Why didn't I get a better mark? Student perceptions and use of feedback

Lynch, J. 2008. Why didn't I get a better mark? Student perceptions and use of feedback. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Chapter titleWhy didn't I get a better mark? Student perceptions and use of feedback
AuthorsLynch, J.
Abstract

The aim of this working paper is to review the findings of research which investigated student perceptions of the feedback and how they used the feedback an undergraduate Business programme, which had substantial numbers of marketing students.

The research addresses students perception of feedback, whether students read feedback they are given, and the relationship between the mark and the grade.

It concludes by suggesting further practical improvements for student feedback and how the study has been developed to manage student expectations, encourage and develop their role in the feedback process and change the way that we look at feedback.

KeywordsMarketing Education, student feedback
Book titleProceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008
Year2008
PublisherAcademy of Marketing
Publication dates
Published2008
ISBN9781901085945

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