Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing

Lynch, J. and Whicker, L. 2008. Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics. 11 (3), pp. 167-178.

TitleDo marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing
AuthorsLynch, J. and Whicker, L.
Abstract

The purpose of the paper is to investigate the understanding between logistics and marketing functions, to highlight specific issues relating to the interface activities between the two areas, and to discuss the impact for business processes.

Findings are presented from a research-based case study with a major international food manufacturer, the results of which have helped the company to gain a better understanding between the marketing and logistics functions. The research has highlighted further implications for the supply chain.

The paper discusses key findings and proposes a number of recommendations for marketing and logistics educators, practitioners and researchers.

KeywordsMarketing mix, logistics, interface activities, business processes, supply chain; food industry
JournalInternational Journal of Logistics
Journal citation11 (3), pp. 167-178
ISSN1367-5567
YearJan 2008
PublisherTaylor & Francis
FileLynch,_Whicker_2008_final_author.pdf
Digital Object Identifier (DOI)doi:10.1080/13675560701602708

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