Huang, D. and Li, Shuliang 2024. A quantum growth simulation model for value co-creation participants considering the interactions and capabilities of decision makers. Westminster, London, England, UK University of Westminster.
| Title | A quantum growth simulation model for value co-creation participants considering the interactions and capabilities of decision makers |
|---|---|
| Authors | Huang, D. and Li, Shuliang |
| Type | Working paper |
| Abstract | Research on participant growth mechanisms is an important research component of value co-creation in the industries, business and computer and AI applications. . However, there is limited rigorous mathematical modeling of this phenomenon, despite the potential for factors such as capability sufficiency, strategy interaction, and game payoff to affect actor population development in value co-creation within an eco-system. To address this, a novel value co-creation modeling approach is proposed and established by integrating evolutionary mutualism and actors’ strategic interactions, based on quantum game theory and system dynamics, while highlighting actors’ capability sufficiency. Model stability requires in three different scenarios are analyzed. The results show that although the actors are mutualistic, the stability of the value co-creation model is seriously influenced by capability sufficiency. The model has a practically meaningful stable mutualism point when the two forms of actors (service provider and customer) have sufficient capabilities. Moreover, the stability condition is closely related to the quantum entanglement parameter, which can be presented precisely in our model. Furthermore, it is suggested that actors in value co-creation should pay more attention to capability sufficiency to support value co-creation and interaction harmony. |
| Keywords | value co-creation |
| operant resource sufficiency | |
| quantum mutualism model | |
| stability analysis | |
| system dynamics | |
| computer simulation | |
| Year | 2024 |
| Publisher | University of Westminster |
| Place of publication | Westminster, London, England, UK |
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Li, Shuliang and Li, J.Z. 2010. AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications. 37 (3), pp. 2580-2587. https://doi.org/10.1016/j.eswa.2009.08.022
A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness
Li, Shuliang, Li, J.Z. and Hong, H. 2010. A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. in: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11th – 13th April 2010 WSEAS. pp. 17-22
A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty
Li, Shuliang and Li, J.Z. 2009. A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management. 16 (3), pp. 231-254. https://doi.org/10.1002/isaf.302
Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty
Li, Shuliang and Li, J.Z. 2009. Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications. 36 (3, part 1), pp. 5557-5564. https://doi.org/10.1016/j.eswa.2008.06.095
WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning
Li, J.Z. and Li, Shuliang 2009. WebDigital – a Web-based hybrid knowledge automation system for digital marketing planning.
A Web-based hybrid system for international marketing planning
Li, Shuliang and Li, J.Z. 2009. A Web-based hybrid system for international marketing planning. in: Hashemi, S. and Vobach, C. (ed.) Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009 WSEAS. pp. 38-43
WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning
Li, J.Z. and Li, Shuliang 2008. WebInternational - a Web-based hybrid system that combines Web knowledge automation, fuzzy logic and online databases for international marketing planning.
AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making
Li, J.Z. and Li, Shuliang 2008. AgentsInternational - an Internet-enabled hybrid system that integrates multiple intelligent agents, Monte Carlo simulation, knowledge bases and fuzzy logic for international marketing decision making.
Combining AHP, simulation and a fuzzy expert system for strategic marketing planning
Li, Shuliang and Li, J.Z. 2008. Combining AHP, simulation and a fuzzy expert system for strategic marketing planning. IFSAM (the International Federation of Scholarly Association of Management) IXth World Congress. Shanghai, China 27th – 28th July 2008
AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making
Li, Shuliang 2007. AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making. Expert Systems with Applications. 33 (3), pp. 565-571. https://doi.org/10.1016/j.eswa.2006.05.018
Strategic diagnostics and management decision making: a hybrid knowledge-based approach
Moutinho, L., Rita, P. and Li, Shuliang 2006. Strategic diagnostics and management decision making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management. 14 (3), pp. 129-155. https://doi.org/10.1002/isaf.281
A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies
Li, Shuliang 2006. A web-based knowledge automation expert system for developing tourism competitive strategies and associated IT strategies. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China UNKNOWN. pp. 319-328
A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition
Li, Shuliang 2006. A novel approach to strategy-making: multiple intelligent software agents coupled with human judgement and intuition. in: Proceedings of Tourism and the New Asia: Implications for Research, Policy and Practice. 9-12th August 2006, Beijing, China China pp. 311-318
A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system
Li, Shuliang 2005. A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications. 29 (2), pp. 393-400. https://doi.org/10.1016/j.eswa.2005.04.018
ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies
Li, Shuliang 2005. ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies. Research software system.
Evaluation of UK car insurance brokers' web sites: some preliminary findings
Li, Shuliang and Holeckova, K. 2005. Evaluation of UK car insurance brokers' web sites: some preliminary findings. Marketing Intelligence & Planning. 23 (1), pp. 77-88. https://doi.org/10.1108/02634500510577483
WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
Li, Shuliang 2004. WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning. 22 (7), pp. 751-760. https://doi.org/10.1108/02634500410568583
A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system
Li, Shuliang and Sugden, G. 2004. A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system. in: Bramer, M., Ellis, R. and Macintosh, A. (ed.) Applications and innovations in intelligent systems XI : proceedings of AI2003, the twenty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence London, UK. (For BCS SGAI AI2003 conference at the University of Cambridge, Cambridge, England, UK. 2003) Springer.
Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang, Davies, B.J., Edwards, J.S., Kinman, R. and Duan, Y. 2002. Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning. 20 (5), pp. 273-284. https://doi.org/10.1108/02634500210441521
WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies
Li, Shuliang 2002. WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies. Research software system.
Key issues in using information systems for strategic marketing decisions
Li, Shuliang and Davies, B.J. 2001. Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making. 2 (1), pp. 16-34.
GloStra: a hybrid system for developing global strategy and associated Internet strategy
Li, Shuliang and Davies, B.J. 2001. GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems. 101 (3), pp. 132-140. https://doi.org/10.1108/02635570110386643
Computer-based support for marketing strategy development
Li, Shuliang, Kinman, R., Duan, Y. and Edwards, J.S. 2000. Computer-based support for marketing strategy development. European Journal of Marketing. 34 (5/6), pp. 551-575. https://doi.org/10.1108/03090560010321938
Developing marketing strategy with MarStra: the support system and the real-world tests
Li, Shuliang 2000. Developing marketing strategy with MarStra: the support system and the real-world tests. Marketing Intelligence & Planning. 18 (3), pp. 135-144. https://doi.org/10.1108/02634500010327926
The development of a hybrid intelligent system for developing marketing strategy
Li, Shuliang 2000. The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems. 27 (4), pp. 395-409. https://doi.org/10.1016/S0167-9236(99)00061-5
GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies
Li, Shuliang 1999. GloStra: An intelligent hybrid system for developing global strategies and associated Internet strategies. Research software system.
A framework for a hybrid intelligent system in support of marketing strategy development
Li, Shuliang, Duan, Y., Kinman, R. and Edwards, J.S. 1999. A framework for a hybrid intelligent system in support of marketing strategy development. Marketing Intelligence & Planning. 17 (2), pp. 70-79. https://doi.org/10.1108/02634509910260922
MarStra – An intelligent hybrid system for developing marketing strategies
Li, Shuliang 1998. MarStra – An intelligent hybrid system for developing marketing strategies. Research software system.
An Integrated Approach to Flexible Modelling and Animated Simulation
Li, Shuliang 1994. An Integrated Approach to Flexible Modelling and Animated Simulation. Journal of Southwest Jiaotong University (English version). 2 (2), pp. 119-125.
Simulation with Animation
Li, Shuliang 1990. Simulation with Animation. Chengdu, China Publishing House of Southwest Jiaotong University China.
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