Computer-based support for marketing strategy development

Li, Shuliang, Kinman, R., Duan, Y. and Edwards, J.S. 2000. Computer-based support for marketing strategy development. European Journal of Marketing. 34 (5/6), pp. 551-575. https://doi.org/10.1108/03090560010321938

TitleComputer-based support for marketing strategy development
AuthorsLi, Shuliang, Kinman, R., Duan, Y. and Edwards, J.S.
Abstract

Reports on an investigation of computer-based support for developing marketing strategy. First, on the basis of a literature study, the nature of marketing strategy development is clarified. The needs for computer-based support are identified. The status and underlying problems of existing computer-based information systems for developing marketing strategy are then examined. Finally, a mail questionnaire survey on computer-based support for developing marketing strategy is discussed. The major issues addressed in the survey were: managers’ needs for computer-based support in developing marketing strategy; the current provision of computer-based information systems; and the gaps between the identified needs and current provision. It is believed that this was the first study to use a large-scale questionnaire survey to explore these issues. The findings provide important evidence and implications for both researchers and designers of computer-based support for marketing strategy development.

JournalEuropean Journal of Marketing
Journal citation34 (5/6), pp. 551-575
ISSN0309-0566
Year2000
PublisherEmerald Publishing Limited
Digital Object Identifier (DOI)https://doi.org/10.1108/03090560010321938
Publication dates
Published2000

Related outputs

A quantum growth simulation model for value co-creation participants considering the interactions and capabilities of decision makers
Huang, D. and Li, Shuliang 2024. A quantum growth simulation model for value co-creation participants considering the interactions and capabilities of decision makers. Westminster, London, England, UK University of Westminster.

Preface for the Proceedings of the 10th International Conference on Information Management (ICIM 2024)
Li, Shuliang 2024. Preface for the Proceedings of the 10th International Conference on Information Management (ICIM 2024). Li, Shuliang (ed.) The 10th International Conference on Information Management (ICIM 2024) . Robinson College, University of Cambridge, England, UK 08 - 10 Mar 2024 Springer.

The Metaverse: Paradigm, technologies, quantum strategies, intelligent smart avatar and digital clone and consumer behaviour, AI digital cloning & clones, Metaverse analytics, Metaverse memory recalling, and cyber security & survivability
Li, Shuliang 2024. The Metaverse: Paradigm, technologies, quantum strategies, intelligent smart avatar and digital clone and consumer behaviour, AI digital cloning & clones, Metaverse analytics, Metaverse memory recalling, and cyber security & survivability. The 10th International Conference on Information Management (ICIM 2024) . Robinson College, University of Cambridge, England, UK 08 - 10 Mar 2024

Keynote speech on the Metaverse (Meta universe) framework, strategies, technologies, deshopping & analytics for the 9th International Conference on Information Management (ICIM 2023) at the University of Oxford UK
Li, Shuliang 2023. Keynote speech on the Metaverse (Meta universe) framework, strategies, technologies, deshopping & analytics for the 9th International Conference on Information Management (ICIM 2023) at the University of Oxford UK. The 9th International Conference on Information Management (ICIM2023). The University of Oxford, Oxford, England, UK 17 - 19 Mar 2023

Preface for the IEEE Conference Proceedings of the 9th International Conference on Information Management at the University of Oxford, England, UK
Li, Shuliang 2023. Preface for the IEEE Conference Proceedings of the 9th International Conference on Information Management at the University of Oxford, England, UK. The 9th International Conference on Information Management (ICIM2023). The University of Oxford, Oxford, England, UK 17 - 19 Mar 2023 IEEE .

Multi-Agent-Based Modeling of Deshopping Behavior Considering Two or More Shops or Web Sites
Rahman, S. and Li, Shuliang 2023. Multi-Agent-Based Modeling of Deshopping Behavior Considering Two or More Shops or Web Sites. The 9th International Conference on Information Management (ICIM2023). The University of Oxford, Oxford, England, UK 17 - 19 Mar 2023 IEEE . https://doi.org/10.1109/icim58774.2023.00025

Analysis of the quantum evolutionary game of coordination game
Huang, D. and Li, Shuliang 2023. Analysis of the quantum evolutionary game of coordination game. Chinese Journal of Management Science. 31 (6), pp. 253-264. https://doi.org/10.16381/j.cnki.issn1003-207x.2020.1320

Preface for the 8th International Conference on Information Management (ICIM 2022)
Li, Shuliang 2022. Preface for the 8th International Conference on Information Management (ICIM 2022). Li, Shuliang (ed.) the 8th International Conference on Information Management (ICIM 2022). Cambridge, England, UK 25 - 27 Mar 2022 IEEE . https://doi.org/10.1109/ICIM56520.2022.00005

The Metaverse: framework, quantum strategies, technologies and analytics
Li, Shuliang 2022. The Metaverse: framework, quantum strategies, technologies and analytics. The 8th International Conference on Information Management (ICIM 2022). Cambridge, England, UK 25 - 27 Mar 2022 IEEE .

An Improved Lotka–Volterra Model Using Quantum Game Theory
Huang, D. and Li, Shuliang 2021. An Improved Lotka–Volterra Model Using Quantum Game Theory. Mathematics. 9 (18) 2217. https://doi.org/10.3390/math9182217

A study on the symbiotic model for green and conventional buildings considering the game payoff matrix and limited market capacity
Huang, D. and Li, Shuliang 2021. A study on the symbiotic model for green and conventional buildings considering the game payoff matrix and limited market capacity. Chinese Journal of Management Science. 29 (8), pp. 94-105.

Preface for the Proceedings of the 4th International Conference on Information Management & Management Science (IMMS 2021)
Li, Shuliang 2021. Preface for the Proceedings of the 4th International Conference on Information Management & Management Science (IMMS 2021). The 4th International Conference on Information Management & Management Science (IMMS 2021). Online virtual 27 - 29 Aug 2021 ACM.

Web Analytics: Web sites, strategies, models, frameworks, software tools & decision support
Li, Shuliang 2021. Web Analytics: Web sites, strategies, models, frameworks, software tools & decision support. The 4th International Conference on Information Management & Management Science (IMMS 2021). Online virtual 27 - 29 Aug 2021 ACM.

Preface for the IEEE proceedings of the 7th International Conference on Information Management at Imperial College London UK
Li, Shuliang 2021. Preface for the IEEE proceedings of the 7th International Conference on Information Management at Imperial College London UK. Li, Shuliang (ed.) The 7th International Conference on Information Management at Imperial College London UK. Online virtual conference & Imperial College London, England, the United Kingdom 27 - 29 Mar 2021 IEEE .

Preface for the Proceedings of the 2020 International Conference on Information Management & Management Science (IMMS 2020) and the 2nd World Conference on Management Science and Engineering (WCMSE 2020)
Li, Shuliang 2020. Preface for the Proceedings of the 2020 International Conference on Information Management & Management Science (IMMS 2020) and the 2nd World Conference on Management Science and Engineering (WCMSE 2020). Li, Shuliang (ed.) The 2020 International Conference on Information Management & Management Science (IMMS 2020) and the 2nd World Conference on Management Science and Engineering (WCMSE 2020). Imperial College London, England, the United Kingdom 07 - 09 Aug 2020 ACM.

Keynote on ICIM 2020: Quantum models, multi-agents & intelligent systems for business & management and for fighting against COVID-19
Li, Shuliang 2020. Keynote on ICIM 2020: Quantum models, multi-agents & intelligent systems for business & management and for fighting against COVID-19. The 6th International Conference on Information Management (ICIM2020). Imperial College London, England, the United Kingdom 27 - 29 Mar 2020 IEEE .

Preface for the Proceedings of the 6th International Conference on Information Management (ICIM2020) 27-29 March 2020 IEEE
Li, Shuliang 2020. Preface for the Proceedings of the 6th International Conference on Information Management (ICIM2020) 27-29 March 2020 IEEE . The 6th IEEE International Conference on Information Management (ICIM 2020). Imperial College London IEEE .

Preface for the Proceedings of the 2019 International Conference on Information Management and Management Science (IMMS 2019) (ACM). 2019 International Conference on Information Management and Management Science, 23-25 Aug 2019 Chengdu China
Li, Shuliang 2019. Preface for the Proceedings of the 2019 International Conference on Information Management and Management Science (IMMS 2019) (ACM). 2019 International Conference on Information Management and Management Science, 23-25 Aug 2019 Chengdu China. ACM.

Preface for IEEE Proceedings of the 5th International Conference on Information Management (ICIM 2019) Cambridge UK
Li, Shuliang and Hopgood, Adrian 2019. Preface for IEEE Proceedings of the 5th International Conference on Information Management (ICIM 2019) Cambridge UK. The 5th International Conference on Information Management (ICIM 2019). Trinity Hall, the University of Cambridge, England, UK 24 - 27 Mar 2019 IEEE .

Preface for the ACM proceedings of the 2019 International Conference on Computers in Management and Business (ICCMB 2019) Cambridge UK
Li, Shuliang and Hopgood, Adrian 2019. Preface for the ACM proceedings of the 2019 International Conference on Computers in Management and Business (ICCMB 2019) Cambridge UK. The 2019 International Conference on Computers in Management and Business (ICCMB 2019). Trinity Hall, the University of Cambridge, UK 24 - 27 Mar 2019 ACM.

A Resilient Multi-factor Framework for Low Carbon Cities: An International Perspective
Zeng, Y., Li, Shuliang, Deng, Liangru and Feng, Shuoyue 2019. A Resilient Multi-factor Framework for Low Carbon Cities: An International Perspective. International Journal of Environmental Science and Development. 10 (2), pp. 57-61. https://doi.org/10.18178/ijesd.2019.10.2.1146

Preface for the Proceedings of 2018 International Conference on Information Management and Management Science (IMMS 2018) (ACM)
Li, Shuliang 2018. Preface for the Proceedings of 2018 International Conference on Information Management and Management Science (IMMS 2018) (ACM). 2018 International Conference on Information Management and Management Science (IMMS2018). Chengdu, China 25 - 27 Aug 2018 ACM.

Preface for the ACM proceedings of the 2018 International Conference on Computers in Management and Business (ICCMB2018) Oxford UK
Li, Shuliang 2018. Preface for the ACM proceedings of the 2018 International Conference on Computers in Management and Business (ICCMB2018) Oxford UK. The 2018 International Conference on Computers in Management and Business (ICCMB2018) Oxford UK. The University of Oxford, Oxford, England, UK 25 - 27 May 2018 ACM.

Preface for the IEEE conference proceedings of the 2018 4th International Conference on Information Management (ICIM2018) Oxford UK
Li, Shuliang 2018. Preface for the IEEE conference proceedings of the 2018 4th International Conference on Information Management (ICIM2018) Oxford UK. The 2018 4th International Conference on Information Management (ICIM2018). The University of Oxford, Oxford, England, UK 25 - 27 May 2018 IEEE .

A Resilient Multi-factor Framework for Low Carbon Cities: An International Perspective
Zeng, Y., Li, Shuliang, Deng, L. and Feng, S. 2018. A Resilient Multi-factor Framework for Low Carbon Cities: An International Perspective. 2018 International Conference on Information Management and Management Sciences (IMMS 2018). Chengdu, China 25 - 27 Aug 2018

Quantum games, quantum models, simulation & intelligent systems
Li, Shuliang 2018. Quantum games, quantum models, simulation & intelligent systems. The 2018 4th International Conference on Information Management (ICIM2018), Oxford, UK. The University of Oxford, Oxford, England, UK 25 - 27 May 2018

Quantum strategies, quantum games, agent-based simulation, and intelligent systems for business, management and engineering
Li, Shuliang 2018. Quantum strategies, quantum games, agent-based simulation, and intelligent systems for business, management and engineering. The 2018 International Conference on Computers in Management and Business (ICCMB2018), Oxford, UK. The University of Oxford, Oxford, England, UK 25 - 27 May 2018

Quantum strategies, quantum games, multi-agent-based simulation, big data, and hybrid intelligent systems
Li, Shuliang 2018. Quantum strategies, quantum games, multi-agent-based simulation, big data, and hybrid intelligent systems. The 2018 4th International Conference on Information Management (ICIM2018). Oxford, England, UK 25 - 27 May 2018

A Survey of the Current Status of Research on Quantum Games
Huang, D. and Li, Shuliang 2018. A Survey of the Current Status of Research on Quantum Games. The 2018 4th International Conference on Information Management (ICIM2018) IEEE. The University of Oxford, Oxford, United Kingdom 25 - 27 May 2018 IEEE . https://doi.org/10.1109/INFOMAN.2018.8392807

Hybrid Quantum Games
Li, Shuliang and Huang, D. 2017. Hybrid Quantum Games. Westminster, London, England, the United Kingdom University of Westminster.

Software code for hybrid quantum games
Huang, D. and Li, Shuliang 2017. Software code for hybrid quantum games.

A novel software system for hybrid quantum games
Huang, D. and Li, Shuliang 2017. A novel software system for hybrid quantum games.

Software Work for Analysing the Current Status of Research on Quantum Games
Huang, D. and Li, Shuliang 2017. Software Work for Analysing the Current Status of Research on Quantum Games.

Preface for The 2nd International Conference on Knowledge Engineering and Applications
Li, Shuliang 2017. Preface for The 2nd International Conference on Knowledge Engineering and Applications. The 2nd International Conference on Knowledge Engineering and Applications (ICKEA2017). Imperial College London, United Kingdom, 21 - 23 Oct 2017

The measurement, mathematical and logical modeling, and agent-based simulation of carbon intangible assets with embedded strategies
Zeng, Y., Li, Shuliang and Deng, Liangru 2017. The measurement, mathematical and logical modeling, and agent-based simulation of carbon intangible assets with embedded strategies. The 2nd International Conference on Knowledge Engineering and Applications (ICKEA2017). Imperial College London, UK 21 - 23 Oct 2017 IEEE . https://doi.org/10.1109/ICKEA.2017.8169905

Measurement, multi-agent-based modeling and simulation software for enterprise intangible carbon assets with embedded management strategies
Zeng, Y. and Li, Shuliang 2017. Measurement, multi-agent-based modeling and simulation software for enterprise intangible carbon assets with embedded management strategies.

Multi-agent-based modeling and simulation software system of the value space for enterprise carbon assets
Zeng, Y. and Li, Shuliang 2017. Multi-agent-based modeling and simulation software system of the value space for enterprise carbon assets.

Keynote: Quantum strategies, big data, and hybrid intelligent marketing & digital marketing strategy support systems for training, teaching & learning in education
Li, Shuliang 2017. Keynote: Quantum strategies, big data, and hybrid intelligent marketing & digital marketing strategy support systems for training, teaching & learning in education. 9th International Conference on Education Technology and Computers (ICETC 2017). Barcelona, Spain 20 - 22 Dec 2017

Keynote: Quantum strategies, simulation, big data, and hybrid intelligent systems for business, management & engineering
Li, Shuliang 2017. Keynote: Quantum strategies, simulation, big data, and hybrid intelligent systems for business, management & engineering. The 2nd International Conference on Knowledge Engineering & Applications (ICKEA2017). Imperial College, London, UK 21 - 23 Oct 2017

Research software: Computer code for simulating value co-creation
Huang, D. and Li, Shuliang 2017. Research software: Computer code for simulating value co-creation. Research software system.

Research software: A multi-agent-based software system for modelling and simulation of the value space of low carbon assets
Zeng, Y. and Li, Shuliang 2017. Research software: A multi-agent-based software system for modelling and simulation of the value space of low carbon assets. Research software system.

Preface for the Proceedings of the 3rd international conference on information management (ICIM2017)
Li, Shuliang 2017. Preface for the Proceedings of the 3rd international conference on information management (ICIM2017). 3rd international conference on information management (ICIM2017) . Chengdu, China 21 - 23 Apr 2017 IEEE .

Density Game Analysis and Evolutionary Equilibrium of Supply Side Symbiosis Behavior of Green Building Considering the Market Carrying Capacity
Huang, D. and Li, Shuliang 2017. Density Game Analysis and Evolutionary Equilibrium of Supply Side Symbiosis Behavior of Green Building Considering the Market Carrying Capacity . The 2nd International Conference on Knowledge Engineering and Applications (ICKEA2017) IEEE. Imperial College, London 21 - 23 Oct 2017 IEEE . https://doi.org/10.1109/ICKEA.2017.8169932

A software system for safety supervision of coal mining in China: Adapted evolutionary jungle model, and simulation and analysis of the co-evolution process of the interaction between supervision agents and the enterprise agents, and how the stable coexistence equilibrium point can be reached
Huang, D. and Li, Shuliang 2017. A software system for safety supervision of coal mining in China: Adapted evolutionary jungle model, and simulation and analysis of the co-evolution process of the interaction between supervision agents and the enterprise agents, and how the stable coexistence equilibrium point can be reached. Research software system.

A software system for density game analysis of supply side symbiosis behaviour of green buildings considering the construction market carrying capacity
Huang, D. and Li, Shuliang 2017. A software system for density game analysis of supply side symbiosis behaviour of green buildings considering the construction market carrying capacity. Research software system.

Data, Information, Knowledge, Models & Systems for Decision Making in the Digital Age
Li, Shuliang 2017. Data, Information, Knowledge, Models & Systems for Decision Making in the Digital Age. 3rd International Conference on Information Management (ICIM2017). Chengdu, China 21 - 23 Apr 2017

Investigating Survivability of Configuration Management Tools in Unreliable and Hostile Networks
Karvinen, T. and Li, Shuliang 2017. Investigating Survivability of Configuration Management Tools in Unreliable and Hostile Networks. Proceedings of 2017 3rd International Conference on Information Management (ICIM 2017). Chengdu, China. 21 - 23 Apr 2017 IEEE . https://doi.org/10.1109/INFOMAN.2017.7950402

Multi-Agent-Based Modelling, Simulation and Heterogeneity Analysis of the Management Strategies for Enterprise Carbon Assets
Zeng, Y., Li, Shuliang, Fan, L. and Deng, L. 2017. Multi-Agent-Based Modelling, Simulation and Heterogeneity Analysis of the Management Strategies for Enterprise Carbon Assets. Forum on Science and Technology in China. 5 (7), pp. 87-96.

Identification of enterprise carbon assets based on a business perspective
Zeng, Y., Fan, L. and Li, Shuliang 2017. Identification of enterprise carbon assets based on a business perspective. Forum on Science and Technology in China. (2), pp. 105-113.

Keynote: Hybrid intelligent models and systems for problem solving and decision making
Li, Shuliang 2016. Keynote: Hybrid intelligent models and systems for problem solving and decision making. The 2nd International Conference on Information Management (ICIM2016) . London. UK 07 - 08 May 2016

Preface for the Proceedings of the 2nd International Conference on Information Management (ICIM2016)
Li, Shuliang 2016. Preface for the Proceedings of the 2nd International Conference on Information Management (ICIM2016). The 2nd International Conference on Information Management (ICIM2016). London, England, United Kingdom 07 - 08 May 2016 IEEE .

Preface for the Proceedings of the 6th International Conference on Information Communication and Management (ICICM2016)
Li, Shuliang 2016. Preface for the Proceedings of the 6th International Conference on Information Communication and Management (ICICM2016). The 6th International Conference on Information Communication and Management (ICICM2016). Hertfordshire, United Kingdom 29 - 31 Oct 2016 IEEE .

A multi-agent-based simulation system for allowance allocation management of carbon dioxide emissions in China
Liu, N., Li, Shuliang and Fan, L. 2016. A multi-agent-based simulation system for allowance allocation management of carbon dioxide emissions in China. Research software system.

A multi-agent-based simulation software system for enterprise carbon asset management
Zeng, Y. and Li, Shuliang 2016. A multi-agent-based simulation software system for enterprise carbon asset management.

A multi-agent-based prototype software system for simulating and analysing deshopping behaviour and how companies respond
Rahman, S. and Li, Shuliang 2016. A multi-agent-based prototype software system for simulating and analysing deshopping behaviour and how companies respond.

Methods, Models & Systems for Dealing with Some Business, Management & Engineering Problems
Li, Shuliang 2016. Methods, Models & Systems for Dealing with Some Business, Management & Engineering Problems. 6th International Conference on Information Communication and Management (ICICM 2016). Hatfield, England, UK 29 - 31 Oct 2016

Agent-Based Simulation of the Evolution of Enterprise Carbon Assets
Zeng, Y., Yin and Li, Shuliang 2016. Agent-Based Simulation of the Evolution of Enterprise Carbon Assets. 2016 International Conference on Robots & Intelligent Systems (ICRIS2016) . Zhangjiajie, China 27 - 28 Aug 2016 IEEE . https://doi.org/10.1109/ICRIS.2016.16

Towards a Systematic Framework for the Modelling of the Allocation of Carbon Dioxide Emission Quotas in China
Liu, N., Li, Shuliang and Fan, L. 2016. Towards a Systematic Framework for the Modelling of the Allocation of Carbon Dioxide Emission Quotas in China. Academics World International Conference. Chengdu, China 10 Apr 2016 Academics World.

Agent-Based Modeling of Deshopping Behaviour: A Single Shop Model with Multiple Deshoppers
Rahman, S. and Li, Shuliang 2016. Agent-Based Modeling of Deshopping Behaviour: A Single Shop Model with Multiple Deshoppers. The 2nd International Conference on Information Management (ICIM2016). London 08 May 2016 IEEE . https://doi.org/10.1109/INFOMAN.2016.7477539

Keynote: Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age
Li, Shuliang 2015. Keynote: Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age. The 6th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA2015). Guiyang, China 18 - 19 Aug 2015 IEEE .

A Hybrid Paradigm for Modeling, Simulation and Analysis of Brand Virality in Social Media
Li, Shuliang, Li, J.Z. and Geng, L. 2015. A Hybrid Paradigm for Modeling, Simulation and Analysis of Brand Virality in Social Media. 2015 Sixth International Conference on Intelligent Systems Design and Engineering Applications (ISDEA2015). Guiyang, China Aug 2015 IEEE . https://doi.org/10.1109/ISDEA.2015.16

Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age (Keynote)
Li, Shuliang 2015. Hybrid Intelligent Models and Systems for Problem Solving and Decision Making in the Digital Age (Keynote). The 6th International Conference on Intelligent Systems Design and Engineering Applications (ISDEA2015). Guiyang, China 18 Aug 2015

Web-enabled hybrid framework and prototype system towards developing traditional, digital, mobile and social media marketing strategies
Li, Shuliang, Li, J.Z., Thuy Diem, M., Xu, J., Geng, L. and Hopgood, A. 2015. Web-enabled hybrid framework and prototype system towards developing traditional, digital, mobile and social media marketing strategies.

A framework for extracting and representing project knowledge contexts using topic models and dynamic knowledge maps
Xu, J., Li, Z., Li, Shuliang and Yanyan, Z. 2015. A framework for extracting and representing project knowledge contexts using topic models and dynamic knowledge maps. Proc. SPIE 9631, Seventh International Conference on Digital Image Processing (ICDIP 2015), 96311P (July 6, 2015); doi:10.1117/12.2196528. April 2015 SPIE. https://doi.org/10.1117/12.2196528

The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making
Long, Q. and Li, Shuliang 2014. The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making. The International Conference on Intelligent Systems Design and Engineering Applications(ISDEA 2014). Zhangjiajie, China 15 - 16 Jun 2014 IEEE . https://doi.org/10.1109/ISDEA.2014.234

Keynote: Intelligent decision support models & systems in the digital age
Li, Shuliang 2014. Keynote: Intelligent decision support models & systems in the digital age. The 7th international conference on intelligent computation technology and automation (ICICTA2014). Changsha, China 25 - 26 Oct 2014

The development, status and trends of recommender systems: a comprehensive and critical literature review
Xu, J., Johnson-Wahrmannand Karaleise and Li, Shuliang 2014. The development, status and trends of recommender systems: a comprehensive and critical literature review. in: Proceedings of Mathematics and Computers in Sciences and Industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria EUROPMENT Book Series. pp. 117-122

A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond
Rahman, S. and Li, Shuliang 2014. A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond. in: Latest trends in energy, environment and development: proceedings of the 3rd International Conference on Energy Systems, Environment, Entrepreneurship and Innovation, 3rd-5th June 2014, Salerno, Italy WSEAS.

A multi-agent-based evolution model of innovation networks in dynamic environments
Long, Q. and Li, Shuliang 2014. A multi-agent-based evolution model of innovation networks in dynamic environments. in: Proceedings of mathematics and computers in sciences and industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria IEEE .

Mathematical description and complex adaptive system modeling for evolutionary branding
Long, Q. and Li, Shuliang 2014. Mathematical description and complex adaptive system modeling for evolutionary branding. in: Proceedings of the 7th international conference on intelligent computation technology and automation (ICICTA2014), 25th-26th October 2014, Changsha, China IEEE . pp. 352-355

Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model
Li, Shuliang and Li, J.Z. 2014. Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model. in: Proceedings of the 13th international conference on artificial intelligence, knowledge engineering and data bases, 15-17th May 2014, Gdansk, Poland. WSEAS. pp. 106 -111

Linking social media with open innovation: an intelligent model
Li, J.Z. and Li, Shuliang 2014. Linking social media with open innovation: an intelligent model. in: Proceedings of the 7th International Conference on Intelligent Computation Technology and Automation, 25th-26th October 2014, Changsha, China IEEE . pp. 331-335

A web-based hybrid system for evaluating marketing and e-commerce web site performance
Li, Shuliang and Li, J.Z. 2013. A web-based hybrid system for evaluating marketing and e-commerce web site performance. in: Proceedings of 2013 Fourth International Conference on Digital Manufacturing & Automation (1st International Conference on Computer Integrated Manufacturing and Automation (ICCIMA2013)), 18th - 19th May 2013, Qingdao, China IEEE . pp. 94-97

An integrated approach towards linking intranet information portal with CMS and CRM: a bank application
Mayo Domenech, E. and Li, Shuliang 2013. An integrated approach towards linking intranet information portal with CMS and CRM: a bank application. Neck, R. (ed.) Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities). Nanjing, China 17 - 19 Nov 2013 WSEAS.

Supplier selection: literature review, practical issues and some empirical findings from Malaysia
Rahaman, F.J., Li, Shuliang and Barnes, D. 2013. Supplier selection: literature review, practical issues and some empirical findings from Malaysia. in: Mathematics and Computers in Contemporary Science: Proceedings of the 7th International Conference on Economy and Management Transformation (EMT '13), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 216-219

An integrated approach towards linking intranet information portal with CMS and CRM: a bank application
Mayo Domenech, E., Li, Shuliang and Long, Q. 2013. An integrated approach towards linking intranet information portal with CMS and CRM: a bank application. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 108-112

A multi-agent-based novel framework for flexible and tailorable modeling and smart simulation for supply chains
Long, Q., Li, Shuliang and Hopgood, A. 2013. A multi-agent-based novel framework for flexible and tailorable modeling and smart simulation for supply chains. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 59-63

The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems
Li, Shuliang, Li, J.Z., Li, Shuliang, Liu, D., Xu, J. and Li S.L. 2013. The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems. in: Proceedings of the international conference on automation and information (ICAI '13) (recent advances in automatic control, information and communications) Valencia, Spain, 6th - 8th August, 2013 ICAI. pp. 187-190

Linking social media, intelligent agents and expert systems for formulating open innovation strategies for software development
Adetola, A., Li, Shuliang, Rieple, A. and Ñíguez, T.M. 2013. Linking social media, intelligent agents and expert systems for formulating open innovation strategies for software development. in: Mathematics and Computers in Contemporary Science (WSEAS proceedings of the 11th International Conference on E-Activities), Nanjing, China, 17th -19th November, 2013 WSEAS. pp. 234-240

WebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance
Li, Shuliang and Li, J.Z. 2012. WebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance. Research software system.

WebMarP – a Web-based hybrid system for traditional, digital and social media marketing, and EC site performance evaluation
Li, J.Z. and Li, Shuliang 2012. WebMarP – a Web-based hybrid system for traditional, digital and social media marketing, and EC site performance evaluation.

A web-based hybrid system for blended electronic, mobile and social media marketing planning
Li, Shuliang and Li, J.Z. 2012. A web-based hybrid system for blended electronic, mobile and social media marketing planning. in: IEEE Proceedings of the International Conference on Computer Science and Service System (CSSS 2012) IEEE . pp. 3549-3552

A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China
Li, Shuliang 2012. A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China. in: IEEE Proceedings of the International Conference on Management and Service Science (MASS 2012) IEEE .

Editorial: Hybrid systems and adaptive foraging multi-agent approaches towards strategic marketing decision-making
Li, Shuliang 2012. Editorial: Hybrid systems and adaptive foraging multi-agent approaches towards strategic marketing decision-making. Journal of Accounting and Marketing. 1 (1), pp. 1-2.

WebIntegrated - a Web-based hybrid intelligent system for advising integrated conventional marketing, digital marketing, mobile marketing and social media marketing strategies
Li, J.Z. and Li, Shuliang 2011. WebIntegrated - a Web-based hybrid intelligent system for advising integrated conventional marketing, digital marketing, mobile marketing and social media marketing strategies.

WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies
Li, Shuliang, Li, J.Z., He, H., Ward, P. and Davies, B.J. 2011. WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications. 38 (8), pp. 10606-10613. https://doi.org/10.1016/j.eswa.2011.02.128

A mathematical, computational and symbolic representation framework towards digital marketing planning
Li, Shuliang, Li, J.Z. and Hardley, F. 2011. A mathematical, computational and symbolic representation framework towards digital marketing planning. in: Proceedings of International Conference on Management and Service Science (MASS 2011),12-14 August 2011, Wuhan, China. IEEE IEEE .

Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples
Li, Shuliang and Li, J.Z. 2011. Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples. in: Recent researches in sociology, financing, environment and health sciences (Proceedings of the 5th WSEAS International Conference on Management Marketing and Finances (MMF '11)), 24 - 26 Mar 2011, Meloneras, Gran Canaria, Spain WSEAS. pp. 174-180

WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning
Li, Shuliang and Li, J.Z. 2010. WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning. Expert Systems with Applications. 37 (10), pp. 7094-7100. https://doi.org/10.1016/j.eswa.2010.03.007

AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making
Li, Shuliang and Li, J.Z. 2010. AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications. 37 (3), pp. 2580-2587. https://doi.org/10.1016/j.eswa.2009.08.022

A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness
Li, Shuliang, Li, J.Z. and Hong, H. 2010. A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. in: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11th – 13th April 2010 WSEAS. pp. 17-22

Identifying key factors affecting transnational knowledge transfer
Duan, Y., Nie, W. and Coakes, E. 2010. Identifying key factors affecting transnational knowledge transfer. Information & Management. 47 (7-8), pp. 356-363. https://doi.org/10.1016/j.im.2010.08.003

A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty
Li, Shuliang and Li, J.Z. 2009. A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management. 16 (3), pp. 231-254. https://doi.org/10.1002/isaf.302

Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty
Li, Shuliang and Li, J.Z. 2009. Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications. 36 (3, part 1), pp. 5557-5564. https://doi.org/10.1016/j.eswa.2008.06.095

WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning
Li, J.Z. and Li, Shuliang 2009. WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning.

A Web-based hybrid system for international marketing planning
Li, Shuliang and Li, J.Z. 2009. A Web-based hybrid system for international marketing planning. in: Hashemi, S. and Vobach, C. (ed.) Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009 WSEAS. pp. 38-43

WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning
Li, J.Z. and Li, Shuliang 2008. WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning.

AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making
Li, J.Z. and Li, Shuliang 2008. AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making.

Combining AHP, simulation and a fuzzy expert system for strategic marketing planning
Li, Shuliang and Li, J.Z. 2008. Combining AHP, simulation and a fuzzy expert system for strategic marketing planning. IFSAM (the International Federation of Scholarly Association of Management) IXth World Congress. Shanghai, China 27th – 28th July 2008

Special issue on: "Using technology for innovation and knowledge sharing in SMEs: sociotechnical approaches"
Coakes, E., Duan, Y. and Alkaragouli, W. 2008. Special issue on: "Using technology for innovation and knowledge sharing in SMEs: sociotechnical approaches". International Journal of Knowledge Management Studies. 2 (3), p. Editorial.

AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Li, Shuliang 2007. AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making. Expert Systems with Applications. 33 (3), pp. 565-571. https://doi.org/10.1016/j.eswa.2006.05.018

Strategic diagnostics and management decision making: a hybrid knowledge-based approach
Moutinho, L., Rita, P. and Li, Shuliang 2006. Strategic diagnostics and management decision making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management. 14 (3), pp. 129-155. https://doi.org/10.1002/isaf.281

A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies
Li, Shuliang 2006. A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China UNKNOWN. pp. 319-328

A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition
Li, Shuliang 2006. A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China China pp. 311-318

A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system
Li, Shuliang 2005. A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications. 29 (2), pp. 393-400. https://doi.org/10.1016/j.eswa.2005.04.018

ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies
Li, Shuliang 2005. ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies. Research software system.

Evaluation of UK car insurance brokers' web sites: some preliminary findings
Li, Shuliang and Holeckova, K. 2005. Evaluation of UK car insurance brokers' web sites: some preliminary findings. Marketing Intelligence & Planning. 23 (1), pp. 77-88. https://doi.org/10.1108/02634500510577483

WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
Li, Shuliang 2004. WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning. 22 (7), pp. 751-760. https://doi.org/10.1108/02634500410568583

A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system
Li, Shuliang and Sugden, G. 2004. A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system. in: Bramer, M., Ellis, R. and Macintosh, A. (ed.) Applications and innovations in intelligent systems XI : proceedings of AI2003, the twenty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence London, UK. (For BCS SGAI AI2003 conference at the University of Cambridge, Cambridge, England, UK. 2003) Springer.

Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang, Davies, B.J., Edwards, J.S., Kinman, R. and Duan, Y. 2002. Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning. 20 (5), pp. 273-284. https://doi.org/10.1108/02634500210441521

WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies
Li, Shuliang 2002. WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies. Research software system.

Key issues in using information systems for strategic marketing decisions
Li, Shuliang and Davies, B.J. 2001. Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making. 2 (1), pp. 16-34.

GloStra: a hybrid system for developing global strategy and associated Internet strategy
Li, Shuliang and Davies, B.J. 2001. GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems. 101 (3), pp. 132-140. https://doi.org/10.1108/02635570110386643

Developing marketing strategy with MarStra: the support system and the real-world tests
Li, Shuliang 2000. Developing marketing strategy with MarStra: the support system and the real-world tests. Marketing Intelligence & Planning. 18 (3), pp. 135-144. https://doi.org/10.1108/02634500010327926

The development of a hybrid intelligent system for developing marketing strategy
Li, Shuliang 2000. The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems. 27 (4), pp. 395-409. https://doi.org/10.1016/S0167-9236(99)00061-5

GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies
Li, Shuliang 1999. GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies. Research software system.

A framework for a hybrid intelligent system in support of marketing strategy development
Li, Shuliang, Duan, Y., Kinman, R. and Edwards, J.S. 1999. A framework for a hybrid intelligent system in support of marketing strategy development. Marketing Intelligence & Planning. 17 (2), pp. 70-79. https://doi.org/10.1108/02634509910260922

MarStra – An intelligent hybrid system for developing marketing strategies
Li, Shuliang 1998. MarStra – An intelligent hybrid system for developing marketing strategies. Research software system.

An Integrated Approach to Flexible Modelling and Animated Simulation
Li, Shuliang 1994. An Integrated Approach to Flexible Modelling and Animated Simulation. Journal of Southwest Jiaotong University (English version). 2 (2), pp. 119-125.

Simulation with Animation
Li, Shuliang 1990. Simulation with Animation. Chengdu, China Publishing House of Southwest Jiaotong University China.

Permalink - https://westminsterresearch.westminster.ac.uk/item/944v0/computer-based-support-for-marketing-strategy-development


Share this

Usage statistics

768 total views
0 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.