communications) Valencia, Spain, 6th - 8th August, 2013 ICAI. pp. 187-190

Linking social media, intelligent agents and expert systems for formulating open innovation strategies for software development
Adetola, A., Li, Shuliang, Rieple, A. and Ñíguez, T.M. 2013. Linking social media, intelligent agents and expert systems for formulating open innovation strategies for software development. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 234-240

WebMarP – a Web-based hybrid system for traditional, digital and social media marketing, and EC site performance evaluation
Li, J.Z. and Li, Shuliang 2012. WebMarP – a Web-based hybrid system for traditional, digital and social media marketing, and EC site performance evaluation.

A web-based hybrid system for blended electronic, mobile and social media marketing planning
Li, Shuliang and Li, J.Z. 2012. A web-based hybrid system for blended electronic, mobile and social media marketing planning. in: IEEE Proceedings of the International Conference on Computer Science and Service System (CSSS 2012) IEEE . pp. 3549-3552

A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China
Li, Shuliang 2012. A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China. in: IEEE Proceedings of the International Conference on Management and Service Science (MASS 2012) IEEE .

Editorial: Hybrid systems and adaptive foraging multi-agent approaches towards strategic marketing decision-making
Li, Shuliang 2012. Editorial: Hybrid systems and adaptive foraging multi-agent approaches towards strategic marketing decision-making. Journal of Accounting and Marketing. 1 (1), pp. 1-2.

WebIntegrated - a Web-based hybrid intelligent system for advising integrated conventional marketing, digital marketing, mobile marketing and social media marketing strategies
Li, J.Z. and Li, Shuliang 2011. WebIntegrated - a Web-based hybrid intelligent system for advising integrated conventional marketing, digital marketing, mobile marketing and social media marketing strategies.

WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies
Li, Shuliang, Li, J.Z., He, H., Ward, P. and Davies, B.J. 2011. WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications. 38 (8), pp. 10606-10613. https://doi.org/10.1016/j.eswa.2011.02.128

A mathematical, computational and symbolic representation framework towards digital marketing planning
Li, Shuliang, Li, J.Z. and Hardley, F. 2011. A mathematical, computational and symbolic representation framework towards digital marketing planning. in: Proceedings of International Conference on Management and Service Science (MASS 2011),12-14 August 2011, Wuhan, China. IEEE IEEE .

Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples
Li, Shuliang and Li, J.Z. 2011. Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples. in: Recent researches in sociology, financing, environment and health sciences (Proceedings of the 5th WSEAS International Conference on Management Marketing and Finances (MMF '11)), 24 - 26 Mar 2011, Meloneras, Gran Canaria, Spain WSEAS. pp. 174-180

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AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making
Li, Shuliang and Li, J.Z. 2010. AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications. 37 (3), pp. 2580-2587. https://doi.org/10.1016/j.eswa.2009.08.022

A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness
Li, Shuliang, Li, J.Z. and Hong, H. 2010. A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. in: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11th – 13th April 2010 WSEAS. pp. 17-22

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Li, Shuliang and Li, J.Z. 2009. A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management. 16 (3), pp. 231-254. https://doi.org/10.1002/isaf.302

Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty
Li, Shuliang and Li, J.Z. 2009. Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications. 36 (3, part 1), pp. 5557-5564. https://doi.org/10.1016/j.eswa.2008.06.095

WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning
Li, J.Z. and Li, Shuliang 2009. WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning.

A Web-based hybrid system for international marketing planning
Li, Shuliang and Li, J.Z. 2009. A Web-based hybrid system for international marketing planning. in: Hashemi, S. and Vobach, C. (ed.) Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009 WSEAS. pp. 38-43

WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning
Li, J.Z. and Li, Shuliang 2008. WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning.

AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making
Li, J.Z. and Li, Shuliang 2008. AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making.

Combining AHP, simulation and a fuzzy expert system for strategic marketing planning
Li, Shuliang and Li, J.Z. 2008. Combining AHP, simulation and a fuzzy expert system for strategic marketing planning. IFSAM (the International Federation of Scholarly Association of Management) IXth World Congress. Shanghai, China 27th – 28th July 2008

AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Li, Shuliang 2007. AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making. Expert Systems with Applications. 33 (3), pp. 565-571. https://doi.org/10.1016/j.eswa.2006.05.018

Strategic diagnostics and management decision making: a hybrid knowledge-based approach
Moutinho, L., Rita, P. and Li, Shuliang 2006. Strategic diagnostics and management decision making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management. 14 (3), pp. 129-155. https://doi.org/10.1002/isaf.281

A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies
Li, Shuliang 2006. A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China UNKNOWN. pp. 319-328

A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition
Li, Shuliang 2006. A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China China pp. 311-318

A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system
Li, Shuliang 2005. A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications. 29 (2), pp. 393-400. https://doi.org/10.1016/j.eswa.2005.04.018

ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies
Li, Shuliang 2005. ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies. Research software system.

Evaluation of UK car insurance brokers' web sites: some preliminary findings
Li, Shuliang and Holeckova, K. 2005. Evaluation of UK car insurance brokers' web sites: some preliminary findings. Marketing Intelligence & Planning. 23 (1), pp. 77-88. https://doi.org/10.1108/02634500510577483

WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
Li, Shuliang 2004. WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning. 22 (7), pp. 751-760. https://doi.org/10.1108/02634500410568583

A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system
Li, Shuliang and Sugden, G. 2004. A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system. in: Bramer, M., Ellis, R. and Macintosh, A. (ed.) Applications and innovations in intelligent systems XI : proceedings of AI2003, the twenty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence London, UK. (For BCS SGAI AI2003 conference at the University of Cambridge, Cambridge, England, UK. 2003) Springer.

Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang, Davies, B.J., Edwards, J.S., Kinman, R. and Duan, Y. 2002. Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning. 20 (5), pp. 273-284. https://doi.org/10.1108/02634500210441521

WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies
Li, Shuliang 2002. WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies. Research software system.

Key issues in using information systems for strategic marketing decisions
Li, Shuliang and Davies, B.J. 2001. Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making. 2 (1), pp. 16-34.

GloStra: a hybrid system for developing global strategy and associated Internet strategy
Li, Shuliang and Davies, B.J. 2001. GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems. 101 (3), pp. 132-140. https://doi.org/10.1108/02635570110386643

Computer-based support for marketing strategy development
Li, Shuliang, Kinman, R., Duan, Y. and Edwards, J.S. 2000. Computer-based support for marketing strategy development. European Journal of Marketing. 34 (5/6), pp. 551-575. https://doi.org/10.1108/03090560010321938

Developing marketing strategy with MarStra: the support system and the real-world tests
Li, Shuliang 2000. Developing marketing strategy with MarStra: the support system and the real-world tests. Marketing Intelligence & Planning. 18 (3), pp. 135-144. https://doi.org/10.1108/02634500010327926

The development of a hybrid intelligent system for developing marketing strategy
Li, Shuliang 2000. The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems. 27 (4), pp. 395-409. https://doi.org/10.1016/S0167-9236(99)00061-5

GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies
Li, Shuliang 1999. GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies. Research software system.

A framework for a hybrid intelligent system in support of marketing strategy development
Li, Shuliang, Duan, Y., Kinman, R. and Edwards, J.S. 1999. A framework for a hybrid intelligent system in support of marketing strategy development. Marketing Intelligence & Planning. 17 (2), pp. 70-79. https://doi.org/10.1108/02634509910260922

MarStra – An intelligent hybrid system for developing marketing strategies
Li, Shuliang 1998. MarStra – An intelligent hybrid system for developing marketing strategies. Research software system.

An Integrated Approach to Flexible Modelling and Animated Simulation
Li, Shuliang 1994. An Integrated Approach to Flexible Modelling and Animated Simulation. Journal of Southwest Jiaotong University (English version). 2 (2), pp. 119-125.

Simulation with Animation
Li, Shuliang 1990. Simulation with Animation. Chengdu, China Publishing House of Southwest Jiaotong University China.

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