Grounded Theory: Help or Hindrance for Consumer Behaviour?

Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation
Lynch, J. 2019. Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management. 35 (9-10), pp. 845-866. https://doi.org/10.1080/0267257X.2019.1635188

Breaking Boundaries: Is team diversity changing in ad agencies? An exploratory investigation
Lynch, J. 2018. Breaking Boundaries: Is team diversity changing in ad agencies? An exploratory investigation. 51st Academy Of Marketing Conference: Marketing the Brave. Stirling 02 - 05 Jul 2018 Academy of Marketing.

Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
Lynch, J. and West, D.C. 2017. Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance. Journal of Advertising Research. 57 (1), pp. 67-81. https://doi.org/10.2501/JAR-2017-006

Team creativity in ad agencies: an organising framework
Lynch, J. 2015. Team creativity in ad agencies: an organising framework . ICORIA 2015: Bridging the Gap. London 02 - 04 Jul 2015

Reigniting Creativity in Advertising: beyond creative teams in the brave new world of digital
Lynch, J. 2015. Reigniting Creativity in Advertising: beyond creative teams in the brave new world of digital. Academy of Marketing Conference. Limerick, Ireland 07 - 09 Jul 2015 Academy of Marketing.

Creativity in Marketing - a lost cause or new possibilities
Lynch, J. 2014. Creativity in Marketing - a lost cause or new possibilities. 47th Academy Of Marketing Conference. Bournemouth 07 - 10 Jul 2014 Academy of Marketing.

Marketing Education through the lens of S-D Logic
Lynch, J. and Egan, J. 2012. Marketing Education through the lens of S-D Logic. 45th Academy of Marketing Conference. Southampton 03 - 05 Jul 2012 Academy of Marketing.

Are eco-tourists different? a study of marketing communications effectiveness in destination selection
Chang, J. and Lynch, J. 2011. Are eco-tourists different? a study of marketing communications effectiveness in destination selection. University of Westminster.

Value Propositions in Higher Education: an S-D logic view
Chalcraft, D. and Lynch, J. 2011. Value Propositions in Higher Education: an S-D logic view. 44th Academy Of Marketing Conference. Liverpool 05 - 07 Jul 2011 Academy of Marketing.

Consumer attitudes towards direct advertising of prescription drugs - a UK perspective
Lopes, F., Egan, J. and Lynch, J. 2011. Consumer attitudes towards direct advertising of prescription drugs - a UK perspective. 44th Academy of Marketing Conference. Liverpool 05 - 07 Jul 2011 Academy of Marketing.

Internalising the brand
Lynch, J., Egan, J. and Hultman, H. 2010. Internalising the brand. 43rd Academy Of Marketing Conference. Coventry 06 - 08 Jul 2010 Academy of Marketing.

Key Issues in Marketing Education: the marketing educators' view
Gibson-Swett, M., Brennan, R., Foy, A., Lynch, J. and Rudolph, P. 2010. Key Issues in Marketing Education: the marketing educators' view. Marketing Intelligence & Planning. 28 (7), pp. 931-943. https://doi.org/10.1108/02634501011086508

Why didn't I get a better mark? Student perceptions and use of feedback
Lynch, J. 2008. Why didn't I get a better mark? Student perceptions and use of feedback. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Setting student expectations: do contracts work?
Lynch, J. 2008. Setting student expectations: do contracts work? in: Proceedings of the BMAF Annual Conference 2008: The Learning and Teaching Agenda in the UK: National Perspectives but Common Concerns? 29th – 30th April 2008, the George Hotel, Edinburgh HE Academy. pp. 101-103

Reflective practice and learning styles with international students
Lynch, J. 2008. Reflective practice and learning styles with international students. in: Kemp, P. and Atfield, R. (ed.) Enhancing the international learning experience in business and management, hospitality, leisure, sport and tourism Newbury Threshold Press. pp. 124-132

Reflective practice and international students
Lynch, J. 2008. Reflective practice and international students. 7th Annual Westminster Learning and Teaching Symposium: Enhancing Learning. Marylebone 2 July 2008

Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing
Lynch, J. and Whicker, L. 2008. Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics. 11 (3), pp. 167-178. https://doi.org/10.1080/13675560701602708

SME's adoption of B2B eCommerce in the North, South and West of China
Tyler, K., Manica, A., Tan, J., Zhao, L. and Lynch, J. 2007. SME's adoption of B2B eCommerce in the North, South and West of China. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007

Analysis of business-to-business adoption of e-commerce in Turkey
Lynch, J., Tyler, K. and Levent, U. 2007. Analysis of business-to-business adoption of e-commerce in Turkey. in: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School Leicester, UK Leicester Business School.

The creation of the new Marketer - are we getting it right?
Lynch, J. 2007. The creation of the new Marketer - are we getting it right? Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007 Helensburgh, Argyll, UK Academy of Marketing.

Developing reflective practice with an international student body
Lynch, J. 2007. Developing reflective practice with an international student body. BMAF Annual Conference. Birmingham, UK 02-04 May 2007

Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry
Lynch, J. 2007. Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry. in: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School Leicester, UK Leicester Business School.

How do we produce rounded thinking?: A case study
Lynch, J. 2005. How do we produce rounded thinking?: A case study. 2005 Academy of Marketing Conference (AM2005). Dublin, Ireland 05-07 Jul 2005

An investigation into the impact of marketing decisions on logistics in an international food company
Lynch, J. and Whicker, L. 2003. An investigation into the impact of marketing decisions on logistics in an international food company. in: Menachof, D., Sodhi, M., Browne, M. and Allen, J. (ed.) Proceedings of 8th Annual Logistics Research Network Conference, Cass Business School, City University, London, 11-12th September 2003 London, UK Institute of Logistics and Transport.